Kate Irwin

Account Executive at A to Z Communications
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Location
United States, US

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Linda C. Feltman

Kate was one of the members on the Happy Valley Communications Global Entrepreneurship Week 2019 team. HVC is the student run public relations firm of which I have been the faculty advisor since 2009. Being selected to be on that particular HVC team in itself an honor - only six of nearly 50 members are offered a seat on the HVC GEW team. Because I depend upon that team to get the word out each year on campus about GEW it is important that each team member give it 110%. Penn State's ten plus year response to GEW has been recognized nationally for how well organized and managed it is and I owe much of that success to my100 plus student volunteers. And in particular to the HVC GEW team which manages the student publicity for this massive event. For 2019, my team was simply incredible. I am so thankful to have a chance to work with students like Kate. Thank you for all of your hard work this year. Linda

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • May 2023 - Present
    • Writing & Social Media Intern
      • Jan 2023 - May 2023

      - Wrote press releases and feature stories about the architecture, landscape architecture and graphic design spheres, including features on students, professors and upcoming events - Developed and scheduled social media content to increase audience engagement via Hootsuite - Wrote press releases and feature stories about the architecture, landscape architecture and graphic design spheres, including features on students, professors and upcoming events - Developed and scheduled social media content to increase audience engagement via Hootsuite

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vice President & Treasurer
      • Apr 2022 - May 2023

      - Assisted in leading student-run communications agency operations by recruiting clients and members, assisting account executives in campaign development, updating client contracts, hosting meetings, emphasizing agency quality and standards and planning all-firms- Coordinated with Associate Student Activities office to keep agency finances in order

    • Account Executive
      • Apr 2021 - Apr 2022

      - Managed teams of account associates to produce public relations work for various clients, including Global Entrepreneurship Week and promotions for a book release- Planned and executed campaign strategy for a client; kept in close contact with client to ensure campaign executions were on track- Worked on media relations, blog writing and editing, social media campaigns, graphics and guerilla marketing- Ran team meetings, hosted client meetings, assigned and reviewed deliverables

    • Account Associate
      • Sep 2019 - Apr 2021

      - Collaborated with a team to analyze client needs and create strategic PR plans- Wrote press releases and blog posts with specific target audiences in mind- Created social media graphics, assisted in social media strategy and managed social accounts

    • United States
    • Media Production
    • 1 - 100 Employee
    • News Reporter
      • Aug 2021 - May 2023

      - Wrote articles about the Penn State and State College communities - Gathered relevant sources and research, conducted engaging interviews, developed specific story angles and collaborated with editors to finalize pieces - Specialized in feature pieces highlighting professors, students, organizations and issues that are particularly notable in the Penn State community - Wrote articles about the Penn State and State College communities - Gathered relevant sources and research, conducted engaging interviews, developed specific story angles and collaborated with editors to finalize pieces - Specialized in feature pieces highlighting professors, students, organizations and issues that are particularly notable in the Penn State community

    • United States
    • Higher Education
    • 700 & Above Employee
    • Penn State Learning Presenter
      • Aug 2021 - May 2023

      - Visited Penn State classrooms to lecture on specific writing strategies, tips, tricks and skills so fellow students can feel more confident in their writing abilities- Promoted Penn State Learning and developed connections with both professors and students to increase traffic in the writing center

    • Peer Writing Tutor
      • Jan 2021 - May 2023

      - Collaborated with students to review and improve various writing assignments, from rhetorical essays to graduate school applications- Employed and explained specific writing skills in order to help other writers gain confidence and knowledge- Utilized Starfish platform for scheduling and communication needs

    • United States
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • Director of Programming
      • Apr 2021 - May 2023

      - Coordinated weekly workshop meetings for chapter members by bringing in guest speakers, planning and executing hands-on activities and ensuring meetings ran smoothly - Served as editor-in-chief of chapter newsletter - Managed two chairs of chapter development - Coordinated weekly workshop meetings for chapter members by bringing in guest speakers, planning and executing hands-on activities and ensuring meetings ran smoothly - Served as editor-in-chief of chapter newsletter - Managed two chairs of chapter development

    • Fine Art
    • Fiction Editor & Blog Editor
      • Jan 2022 - Apr 2022

      - Edited and wrote blog posts and published pieces to Klio website - Led team reviewing fiction submissions and published selections to Klio magazine - Edited and wrote blog posts and published pieces to Klio website - Led team reviewing fiction submissions and published selections to Klio magazine

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Media Relations Summer Associate
      • May 2021 - Aug 2021

      - Wrote press releases and content for Life Changing Medicine blog - Assisted on-site press conferences by hosting journalists and communicating with doctors - Connected journalists with UPMC doctors and pitched hospital events to media - Wrote press releases and content for Life Changing Medicine blog - Assisted on-site press conferences by hosting journalists and communicating with doctors - Connected journalists with UPMC doctors and pitched hospital events to media

    • Intern
      • Jun 2020 - Dec 2020

      - Followed up with providers to obtain medical and insurance records - Learned and effectively utilized Records Acquisition Tracking System - Followed up with providers to obtain medical and insurance records - Learned and effectively utilized Records Acquisition Tracking System

Education

  • Penn State University
    Bachelor's degree, Advertising and Public Relations
    2019 - 2023
  • ISI Florence
    2022 - 2022
  • South Park High School
    2015 - 2019

Community

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