Director of Marketing

• Jan 2021 - Present

Marketing Consultant

• Dec 2020 - Present

Marketing Manager

• Dec 2016 - Nov 2020

Assists in the coordination, development, and implementation of global marketing efforts including web based content management, marketing KPI and ROI tracking and corporate branding efforts for Senior Resource Group (SRG), a national senior living corporation of 32 communities. Strong copywriting skills that encompass a portfolio of community spotlight stories conveying the voice of residents’ heritage, values and wisdom, used as public relations pieces, website content, social media promotion and newspaper features. Manages the strategy and online reputation of SRG by crafting responses that cater to each reviewer’s personal situation while maintaining compliance with HIPAA in SRG’s voice on Yelp, Google and other review platforms. Created Facebook presence for each of Senior Resource Group’s communities and manages the content calendar for each page along with the creation and editing of all content. Manages SRG's Youtube channel with the editing and uploading of videos and embedding them on the SRG Live website alongside creating written content for each post. Manages the advertising schedule for SRG's 32 senior living communities encompassing print, advertorial and digital ads. Works closely with corporate graphic designers to meet deadlines and directs projects from concept to completion. Strong team player. Works with ad buyers, digital vendors and creative agencies on the management of critical branding projects. Edited and refined COVID communications for Senior Resource Group’s 32 senior living communities nationwide with compliance to each community’s specific situation, local laws and state laws in regards to testing, monitoring and reporting data. Creates and manages the production of editorials conveying the distinctive voice of each of Senior Resource Group’s communities and their value proposition. Magazines and newspapers features include the LA Times, SF Examiner, SF Chronicle and more.

Digital Media Manager

• Sep 2013 - Dec 2016

Led and managed 2 website redesign projects to strengthen CTAs, make website SEO and mobile friendly, and capture leads efficiently - resulting in a 37.3% increase in website leads from 2015 to 2016. Developed Reputation Management program – policies, procedures, and training of clientele on how to respond to reviews with a 74% increase in positive reviews.Created draft responses and framework for future responses for each client. Framework is currently used by clients to respond to reviews made on Google+, Yelp, Facebook, SeniorAdvisor.com and Caring.com.Developed content, design and delivery of all 23 clients' email campaigns with an average open rate of 33%. Creates segments in Microsoft Dynamics CRM for email campaigns and sets target segments based on email content. Uses Campaign Monitor to purge, clean, and retain recipient lists.Edited and approved written and visual content for Facebook paid display ads. Works with agency to define target audience.Executed all website updates including pricing, written content, press releases, photos, and dynamic floor plans. Edits website via. HTML, iFrame embedding and CMS platform widgets. Creates and assigns H1 and Alt tags to website assets for optimization. Dreamweaver and Wordpress proficient.Generated custom campaign parameter URLs for PPC and other web campaigns. Worked with agency partners to implement and monitor SEO and PPC strategy to drive traffic and conversion rates.Was responsible for web analytics including web traffic, email delivery, online search and display performance.Served as digital marketing resource for both community and home office sales and marketing teams.Reviewed technologies and explore new developments in the digital landscape to find ways to more effectively deliver Kisco's brand message online.Managed third party vendors such as hosting service, domain buying, interactive floorplans and careers’ portal plugin.

