Kailey Gaffikin

Account Manager at Communications LAB
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Contact Information
Location
Orange, California, United States, US

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5.0

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Daniel Kramer

A quick study, diligent, smart, and hardworking Kailey started producing high quality research profiles immediately upon taking my political research tutorials. Highly recommend!

Alex Burrola

Kailey is one of the most outstanding co-workers I've had the pleasure of supervising. She is talented, diligent, thoughtful, and willing to go the extra mile to accomplish a task. Her work ethnic and attention to detail were extraordinary and her ability to take basic direction and produce near flawless client-ready deliverables made her one of my most valued staff members.

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Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Apr, 2018
    - Sep, 2024

Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Sep 2023 - Present

    • Account Executive
      • Jan 2023 - Sep 2023

    • United States
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Events Manager
      • Jan 2023 - Present
    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Membership Services Coordinator
      • Jun 2022 - Oct 2022

      Leveraged high-level communication skills and problem-solving skills to manage membership of 300+ businesses while serving as point of contact for all member communications, including current member renewals and new member sales. Managed business advocacy initiatives through writing of research-based articles on workforce, housing, and economic development issues and curated bi-weekly advocacy newsletter on relevant local, state, and federal business legislation for communication to 2,000+ businesses. Planned event logistics, marketing, and implementation for business events of sizes ranging from 25+ attendees to 200+ attendees to increase value offerings and relevant programming for business membership. Developed website updates for SEO optimization, created membership collateral materials, and developed ongoing social media content generation to drive membership engagement. Show less

    • United States
    • Public Relations and Communications Services
    • Independent Researcher
      • Nov 2021 - May 2022

      Independent researcher and writer for political opposition research reports on Democrat or Republican candidates running for office. Researched relevant topics on client opposing candidate using resources such as PDI, LexisNexis, CLEAR, OpenSecrets, Clearinghouse, FPPC filings, Wayback Machine, campaign finance disclosures, relevant news articles, voting history, social media background, community involvement records, criminal and civil records, court filings, quoted public statements, and other relevant materials. Worked efficiently by completing all reports on a tight deadline per client's expectations and communicated relevance of findings to client to use against political opponent on campaign trail. Exhibited excellent multi-tasking skills in completing all research reports while working full-time with FSB Public Affairs clients. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Coordinator
      • Aug 2021 - May 2022

      Worked with varied team members on broad range of client accounts, from Fortune 500 companies to small businesses, for industries covering local government agencies, entertainment, tourism, healthcare, local city affairs, cannabis, hospitality, and energy sectors. Drafted and executed social media content calendars, city council talking points, stakeholder maps, media lists and pitches, press releases, investigative research, location assessment reports, and written content for multiple client accounts. Supported upper-management by attending city council meetings and writing meeting minutes on a bi-weekly basis, developing agendas and meeting minutes for multiple client accounts on a weekly basis, and surveying news and social media press daily to report on client coverage or relevant topics of noteworthy appeal to client goals. Excelled in booking speaker engagements for client, doubling yearly goal of opportunities booked in a timeline of 3 months. Show less

    • Senior Director of Marketing and Membership
      • Aug 2021 - May 2022

      Responsible for association membership management through annual renewals, new member outreach, ongoing member communications, and development of all marketing materials, including website updates, collateral, and event promotion. Maintained research and knowledge of hotel industry legislation impacting members within the hospitality and tourism sectors at the local and state level. Managed membership and marketing strategy through user expertise in CRM software, WordPress, MS Office, and Canva. Responsible for preparing and presenting membership report to Board of Directors at bi-monthly meetings. Show less

    • Field Estimator
      • Aug 2020 - Aug 2021

      Sales representative with a track record of 81.5% jobs closed won by effectively aligning commercial and residential clients' needs with recommended products and services. Visited an average of 25 residential or commercial clients per week while managing current clients among on-going prospective sales. Showcased flexible work ethic covering client territory from San Diego County, Orange County, and Los Angeles County. Provided excellent customer service and client communications from start-of-sale to close-of-sale pipeline using HubSpot sales software. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • General Manager
      • Jan 2020 - May 2020

      Recruited and selected to lead 25 members of the agency for a semester. Developed and collaborated with agency advisor in producing a cross functional on-boarding agency presentation that laid out the agency direction, strategic goals and deliverables. Centralized leader and point of contact for any communication challenges with a solution based approach. Planned out quarterly objectives and set agendas for weekly meetings while tracking performance and accountability. Recruited and selected to lead 25 members of the agency for a semester. Developed and collaborated with agency advisor in producing a cross functional on-boarding agency presentation that laid out the agency direction, strategic goals and deliverables. Centralized leader and point of contact for any communication challenges with a solution based approach. Planned out quarterly objectives and set agendas for weekly meetings while tracking performance and accountability.

    • Director Of Public Relations
      • Jan 2019 - May 2019

      Managed the agency’s awareness and marketing efforts to current and prospective clients while leading a public relations team of 6 individuals.Successfully planned and implemented agency site visit in San Francisco, visiting 3 full-service public relations firms.Successfully planned and implemented agency recruitment efforts through collateral design and social media outreach.

    • Account Executive
      • Aug 2018 - Dec 2018

      Worked directly with NAMI Butte County to serve communication needs while managing a team of 7, delegating tasks and assigning deliverables.Served as core point of contact between team and client.Created press releases and media lists for client on a monthly basis.Developed social media audit and created monthly content calendar.

Education

  • California State University, Chico
    Bachelor of Arts - BA, Journalism and Public Relations
    2016 - 2020
  • California State University, Chico
    Minor, Marketing
    2016 - 2020

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