Experience

773d Force Support Squadron

• United States
• Armed Forces
• 1 - 100 Employee

• Marketing Director

  • Jul 2021 - Present

  Manages the marketing, sponsorship, special events, and publicity functions and provides quality control on all products/functions to ensure they are carried out properly. Oversees the special events and sponsorship coordinator, who serves as the point of contact for all unsolicited and solicited sponsorship ventures for the Force Support Squadron. Creates awareness and support of the sponsorship program with the FSS director/deputy, flight chiefs, and managers. Creates and recommends promotional programs to increase sales in revenue-generating activities. Maintains contact with outside organizations and businesses within the community for the purpose of promoting special events for the FSS. Provides advertising media and implements promotional programs for the FSS, using up-to-date technology and trends. Solicits information from managers in order to publicize recurring activities, programs, special events, and promos. Develops promotions based on customer and potential customer demographics. Provides public affairs/relations services for the FSS with other base agencies. Represents and briefs functions as Commander's Calls, meetings, etc. Maintains contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest. Develops annual budget and resource requirements to meet program objectives. Submits annual budget/resource requirements to reflect realistic needs and operating costs of the department. Performs supervisory personnel management. Assigns work to subordinates based on priorities and deadlines. Assures that mission and accuracy requirements are met; hears and resolves grievances; initiates corrective and/or adverse action for performance or conduct; schedules/grants leave; identifies training needs. Appraises performance with established guidelines. Provides appropriate recognition and feedback for employees. Periodically reviews structure to ensure position guides are accurate. Show less

• Marketing and Advertising Specialist - Graphic Design

  • Feb 2013 - Jul 2021

  Joined forces with the National Broadcasting Team to Bring ESPN’s Armed Forces Classic to JBER. Reached 2.8K JBER participants and 900K households; spearheaded the coordination and organization of promotional giveaway items at the event location for the attending JBER community. Assisted in the restructuring of the Commercial Sponsorship program by enhancing the marketing and advertising materials, and designing an overall comprehensive publication that aided in the increase of sponsors and advertisers in the FSS programs. Instrumental in the opening of the JBER Life! Commercial print shop and increased awareness and profits by $6.7K per year each year through guaranteed positive customer interactions and quality products. Acted as a stand-in for Marketing Director on multiple occasions and successfully coordinated and assigned marketing team various roles while at FSS events. Strategically briefed 10K+ Airmen, Soldiers, Leadership, spouses groups, FRGs, and families on upcoming FSS events and programs to maximize participation, boost base morale, and increase the revenue of the FSS facilities. Contributed to the rebranding of the Marketing Department monthly publication, website, and social media from Alaskan Adventurer to JBER Life! To improve brand awareness, recognition, and loyalty. Collaborated with FSS facilities to innovatively market programs and events through cross-marketing channels like the JBER Life! monthly magazines, the summer and winter Outdoor Adventure Guides, and the digital monitor media that helped the 673d Force Support Squadron obtain the 2014 and 2016 Curtis E. LeMay award for Best Force Support Squadron in the Air Force. Developed, executed, and adjusted six facility marketing plans for the 2020 year. Adjusted plans due to COVID impacts. Adjustments include the implementation of Facebook Live classes, virtual runs, the overhaul of JBER Life! Magazine to highlight articles, and provide information from subject matter experts. Show less

• Commercial Sponsorship and Advertising Coordinator

  • May 2019 - Sep 2019

  Acted as temporary coordinator and maintained sponsorship program between hires; secured $221K in advertising and sponsorship funds for 41facilities.Overhauled processes and training to eliminate threats of mishandling of the program; guaranteed future success for 100% accountability.Organized and instituted a new system to upkeep previous and future printed and digital records for the program.Restructured the sponsorship event value to increase participation from current and future sponsors.Designed and formatted the sponsorship, advertising, and donation digital forms to decrease routing time.Outlined and designed the sponsorship and advertising packages for the 2020 Arctic Thunder Open House, which previously hosted 324k visitorsin 2018.Worked with media representatives to ensure that special events were covered effectively.Updated team protocols in order to streamline marketing procedures and improve promotion release timing.Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.Copied, logged, and scanned supporting documents before filing everything in the client's files.Evaluated marketing copy, art comps, and final designs, comparing them to established standards.Was able to effectively respond to customer requests via phone and email, as well as answer questions and inquiries.Planned, executed, and tracked the results of campaigns to increase brand awareness and profitability.Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements. Show less



KF Designs

• United States
• Arts & Crafts

• Graphic Designer

  • Jan 2008 - Feb 2013

  Created logo design for maintenance company located in Montana Ongoing marketing, consulting, and design work Design graphics and vector images for online t-shirt store. Create various logos, brochures, pamphlets, corporate branding, and business cards Created logo design for maintenance company located in Montana Ongoing marketing, consulting, and design work Design graphics and vector images for online t-shirt store. Create various logos, brochures, pamphlets, corporate branding, and business cards



Aafes Main Exchange

• United States
• Retail
• 700 & Above Employee

• Sales Representative

  • Mar 2008 - May 2010

  Collaborated with managers, team members, and vendors to achieve the company’s goals. Trained new employees on basic customer service techniques and procedures. Provided comprehensive follow-up, often going between customers and vendors to resolve issues, and tailoring resolutions to meet customer needs. Interacted with approximately 30 customers daily, building strong customer satisfaction through providing personalized product guidance, resolving issues, and following up with order requests. Ensured accuracy of promotional presentation, merchandise placement of key items, seasonal fashion trends, and event set-up. Performed daily department tasks including stocking, creating merchandise displays, pricing markdowns, transferring merchandise, inventory control, and processing transactions. In charge of in-store promotional signage and displays, as well as restocking merchandise from returns or dressing rooms. Helped drive high customer retention by providing accurate information about promotions, customer programs, and products. Approached customers who were browsing to initiate conversations in order to determine their purchasing preferences. Used solution selling to uncover customer needs, establish value, provide solutions, and ensure customer satisfaction. Helped to achieve loss prevention goals by keeping accurate drawers and keeping track of shopper behavior. Worked hard to achieve my goals, which included tracking down hard-to-find merchandise in a variety of locations. Provided each customer with top-notch, personalized service and courteous support to increase sales and customer satisfaction. Checked the quality of the merchandise and set up a proper display area on the floor. Show less