Karla Ruiz de Matos

Digital Content Specialist at Godmode
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Contact Information
Location
Salamanca, Castilla and Leon, Spain, ES

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Experience

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Content Specialist
      • Aug 2023 - Present

      Content creation in English (Irish market) and Spanish (Mexican market) using SEO techniques. Translation and localization of content from English to Spanish and from Spanish to English. Editing and publishing articles on WordPress. Content creation in English (Irish market) and Spanish (Mexican market) using SEO techniques. Translation and localization of content from English to Spanish and from Spanish to English. Editing and publishing articles on WordPress.

    • Malta
    • Advertising Services
    • 1 - 100 Employee
    • Content Management Line Manager (Portuguese, Spanish and English Affiliate)
      • Apr 2022 - Present

      Content Writer / Content Quality Assurance / Proofreader Writing about a variety of topics in Portuguese, Spanish and English. Portfolio crossing subjects ranging from cryptocurrencies and crypto casinos to sports and gambling. Proofreading, integrating and publishing articles with WordPress. Editing on page in a WordPress back-end (HTML). Projects with short deadlines, defined or open themes, and word count. CM, QA, Integration, SEO, keywords, anchors links, FAQ for Google, verticals. Google Drive and Google Docs. Slack and Trello. Translation and localization (from UK and US pages to BR, PT, ES and LATAM market). Show less

    • United States
    • IT Services and IT Consulting
    • Digital Content Manager
      • Apr 2023 - Sep 2023

      Oversee the content production chain, from ideation to traffic monitoring. Request and integrate iGaming and sports related SEO content. Recruit and manage a pool of freelancers to cover content needs and adapt it to each market. Ensuring content quality standards (SEO, readability, grammar) and giving constructive feedback. Liaise with content and SEO managers to define evolving best practices. Participate in market meetings and prepare reports to inform about activities in the area. Organize workload to maintain publication deadlines and brand coverage. Pretty Links, Promo Code, Table Maker, Article Briefs/Template, Affiliate Link. Stock Adobe, Canva, Photopea (WEBP). G-Suite, Asana, Upwork, Copylauch. WordPress, HTML, Ahrefs, yourtext.guru. Operator/Market compliance. Contribute to the market roadmap and continuous improvement of the network and assets. Show less

    • United States
    • Translation and Localization
    • 700 & Above Employee
    • Online Content Moderator
      • Nov 2016 - Apr 2022

      Moderation of content on social networks, including correction of address, hours of operation, telephone and classification of businesses in companies’ social medias, and check quality, language, theme and veracity of videos, audios and texts. Screen and review reported social media content according to guidelines. Research, prevent and solve challenges related to accounts. Including moderation of adult content, graphic images and offensive content. Moderation of content in Spanish, Portuguese, English and French. Show less

    • IT Services and IT Consulting
    • 700 & Above Employee
    • Search Engine Evaluator
      • May 2016 - Jan 2020

      Evaluation of Internet search results, evaluating combinations of keywords and search terms based on instructions and pre-defined classifications, including texts, images, videos and ads. Page quality check, E-A-T ranking and Needs Met. Transcribing audios in Portuguese and Spanish based on specific guidelines. Audio recording in Portuguese and Spanish. Evaluate the overall and human-like quality of artificial intelligence speeches. Interaction with artificial intelligence, written and verbal, to measure the level of understanding and accuracy. Show less

Education

  • Universidad de Salamanca
    MA in Creative Writing (in Spanish)
    2022 - 2024
  • Universidade Veiga de Almeida
    Bachelor of Technology - BTech, Digital Marketing
    2022 - 2024
  • IMF Smart Education
    MSc in Digital Marketing, Communication and Social Media
    2021 - 2023
  • The Open University
    BA (Honours) Language Studies (1st)
    2018 - 2021

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