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Kathleen Georg is a seasoned marketing professional with extensive experience in customer service, management, sales, leadership, and public speaking. She has worked in various roles, including Customer Marketing Manager at ECI EvolutionX and Digital Marketing Manager at ES Tech Group. Kathleen holds a degree in Journalism/Public Relations with a Marketing Minor from Salisbury University.

Experience

    • Hubspot Marketing Strategist
    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Customer Marketing Manager
      • Jul 2023 - Present

    • Digital Marketing Manager
      • Jul 2021 - Jul 2023

    • Digital Account Manager
      • Mar 2021 - Jun 2021
    • Digital Media Executive
      • Dec 2020 - Jan 2021
  • Activator DS
    • Baltimore, Maryland Area
    • Regional Sales Manager
      • Jun 2019 - Dec 2020
      • Baltimore, Maryland Area
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Regional eCommerce Field Manager
      • Mar 2019 - Jun 2019

    • District Service and Parts Manager
      • Sep 2016 - Mar 2019

    • eCommerce Field Manager
      • Jan 2016 - Sep 2016

      •The scope and direction of the Regional e-business initiatives designed to support the increase of new & used vehicles, parts, accessories and service sales •Identify and develop marketing opportunities for dealers in the area of eCommerce to support the sales and customer satisfaction •Develop programs, business policies, and establish best practices for eCommerce marketing and merchandising for dealer websites •Assess dealership websites functionality and eLeads management to guide dealership management in supporting sales and fixed operations •Analyze and develop an eCommerce strategy and solution and initiatives for dealers that will result in increased sales, profit and customer satisfaction and retention

    • Vehicle Product Training Specialist
      • Oct 2014 - Jan 2016

      •Toyota product communication elements, competitive product analysis and communication, and developing effective ways to show product presentation techniques•Internal product training for all regional personnel•Develop creative learning aids for dealer and regional use•Assist other sales training team members and regional team members with departmental tasks, assignments or issues associated with our product, training, and customer concerns

    • Regional Sales Analyst
      • Jun 2014 - Oct 2014

      •Compiling financial data regarding all dealerships in the region and monitor for profitability; ensure adequate capitalization•Developing customized trend reports for utilization by regional consultants and field travelers during their counseling meetings with target customer satisfaction/retention dealers•Analyzing, monitoring and tracking region/district/dealer customer satisfaction performance trends and communicate trends to appropriate management for corrective actions•Assisting with the monthly and yearly sales plans•Analyzing market conditions•Assisting with placing the monthly vehicle production order•Track all pool cars and demo vehicles for the office•Assisting in coordinating and executing on-site events•Administering promotions and dealer incentives•Assisting in communicating strategies & schedules to all departments/associatesWork closely with Microsoft Excel to compile sales data for the region (MI, OH, KY, TN), send out reports daily to all staff and dealers, work with staff managers, eCommerce managers, District Service and Parts managers and District Sales managers to not only report but understand MTD and YTD sales data and trends, and visit the districts to better understand our business partnership with the dealerships.

    • Management Trainee
      • Jan 2014 - Oct 2014

  • SECU
    • Millersville
    • Bank Teller
      • Oct 2012 - Dec 2013
      • Millersville

      Aside from working with, counting, distributing and keeping track of money:Work with members to determine specific needs, meet referral goals, be computer savvy and perform opening/closing procedures.

    • Sales Associate
      • Mar 2007 - Nov 2012

      * Assist customers and find out their needs * Learned the sales strategy of Engage, Show and Provide (ESP).

    • Camp Head Counselor
      • Jun 2004 - Aug 2012
    • Intern
      • Jun 2011 - Jul 2011

      I work with employees who have different jobs here in the Fox45 newsroom and learn the intricacies of how they run the station.• Practiced every aspect involved in managing a news station; experienced being a journalist, webmaster, producer and salesperson.

    • Intern
      • Jan 2011 - May 2011
      • Salisbury, MD

      • Updated websites, informed alumni about university functions,

    • Ticket Sales Associate
      • Aug 2003 - Oct 2005
      • Crownsville, MD

      • Sold tickets to customers at the ticket booth out front of the festival• Developed teamwork experience by working closely with staff and management, and developed PR skills as well as marketing skills by interacting with festival consumers

Education

  • 2007 - 2011
    Salisbury University
  • 2007 - 2011
    Salisbury University - Perdue School of Business
  • 2007 - 2011
    Franklin P. Purdue School of Business Salisbury University
  • 2003 - 2007
    Severna Park High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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