Experience

Beforepay

• Australia
• Financial Services
• 1 - 100 Employee

• Chief Product Officer

  • Aug 2021 - Present

  Sydney, New South Wales, Australia With over $1 billion in loans and 1 million registered users, Beforepay (ASX:B4P), is an ethical, customer-friendly alternative to predatory lending and revolving debt. Our flagship product, helps customers with short-term cash flow needs by advancing a small amount of money, for a short period of time, for a fixed fee.



KWK Studio

• Advertising Services

• Founder

  • Nov 2020 - Present

  At KWK (pronounced "quick") Studio it is our mission to help unleash the potential of every business. We provide impactful Digital Marketing, Product, Technology and Strategy help. KWK Studio is your partner for all things digital. KWK Studio focuses on providing purpose-led strategy, product, marketing and technology services to startups and SMEs across a variety of industries including Tech, Blockchain, Events, Marketing, Health Services, Retail, Logistics and e-commerce. The… Show more At KWK (pronounced "quick") Studio it is our mission to help unleash the potential of every business. We provide impactful Digital Marketing, Product, Technology and Strategy help. KWK Studio is your partner for all things digital. KWK Studio focuses on providing purpose-led strategy, product, marketing and technology services to startups and SMEs across a variety of industries including Tech, Blockchain, Events, Marketing, Health Services, Retail, Logistics and e-commerce. The KWK team works closely with business leadership to deliver growth and optimise business performance; defining, implementing and executing business growth strategy. What does this actually mean? Some of the key areas KWK Studio provides value are: -Digital & Product Strategy -Digital Marketing & Lead Gen -Platform, Ecommerce, and Website Design & Development -Automation Solutions -Growth/Strategy/Operations Consulting

• Chief Executive Officer

  • Dec 2015 - Nov 2020



Cover-More Group

• Insurance
• 300 - 400 Employee

• Global Head Of Product

  • Nov 2020 - Aug 2021

  Sydney, New South Wales, Australia Cover-More Group (a Zurich Insurance Company) is an international business that operates with B2B, B2B2C, and B2C models. We aim to protect the travel dreams and experiences of millions of people worldwide. Whether they travel for leisure or for business, we provide unique, personalised value and service to customers before, during and after they travel. Some of the brands Cover-More Group owns include: Cover-More Insurance, World Travel Protection, Travelex Insurance, Freely, Halo Insurance… Show more Cover-More Group (a Zurich Insurance Company) is an international business that operates with B2B, B2B2C, and B2C models. We aim to protect the travel dreams and experiences of millions of people worldwide. Whether they travel for leisure or for business, we provide unique, personalised value and service to customers before, during and after they travel. Some of the brands Cover-More Group owns include: Cover-More Insurance, World Travel Protection, Travelex Insurance, Freely, Halo Insurance, and Blue Insurance. I work with a talented team of individuals and am responsible for overseeing the strategic vision of global product development while also ensuring we achieve the right outcomes. The specific functions I'm responsible for are product management, product design (research to high fidelity designs), digital growth, and portfolio delivery. And if you're reading this and work in insurance, when I mention "product", I'm not talking about policies, I'm talking about digital solutions (e.g. apps, portals, etc.). Show less



OrotonGroup

• Australia
• Retail
• 100 - 200 Employee

• Head of Product (Consultant)

  • Aug 2020 - Jan 2021

  Sydney, New South Wales, Australia



Urban FT

• United States
• Financial Services
• 1 - 100 Employee

• Co-Founder, President & Chief Product Officer

  • Nov 2013 - Dec 2019

  Greater New York City Area Urban FT is an award-winning, leading FinTech provider that operates in the B2B and B2B2C space and focuses on delivering exceptional customer-driven digital experiences. With an API-first and developer-friendly hub that delivers a suite of native products and tools, financial institutions and neo-banks immediately have a robust foundation to create their future product offerings; including card processing, issuing, RDC, bill payment, banking platforms & mobile apps to name a few. With 500+… Show more Urban FT is an award-winning, leading FinTech provider that operates in the B2B and B2B2C space and focuses on delivering exceptional customer-driven digital experiences. With an API-first and developer-friendly hub that delivers a suite of native products and tools, financial institutions and neo-banks immediately have a robust foundation to create their future product offerings; including card processing, issuing, RDC, bill payment, banking platforms & mobile apps to name a few. With 500+ clients served, 5m+ monthly mobile sessions, $18b in annualised processing, and 12m+ items processed yearly, the business continues to empower those who need fintech solutions. My Role: As a co-founder, the statement "wearing many hats" is an understatement. In general, some of the key areas that I was significantly involved in/directly managed at some point were Strategy, Product, Technology, M&A, Operations, Marketings, and Business Development. My role mainly focused around how to strategically and operationally take ideas and turn them into a thriving fintech business (with the help of an amazing team). Show less



Blockchain in Transport Alliance (BiTA)

• United States
• Truck Transportation
• 1 - 100 Employee

• Interim Managing Director, International

  • Sep 2018 - Mar 2019

  Sydney, Australia The Blockchain In Transport Alliance (BiTA), has quickly grown into the largest commercial blockchain alliance in the world, with nearly 500 members in over 25 countries that collectively generate over $1 trillion in revenue annually. BiTA is a member-driven organization; members are primarily from the freight, transportation, logistics, and affiliated industries. Alliance members share a common mission of driving the adoption of emerging technology forward. We accomplish this by… Show more The Blockchain In Transport Alliance (BiTA), has quickly grown into the largest commercial blockchain alliance in the world, with nearly 500 members in over 25 countries that collectively generate over $1 trillion in revenue annually. BiTA is a member-driven organization; members are primarily from the freight, transportation, logistics, and affiliated industries. Alliance members share a common mission of driving the adoption of emerging technology forward. We accomplish this by developing industry standards; educating members and others on blockchain applications/solutions and distributed ledger technology (DLT); and encouraging the use and adoption of new solutions. Thousands of companies have applied for membership. Show less



FreightWaves

• United States
• Online Audio and Video Media
• 100 - 200 Employee

• Interim Managing Director, Oceania

  • Sep 2018 - Mar 2019

  Sydney, Australia



Waspit Group Inc.

