Marketing Specialist Events & Campaigns

• Apr 2022 - Present

• Helps create marketing collateral, marketing plans, and campaigns• Helps with the execution of tactical elements, including email marketing, social media, website updates, direct mail, banners, ads, and more• Writes creative copy for marketing assets• Coordinates with external & internal partners for marketing campaigns, executes and measures performance• Helps with content development, graphic design, and digital asset development• Maintains accurate and up-to-date records and files for all event management projects• Maintains current information in databases for business contacts, sponsors, and exhibitor lists• Help coordinate communications, invoicing, and tracking of sponsors and exhibitors• Helps coordinate the registration process for attendees• Provides research support and completes tasks required for event preparation• Coordinates pre and post-event reports, evaluations, surveys, and summaries• Assists with designing and producing printed materials, brochures, signage, and other marketing pieces

Marketing Specialist

• Jun 2021 - Apr 2022

• Brainstormed and developed ideas for marketing campaigns• Updated website using HTML• Helped with planning and preparing for trade shows and events• Led implementation of switching to HubSpot for a new marketing automation platform • Increased LinkedIn followers by 9% in the first 5 months• Created emails, graphics, and social media posts for marketing purposes• Coordinated with external vendors to execute promotional events and marketing campaigns• Distributed and reported leads to sales reps using NetSuite CRM

Recruiter

• Aug 2020 - May 2021

• Developed driver leads using resources such as leads, referrals, cold calls, internet recruiting resources, and other media• Managed and updated social media platforms to help increase new driver leads• Assisted in the development of an in-house communications platform• Determined the qualification of applicants based on hiring criteria• Conducted background checks for qualified applicants using a variety of sources• Followed up with applicants to advise them of the progress of their application• Closed the offer to qualified candidates to meet recruiting goals, informing potential candidates of wages, compensation, and benefits programs, as well as nature of job and duties• Managed and assisted with Driver Retention for the company through driver engagement and communication

Marketing Assistant

• Sep 2019 - Jun 2020

• Designed flyers and graphics for events and social media use• Increased Facebook engagement by 8% and Instagram engagement by 12%• Helped the Marketing Director manage social media• Scheduled social media posts using Hootsuite• Worked on copywriting and editing for events, emails, social media, and press releases• Researched information for social media posts • Designed flyers and graphics for events and social media use• Increased Facebook engagement by 8% and Instagram engagement by 12%• Helped the Marketing Director manage social media• Scheduled social media posts using Hootsuite• Worked on copywriting and editing for events, emails, social media, and press releases• Researched information for social media posts

Events/Marketing Coordinator

• Jun 2019 - Sep 2019

• Managed and created content for social media accounts• Maintained the company website• Designed graphics for events and marketing materials• Helped plan and run events for Historic Downtown Liberty• Created a monthly email newsletter in Constant Contact • Managed and created content for social media accounts• Maintained the company website• Designed graphics for events and marketing materials• Helped plan and run events for Historic Downtown Liberty• Created a monthly email newsletter in Constant Contact

Facilities & Social Media Coordinator

• May 2019 - Sep 2019

• Managed 7 social media accounts• Designed graphics in Adobe Creative Cloud for activities and events• Created weekly email newsletters using MailChimp• Managed event rentals• Assisted customers at the front desk • Managed 7 social media accounts• Designed graphics in Adobe Creative Cloud for activities and events• Created weekly email newsletters using MailChimp• Managed event rentals• Assisted customers at the front desk

Spiritual Life and Diversity Student Assistant

• Jan 2018 - May 2019

Marketing Intern

• May 2018 - Aug 2018

Helped with updating the Exploring Roots social media channels (Facebook, Instagram, and Twitter). Helped with updating the Exploring Roots social media channels (Facebook, Instagram, and Twitter).

Marketing and Communications Intern

• Oct 2017 - Dec 2017

Progam Assistant Intern

• May 2017 - Aug 2017

- Field phone calls and voicemails to provide information and referrals.- Assist marketing director with Facebook posts- Program software data entry.- Provide a variety of office duties including data entry, review checklists, Gala administrativeduties, research on program ideas and articles on homeless and working poor. - Field phone calls and voicemails to provide information and referrals.- Assist marketing director with Facebook posts- Program software data entry.- Provide a variety of office duties including data entry, review checklists, Gala administrativeduties, research on program ideas and articles on homeless and working poor.

Content Creator

• May 2016 - Aug 2016

https://www.theodysseyonline.com/@katiedeclue https://www.theodysseyonline.com/@katiedeclue