Social Media Specialist

• Jul 2010 - Dec 2016

Trained a team of 23 social media content managers via web presentations, conference calls and by creating a comprehensive guide on corporate social media policy and procedures that adhered to branding guidelines. Created measurable benchmarks and goals to increase social media presence, resulting in a positive year-over-year growth in: • 120% increase in Facebook page posts from creating content guidelines and posting schedule for -community content managers. • 55% increase in Twitter followers• 35% increase in Facebook fans portfolio-wide with a 105% increase in engagement and 139% increase in impressions.Managed and monitored all 23 Kisco community Yelp, Google +, Caring.com and Seniorhousing.net pages. Created corporate reputation policy and procedure, with an average response time of 48 hours. Crisis managed reviews that pertained to healthcare violations noting to respond within HIPA and industry guidelines. Tracked and analyzed social media metrics for company blog, Facebook sites, and website. Honed site metrics into quarterly presentations for company’s board. . Managed 3 nationwide contests. Integrated company’s “Making an Everyday Difference” into the contest concept; successfully spread company culture to both Kisco Associates and consumers by encouraging interaction as a type of contest submission for both parties. Strengthened relationship between Kisco and its audience by actively encouraging consumers to post positive testimonials on each community’s Facebook, Youtube, Blog, and website channels. Help to edit, refine, and make testimonials SEO friendly.Wrote and publicized website, blog, and Facebook articles with SEO friendly content.

Social Media Marketing Coordinator & Patient Care Coordinator

• Aug 2009 - May 2010

SOCIAL MEDIA MARKETING Built Institute’s Facebook, Twitter, and website blog. Collaborated with agency to develop social media marketing framework. Created and maintained Yelp page, generated buzz in order to gain positive reviews for company. Edited, filmed, and developed Patient Testimonial Videos for Facebook page and website. Researched content and wrote weekly blog articles with SEO-friendly terms. Created and updated Twitter account with fun, viewer-relevant material. Managed monthly reports tracking marketing sources, revenue, and surgery conversion. PATIENT CARE COUNSELING Counseled 8-10 patients daily on insurance, financing, and surgical information. Handeled insurance approvals for patients with coverage (Medicare, Blue Cross, United Healthcare, etc.) and process patient financing applications (Care Credit). Followed up with each step of the patient decision-making process by maintaining tracking data, phone calls, and emails. Coordinated patient scheduling for surgeries. Documented all paperwork for corneal surgeries. Entered and maintained all lead information on practice's data system. Followed comanagement protocol for all potential comanagement patients.

Social Media Marketing Intern

• Apr 2009 - Aug 2009

Created and managed Apple and Associate’s online networking strategy through Twitter, Facebook, Myspace, and blog. Content creator and manager for Apple and Associates’ blog - managed blog’s development from fundamental image design to editing and posting of content. Created and managed Apple and Associate’s online networking strategy through Twitter, Facebook, Myspace, and blog. Content creator and manager for Apple and Associates’ blog - managed blog’s development from fundamental image design to editing and posting of content.

Conference Services Intern

• Jun 2008 - Aug 2008

Worked with LPL’s marketing and event planning team to plan two financial conferences with 1000+ participants Managed earnings database for LPL’s 500+ financial advisers Edited marketing materials such as brochures, exposition layouts, and floor planning guides Worked with LPL’s marketing and event planning team to plan two financial conferences with 1000+ participants Managed earnings database for LPL’s 500+ financial advisers Edited marketing materials such as brochures, exposition layouts, and floor planning guides

Social Media Marketing Intern

• Jan 2006 - Jan 2007

Created and executed Project Concern’s blog, managed all steps of the blog’s creation from its design to editing of blog articles Managed organization’s online social networking strategy through Facebook and Myspace, resulting in 80+ new Project Concern supporters and increase in publicity and exposure Maintained crucial networking relationships with the non-profit sector to promote Project Concern Created and executed Project Concern’s blog, managed all steps of the blog’s creation from its design to editing of blog articles Managed organization’s online social networking strategy through Facebook and Myspace, resulting in 80+ new Project Concern supporters and increase in publicity and exposure Maintained crucial networking relationships with the non-profit sector to promote Project Concern

Accounts Recievable Clerk

• Jun 2006 - Aug 2006

Managed Accounts Receivable clients - tasks included ensuring their payment as well as managing company files. Worked with spreadsheets and databases to organize company information. Dealt with bilingual clients on a daily basis using my knowledge of both Spanish and Chinese. Managed Accounts Receivable clients - tasks included ensuring their payment as well as managing company files. Worked with spreadsheets and databases to organize company information. Dealt with bilingual clients on a daily basis using my knowledge of both Spanish and Chinese.