• Financial Services
• 1 - 100 Employee

• Chief Marketing & Product Officer

  • May 2012 - Oct 2013

  New York, New York Waspit is a fintech company that operates a direct-to-consumer alternate banking solution to meet the specific needs of millennials in North America. It combines traditional banking features with social media platforms to create a more intuitive and enriched experience for its users. Waspit has been designed to deliver a positive user/brand experience by bringing all day-to-day money and commerce interactions together in one simple UX - the way they intuitively expect it to be.



hiredMYway.com

• United States
• Information Technology & Services
• 1 - 100 Employee

• Head Of Product & Marketing

  • Apr 2011 - Aug 2012

  •Lead and implemented product and digital strategies •Created monthly in-depth Social Media Reports that analyzed the effectiveness of current strategies and proposed improvements based on statistical findings • Lead product innovation initiatives in line with new market and technology trends. • Composed blogs generally themed around utilizing technology, social media, and the value in change/creativity • Developed comprehensive e-training courses using Lectora Inspire (a… Show more •Lead and implemented product and digital strategies •Created monthly in-depth Social Media Reports that analyzed the effectiveness of current strategies and proposed improvements based on statistical findings • Lead product innovation initiatives in line with new market and technology trends. • Composed blogs generally themed around utilizing technology, social media, and the value in change/creativity • Developed comprehensive e-training courses using Lectora Inspire (a professional authoring tool) that introduced new revenue streams for hiredMYway.com • Created and edited website tutorials for hiredMYway.com's website using Camtasia Studio 7, reducing the amount of customer service calls and improving the end-user experience • Co-Developed and edited the winning video for Detroit Social Media Day, 2011 Show less



Oakland University

• United States
• Higher Education
• 700 & Above Employee

• Marketing/Training & Development Graduate Assistant

  • May 2011 - Apr 2012

  •Facilitated monthly innovation sessions that focused on improving and optimizing current processes within the Housing Department • Developed a customized Facebook landing page and Tabs using Static FBML • Managed Facebook contests that engaged the Housing Department's target demographic and increased brand exposure • Integrated social media into marketing efforts by incorporating QR codes on various advertisements to better reach the Housing Department’s target market • Managed… Show more •Facilitated monthly innovation sessions that focused on improving and optimizing current processes within the Housing Department • Developed a customized Facebook landing page and Tabs using Static FBML • Managed Facebook contests that engaged the Housing Department's target demographic and increased brand exposure • Integrated social media into marketing efforts by incorporating QR codes on various advertisements to better reach the Housing Department’s target market • Managed geo-social platforms such as SCVNGR and foursquare • Integrated social Plugins such as the Google +1 button, and the Facebook Like button on the Housing Department’s website • Trained and supervised a staff of eight student-staff members who regularly blogged and delivered informative presentations to incoming first-year students • Planned and organized the 2012 Winter Student Staff Training for 140 student-staff members • Created, filmed, and edited asynchronous training videos for all student staff positions in the Housing Department that on average reduced the amount of needed synchronous training by 3 hours per person • Co-developed, directed, and edited informative commercials for various Housing Department recruitment events which resulted in record high application submissions

• Web Assistant

  • May 2011 - Apr 2012

  • Increased the user experience by using web best practice to enhance content and layout of the website • Helped with SEO by assigning relevant Meta Tags to pages and increasing the number of back-links to the website

• Marketing & Transportation Coordinator Graduate Assistant

  • Aug 2010 - Apr 2011

  • Managed a staff of 13 student-staff personnel • Regularly interviewed, hired, and trained new staff • Oversaw daily operation • Handled judicial/disciplinary matters regarding Shuttle Drivers • Performed a Performance Analysis/Needs Assessment on the Shuttle Program • Developed and implemented a performance appraisal report to track performance and accurately evaluate the Shuttle Drivers *Information on my marketing experiences and responsibilities can be found… Show more • Managed a staff of 13 student-staff personnel • Regularly interviewed, hired, and trained new staff • Oversaw daily operation • Handled judicial/disciplinary matters regarding Shuttle Drivers • Performed a Performance Analysis/Needs Assessment on the Shuttle Program • Developed and implemented a performance appraisal report to track performance and accurately evaluate the Shuttle Drivers *Information on my marketing experiences and responsibilities can be found under the Marketing/Training & Development position



Freelance/Consulting

• Fundraising
• 1 - 100 Employee

• Digital Growth Specialist

  • 2008 - 2011

  Helped companies develop strategies and implement various digital growth initiatives.


2010 Google Online Marketing Challenge
• Online Marketing Team Member

  • Jan 2010 - May 2010

Albion College
• United States
• Higher Education
• 300 - 400 Employee
• President of the Albion College Canoe Club

  • Jan 2009 - May 2010