Kathirvel Kandaswami
Director - Buying, Merchandising & Sales at Cub McPaws- Claim this Profile
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Tamil Native or bilingual proficiency
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Bio
Kanika Aggarwal
supplier ecosystem has increasingly become relevant for ecom marketplaces... Kathirvel I would say belongs to the initial lot of ecom leaders who believed in supporting suppliers and creating that framework which makes this industry such a game changer ! Wishing you great success !
deepak S.
a brand maker, a hardcore online sales man....he can sale anything and can create a brand from anywhere..hawk eye on products,,understand the online category and business strategies and dynamic of online matrix......and overall a very co-operative man... an asset to any organisation..
Kanika Aggarwal
supplier ecosystem has increasingly become relevant for ecom marketplaces... Kathirvel I would say belongs to the initial lot of ecom leaders who believed in supporting suppliers and creating that framework which makes this industry such a game changer ! Wishing you great success !
deepak S.
a brand maker, a hardcore online sales man....he can sale anything and can create a brand from anywhere..hawk eye on products,,understand the online category and business strategies and dynamic of online matrix......and overall a very co-operative man... an asset to any organisation..
Kanika Aggarwal
supplier ecosystem has increasingly become relevant for ecom marketplaces... Kathirvel I would say belongs to the initial lot of ecom leaders who believed in supporting suppliers and creating that framework which makes this industry such a game changer ! Wishing you great success !
deepak S.
a brand maker, a hardcore online sales man....he can sale anything and can create a brand from anywhere..hawk eye on products,,understand the online category and business strategies and dynamic of online matrix......and overall a very co-operative man... an asset to any organisation..
Kanika Aggarwal
supplier ecosystem has increasingly become relevant for ecom marketplaces... Kathirvel I would say belongs to the initial lot of ecom leaders who believed in supporting suppliers and creating that framework which makes this industry such a game changer ! Wishing you great success !
deepak S.
a brand maker, a hardcore online sales man....he can sale anything and can create a brand from anywhere..hawk eye on products,,understand the online category and business strategies and dynamic of online matrix......and overall a very co-operative man... an asset to any organisation..
Credentials
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PG Cerificate in People Management
Indian Institute of Management BangaloreMay, 2021- Sep, 2024 -
Certificate in Strategic Management
IIMBx | Indian Institute of Management BangaloreFeb, 2020- Sep, 2024 -
Certificate in Corporate Finance
IIMBx | Indian Institute of Management BangaloreNov, 2019- Sep, 2024 -
Certificate in Marketing Management
IIMBx | Indian Institute of Management BangaloreSep, 2019- Sep, 2024 -
Certificate in Operations Management
IIMBx | Indian Institute of Management BangaloreSep, 2019- Sep, 2024
Experience
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Cub McPaws
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India
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Retail
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1 - 100 Employee
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Director - Buying, Merchandising & Sales
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Oct 2020 - Present
- Responsible for all B&M activities- Developing new channels & driving sales
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Head - Buying & Merchandising
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Apr 2018 - Sep 2020
- Responsible for Sourcing and Buying activities for the Brand. Developing a supplier base for both Knits and woven- Collaborating with Design and Production team to ensure on-time seasonal launches and new line development - Responsible for Category Planning for seasonal sales Plan and Inward stock planning- Responsible for term negotiations with Suppliers,costing & managing the execution.- Responsible for identifying new digital POS and developing the same.
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Goodway
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Travel Arrangements
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1 - 100 Employee
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Business Head | Lil Orchids | Gkidz |
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Mar 2017 - Mar 2018
• Responsible for developing Category planning & Managing the business by driving the top line and bottom line performance.• Collaborating with Designs Team & Production to ensure on-time seasonal launches & Collaborating with the Design team to develop new line development. • Responsible for Category Planning for seasonal sales Plan & Inward stock planning.• Responsible for term negotiations with ecommerce counterparts & creating JBP.• Responsible for identifying new digital POS and developing the same.• Responsible for Brand promotion, Campaign management & marketing activities on various channels.• Responsible for developing & maintaining rich content health of catalog• Responsible for networking & liaison with the counter partners in Online Partners.• Maintaining catalog health and managing the Key metrics like Category Contribution %, Gross Margin, Sell-through, QA rejection rate, Return Rates and On-time dispatch.
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Snapdeal
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India
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Software Development
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700 & Above Employee
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Manager - Brand management
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Aug 2015 - Mar 2017
P/L management of Brands portfolioForecast levels of demand and keep a constant check on stock levels;Liaise with brands & relevant internal departments to execute the campaigns & promotions.Build and maintain good relationships with new and existing brandsTerm negotiation & closure of the same;OTB Planning, Inward planning, Promotion planning
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Associate category management
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Nov 2013 - Jul 2015
Brand sourcing -Responsible for Identifying, onboarding, Planning & buying & managing. Planning TOP(trimester operating numbers) and responsible for achieving the metrics GSV,CM,SLA,NPS , ASP,etc Planning & promotions- Creating a Promo calendar to capturing all the potential sale days and ensuring the supply chain for the same in terms of inventory & margin buildup. Ideating and ensuring the implementation of site VM like Promotion banners, Brands building , Brands store, Promotional HTMLs
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Category Head - Buying & Merchandising (Kids - apparel & non-apparel)
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Sep 2011 - Nov 2013
Complete planning, cataloging, supervision and monitoring of Buying & Merchandising of the company website Complete planning, cataloging, supervision and monitoring of Buying & Merchandising of the company website
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Rituwears
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India
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Retail
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1 - 100 Employee
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Senior Buyer & Merchandiser ( Kids apparel,Toys, Stationery, Sports & Infant Care)
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Mar 2007 - Aug 2011
Complete planning, supervision and monitoring of Buying & Merchandising of the category. Complete planning, supervision and monitoring of Buying & Merchandising of the category.
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adamskids
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United Kingdom
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Retail
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Assistant Manager/Buyer (Apparels, Toys & Infant care)
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Jul 2003 - Feb 2007
Business development activities, Merchandising, Purchase, Vendor Management, Commercial, procedures, Sourcing, Inventory Management, Merchandise Planning & Sourcing. Business development activities, Merchandising, Purchase, Vendor Management, Commercial, procedures, Sourcing, Inventory Management, Merchandise Planning & Sourcing.
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Education
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Delhi University
B.A. (Hons)., Political Science -
D T E A
12th standard, Humanities