Ann Kane

Partner at T1 Media & Co, LLC
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Contact Information
Location
Boston, Massachusetts, United States, US

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5.0

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Jade Watts

There is no one else I know that has a greater understanding of Search than Ann. Ann has the expertise depth of Search coupled with the client services skills needed in order to be successful in leading a team and the business. While working with Ann, I was guaranteed a thoughtful strategic approach that met client’s goals/objectives. I appreciated Ann's attention to detail, her coaching style with her team, her ambition to take calculated risks and her never-ending knowledge of Search. Ann is great asset to any company.

Dan Ouellette

With dedication to client and campaign goals Ann continually challenges the process while empowering her teammates to bring their best work to the table. She's a master in skillfully explaining technical search strategies so the client understands how it aligns to their goals. Ann was also instrumental in helping to structure our tactical requests from our clients leading to a better developed process. She is bright, unassuming and a great teammate.

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Credentials

  • ABM Certification: Advanced
    Demandbase
    May, 2020
    - Sep, 2024
  • ABM Certification: Foundations
    Demandbase
    Apr, 2020
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Partner
      • Jul 2015 - Present

      We are long-term partners to our clients, providing strategic media planning and performance-based buying services. We believe good story telling requires an equally creative media plan to stand out in a cluttered and fragmented world. We are long-term partners to our clients, providing strategic media planning and performance-based buying services. We believe good story telling requires an equally creative media plan to stand out in a cluttered and fragmented world.

    • Advisory Board
      • Jan 2016 - Present
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • SVP, Performance Director
      • Jan 2015 - Jul 2015

      Led the performance practice for the Boston and San Francisco offices, managed a team of 25 specialists and 12 clients. Developed strategies, partnerships and process to effectively integrate lower funnel tactics into clients’ marketing mix.

    • SVP, Search Director
      • Apr 2013 - Jul 2015

      Performance lead for the Boston office of Havas Media. Managed 25 specialists delivering best in class PPC, SEO, shopping feeds, hotel price ads and local campaigns.

    • VP, Search Director
      • Jan 2013 - Jul 2015

      Search lead for Boston office of Havas Media. Managed 20+ search specialists for clients in the travel, retail, banking, insurance and financial services sectors.

    • United States
    • Online Audio and Video Media
    • 300 - 400 Employee
    • VP, Search Director
      • Jan 2012 - Jul 2015

    • Search Director
      • Feb 2011 - Jul 2015

      Search Engine Marketing discipline lead for Boston office of Media Contacts (Havas Digital).

    • Search Manager
      • Jun 2010 - May 2011

      Leading a team of 10 paid search specialists to plan, deploy and optimize best in class PPC campaigns. Leading a team of 10 paid search specialists to plan, deploy and optimize best in class PPC campaigns.

    • Sr. Account Director
      • Apr 2010 - Jun 2010

      Leading an integrated team to plan, deploy and optimize best in class search engine marketing for both US and global campaigns.

    • Account Director
      • Mar 2008 - Apr 2010

      Leading an integrated team to plan, deploy and optimize best in class search engine marketing for P&G brands. Promoted the adoption of both paid and organic search as core digital touch points.

    • Strategist
      • Oct 2007 - Mar 2008

      Develop, activate and optimize paid search campaigns for CPG and Pharma brands

    • Ireland
    • Media Production
    • Media Supervisor
      • Oct 2004 - Oct 2007

      Plan, negotiate and manage advertising campaigns for national and regional CPG and retail brands. Media mix covered TV, print, radio and online display formats. Plan, negotiate and manage advertising campaigns for national and regional CPG and retail brands. Media mix covered TV, print, radio and online display formats.

    • Online Audio and Video Media
    • Media Supervisor
      • 1999 - 2002

      Plan, negotiate and manage advertising campaigns for leading national fashion brand. Media mix covered TV, print and OOH formats. Plan, negotiate and manage advertising campaigns for leading national fashion brand. Media mix covered TV, print and OOH formats.

Education

  • Boston College - Wallace E. Carroll Graduate School of Management
    MBA, Marketing Concentration
    2004 - 2007
  • University of Massachusetts Amherst
    BA, Communications
    1994 - 1996
  • University of Connecticut

Community

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