Chief Marketing Officer

• Jan 2023 - Present

Advisory Board Member

• Jul 2022 - Present

Chief Marketing Officer

• Aug 2022 - Dec 2022

Brand Director

• Mar 2018 - Aug 2022

Responsible for strengthening and developing Fredericia’s overall digital brand identity with a holistic brand perspective that encompasses the customer experience and the brand in relation to other relevant players. Heading up eight FTEs to ensure inspiring, uniform brand communication and activation across all channels. Role and mandate include: Responsible for the Complements Collection from business case, strategy, selecting and sourcing designs to marketing and PR strategy, planning and execution. Responsible for overseeing global market positioning while ensuring alignment with communication strategy. Development and implementation of digital strategy and brand experience, incl. digital sales tools and brand engagement platforms. In addition to the above, role and responsibility also include: • Digital Marketing Strategy • Digital Commerce • Go to market strategy and tools • Graphic design and production • Store architecture and design • Trade shows • Strategic partnerships, public and media relations • Social media platforms • Events Show less

Chief Marketing Officer

• Aug 2016 - Mar 2018

Responsible for development and execution of MENU’s marketing, communications and digital strategy, including day-to-day operations and people management. Overall responsible for brand strategy and brand design, incl. brand image and positioning. In charge of omnichannel marketing communications incl. media planning. Responsible for online/digital strategy including building new commerceready brand site. The role also included day-to-day tactical and operational management of corporate and product line identities, social media platforms, graphic design, POS-material, catalog production, packaging design, online-plat- form solutions, sales collateral and campaigns, media planning and campaign management. Also in charge of shop concepts, trade fairs and visual merchandising. Show less

Head of Marketing

• Jan 2015 - Aug 2016

Responsible for development and execution of marketing, PR and communications strategies. The role day-to-day tactical and operational management of corporate and product line identities, social media platforms, graphic design, POS-material, catalog production, packaging design, online platform solutions, sales collateral and campaigns, media planning and campaign management. Also in charge of shop concepts, trade fairs and visual merchandising. Responsible for development and execution of marketing, PR and communications strategies. The role day-to-day tactical and operational management of corporate and product line identities, social media platforms, graphic design, POS-material, catalog production, packaging design, online platform solutions, sales collateral and campaigns, media planning and campaign management. Also in charge of shop concepts, trade fairs and visual merchandising.

Head of Marketing

• Jan 2015 - Aug 2016

Responsible for development and execution of marketing, PR and communications strategies. The role includes day-to-day tactical and operational management of corporate and product line identities, social media platforms, graphic design, POS-material, catalog production, packaging design, online platform solutions, sales collateral and campaigns, media planning and campaign management. Also in charge of shop concepts, trade fairs and visual merchandising. Responsible for development and execution of marketing, PR and communications strategies. The role includes day-to-day tactical and operational management of corporate and product line identities, social media platforms, graphic design, POS-material, catalog production, packaging design, online platform solutions, sales collateral and campaigns, media planning and campaign management. Also in charge of shop concepts, trade fairs and visual merchandising.

PR & Brand Communications Manager

• Dec 2012 - Jan 2015

Development and implementation of 360 degrees marketing and communications strategy. Corporate and product brand strategy, including image and positioning. PR and marketing communications, including social media management. www.menu.as. Cross channel media planning and campaign management. Graphic design and production of POS-material, catalogs, packaging and sales collateral. Development and implementation of 360 degrees marketing and communications strategy. Corporate and product brand strategy, including image and positioning. PR and marketing communications, including social media management. www.menu.as. Cross channel media planning and campaign management. Graphic design and production of POS-material, catalogs, packaging and sales collateral.

Creative Lead/Kreativ chef

• Apr 2009 - Nov 2012

Creative Team Lead and people management responsibility of creative teams. Development of creative concepts incl. BtC-image- and/or awareness campaigns for FMCG, hi-end/ life-style consumer brands and retailers, catalog production, packaging design, web-solutions and corporate identities, advertisements, POS-material incl. display solutions and shop in shop, PR-material. Other tasks include graphic production a-z, management of photo sessions a-z, including briefing, supervision, selection and styling of models as well as shop decoration/visual merchandising and development of shop in shop concepts. Show less

Art Director

• Nov 2005 - Sep 2009

Art Director

• Sep 2008 - Apr 2009

Art Director

• 2003 - 2006

Art Director

• 2001 - 2003