Experience

DRKE

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Global Strategy & Innovation Consultant

  • Jan 2021 - Present

  *Confidential strategic engagements for the transformational age. *Confidential strategic engagements for the transformational age.



REI

• United Arab Emirates
• Information Technology & Services

• Advisor & Coach | REI Co-op Path Ahead Ventures

  • Aug 2022 - Present

  _ Equipping emerging BIPOC entrepreneurs in the outdoor industry with funding, mentorship, and strategic guidance. _ Equipping emerging BIPOC entrepreneurs in the outdoor industry with funding, mentorship, and strategic guidance.



Ocean Plastics Recovery Project LLC

• Environmental Services
• 1 - 100 Employee

• Advisor

  • Feb 2022 - Present

  _ Harnessing the power of science, education, and storytelling to reverse the flow of plastics into the marine environment, restoring critical habitat, and returning ocean plastics to the circular economy. _ Harnessing the power of science, education, and storytelling to reverse the flow of plastics into the marine environment, restoring critical habitat, and returning ocean plastics to the circular economy.



Mixing Board

• United States
• Think Tanks
• 1 - 100 Employee

• Community Member

  • Jan 2021 - Present

  _ Top minds from iconic brands at your fingertips. _ Top minds from iconic brands at your fingertips.



Nike

• India
• Online Audio and Video Media

• Senior Director, Global Concept Development, Nike Women

  • Mar 2020 - Jan 2021

  _ Tune and optimize the global Nike ecosystem of physical and digital products and retail environments to the unique specifications of the woman athlete.

• Senior Director, Global Membership

  • Sep 2018 - Mar 2020

  _ Strategically retire the Nike+ brand identity, replacing it with Nike Membership: an experientially designed and modern inspired global community 'Where All Athletes Belong'.

• Senior Director, Membership, Asia Pacific/Latin America

  • Mar 2016 - Sep 2018

  _ Establish, build and scale the first Membership program outside of North America for Nike.

• Senior Director, Global Brand Media

  • Jun 2015 - Mar 2016

  _ Design and activate the 'real-time' global media strategy for Nike during the 2016 Olympic Games in Brazil.

• Director, Global Brand Innovation

  • Feb 2014 - Jun 2015

  _ Transform global, macro societal, technological, and business insights into provocative perspectives, unique foresight, and original strategies for brand and innovation teams across the wider enterprise.



Droga5

• United States
• Advertising Services
• 400 - 500 Employee

• Director of Technology & Innovation

  • Oct 2012 - Jan 2014

  _ Evangelist and technologist for digital and media innovation across the full agency portfolio of clients and industries. _ Clients: Qantas Airlines, Tiger Beer, United Nations, Woolworths, KRAFT, ING, Telstra _ Evangelist and technologist for digital and media innovation across the full agency portfolio of clients and industries. _ Clients: Qantas Airlines, Tiger Beer, United Nations, Woolworths, KRAFT, ING, Telstra



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Global Head of Digital Strategy & Integrated Media

  • Mar 2011 - Oct 2012

  _ Digitize and develop the global editorial content and media publishing model during the 2012 Olympic Games in London. _ Digitize and develop the global editorial content and media publishing model during the 2012 Olympic Games in London.



180 Amsterdam

• Netherlands
• Marketing Services
• 1 - 100 Employee

• Strategic Planner

  • Oct 2009 - Mar 2011

  _ Lead Strategist for DHL, Western Union, ASICS, Omega Watches _ Pitched and won global DHL and Western Union AOR accounts in first 6 months. _ Lead Strategist for DHL, Western Union, ASICS, Omega Watches _ Pitched and won global DHL and Western Union AOR accounts in first 6 months.



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Planner

  • Sep 2008 - Aug 2009

  _ Lead Strategist for Honda, Coca-Cola, Nike _ Pitched and won pan-European launch of the Honda Insight hybrid vehicle. _ Lead Strategist for Honda, Coca-Cola, Nike _ Pitched and won pan-European launch of the Honda Insight hybrid vehicle.



Wexley School for Girls

• United States
• Advertising Services
• 1 - 100 Employee

• Consumer Insights & Planning Director

  • Mar 2005 - Aug 2008

  _ Lead Strategist for Microsoft, Virgin Mobile, Pepsi, Brooks Running, WaMu, HTC, XBox, Nike _ Guided agency growth and expansion from 5 employees to 54 over 3 years. _ Lead Strategist for Microsoft, Virgin Mobile, Pepsi, Brooks Running, WaMu, HTC, XBox, Nike _ Guided agency growth and expansion from 5 employees to 54 over 3 years.



IDEO

• United States
• Design Services
• 700 & Above Employee

• Senior Project Manager, Technology Enabled Experiences (TEX)

  • Feb 2004 - Feb 2005

  _ Lead Project Manager for Microsoft and Motorola _ Recruited and managed the 2004 intern class of global master interaction designers. _ Lead Project Manager for Microsoft and Motorola _ Recruited and managed the 2004 intern class of global master interaction designers.