Experience

Coldwell Banker Reliable Real Estate
• United States
• Real Estate
• 1 - 100 Employee
• Real Estate Salesperson

  • May 2023 - Present

Coldwell Banker Realty
• United States
• Real Estate
• 1 - 100 Employee
• Real Estate Salesperson

  • Jan 2022 - May 2023


Practising Law Institute (PLI)

• United States
• Legal Services
• 300 - 400 Employee

• Marketing Manager

  • Jan 2018 - Nov 2021

  Successfully develop and manage the strategy and implementation of integrated marketing initiatives including email, direct mail, digital advertising, and social media for live, on-demand, and interactive programs and publications. These initiatives have proven to have nurtured current accounts, retained membership and increased conversion.Manage and allocate annual marketing budget. Develop marketing campaigns focusing on strategy and implementation of digital advertising including; third party, AdWords and then provide analytics on success of campaigns.Develop brand and product messaging for onsite and printed content, blogs, email and social. Implement marketing initiatives to generate sales leads and improve key conversion metrics. Partner with stakeholders across the company to ensure marketing strategy aligns with company objectives. Proactively manage customer's membership life-cycle by providing initiatives that increase retention rates. Show less

• Marketing Associate

  • Jan 2013 - Dec 2017

  Managed Omni-channel marketing campaigns for over 400 seminars and publications to legal and financial industries. Was responsible for research, execution and measurement of marketing initiatives; while managing existing customer nurture campaigns. Provided marketing analysis and strategic recommendations to determine areas of improvement to take advantage of new market opportunities and successes that can be implemented throughout other campaigns. Was responsible for maintaining and building relationships with vendor management to create additional opportunities. Show less

• Project Coordinator

  • May 2008 - Dec 2012

  Created a project management process that addressed and managed critical tasks. Managed the new product launch of Discover Plus (now PLI PLUS), an online searchable database that won the "Best New Product Award of the Year” from the American Association of Law Libraries.Led weekly PLS status meetings amongst multiple teams to ensure the timely delivery of the product and also identified and resolved risks. Collaborated with the sales account managers on existing customer nurture campaigns and the development of new customer lead generating campaigns, lead scoring and marketing funnel system. Developed webinars for enterprise customers and was responsible for scheduling, co-branding, and landing page creation. Show less

• Marketing Coordinator

  • Jul 2000 - Apr 2008

  Co-managed marketing projects from inception to closing making sure that deliverables were up to stakeholder’s specifications. Processed all in-house list requests and ensured approximately 5 million direct mailing lists were mailed as scheduled. Tracked and monitored progress of over 100 marketing campaigns a year.



Euromoney Institutional Investor

• United Kingdom
• Information Services
• 400 - 500 Employee

• Marketing Coordinator

  • Jan 1997 - Sep 1999

  Processed all in-house list requests and outside list swaps. Researched periodicals for building the company database and ensuring accounts were accurate. Processed all in-house list requests and outside list swaps. Researched periodicals for building the company database and ensuring accounts were accurate.