Justine Tupe

Experiential Marketing Coordinator at CRUEL
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • EXPLORE (an intensive and immersive french language program) in Trois-Pistoles Limited working proficiency

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Credentials

  • Google UXR: Conduct UX Research and Test Early Concepts
    Google
    Jun, 2023
    - Sep, 2024
  • Tableau 2022 Advanced: Master Tableau in Data Science
    Udemy
    Jan, 2022
    - Sep, 2024
  • Tableau Essential Training
    LinkedIn
    Oct, 2021
    - Sep, 2024
  • Scrum: The Basics
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Specialization in Excel/VBA for Creative Problem Solving
    Coursera Course Certificates
    Dec, 2020
    - Sep, 2024
  • Data Science Math Skills - Duke University
    Coursera Course Certificates
    Nov, 2020
    - Sep, 2024
  • Learn SQL Course
    Codecademy
    Jan, 2019
    - Sep, 2024
  • The LEAN Startup & BMV
    Udemy
    Aug, 2017
    - Sep, 2024
  • Learn Java Course
    Codecademy
    Jul, 2016
    - Sep, 2024
  • Marketing to Humans
    LinkedIn
    Apr, 2016
    - Sep, 2024

Experience

  • CRUEL
    • Netherlands
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Experiential Marketing Coordinator
      • Jun 2023 - Present

      Strengthening my knowledge of consumer insight and brand positioning with on the ground experiential marketing experience as I continue my job hunt in the tech sector. Strengthening my knowledge of consumer insight and brand positioning with on the ground experiential marketing experience as I continue my job hunt in the tech sector.

  • Scholastic Canada Ltd.
    • Business Analyst
      • Jan 2020 - May 2022

      Responsible for • Automating business processes with VBA code • Forecasting • Data analytics and data visualization to support sales and marketing strategy Specialized in data visualization to cater to technical and non technical audiences. Frequently used Excel, VBA, Tableau and SQL when necessary. Responsible for • Automating business processes with VBA code • Forecasting • Data analytics and data visualization to support sales and marketing strategy Specialized in data visualization to cater to technical and non technical audiences. Frequently used Excel, VBA, Tableau and SQL when necessary.

  • HSBC Social Innovation Academy
    • Researcher
      • Oct 2020 - Sep 2021

      The Social Innovation Academy (SIA) develops solutions to pressing social and environmental challenges through applied research. As a Fellow, I engage in Agile sprints to create solutions that have a direct influence on project outcomes for SPOs, investors, and partner incubators. • Quantified the profitability of a financial institution, Remit-Aid, by developing a financial projection model in Excel. Pitched the viability of Remit-Aid in front of a potential investor in HSBC • Facilitated design thinking sessions for Moving Forward, a community cooperative, using Miro and Jamboard to ideate revenue streams and to create a user-led youth program, which were then adopted by the non profit Show less

  • McGill Centre for the Convergence of Health and Economics
    • Canada
    • Research
    • 1 - 100 Employee
    • Qualitative Research Assistant
      • Aug 2018 - Aug 2019

      Worked with Dr. Nii Addy to understand entrepreneurs' perspectives on sustainability Responsible for • Gathering data (qualitative interviews) • Data analytics using NVivo • Designing infographics for consumable, high level takeaways • Writing and submitted the initial draft of the research study • Creating infographics for Motherfood International and wrote an McGill article and student agri-business start-ups Worked with Dr. Nii Addy to understand entrepreneurs' perspectives on sustainability Responsible for • Gathering data (qualitative interviews) • Data analytics using NVivo • Designing infographics for consumable, high level takeaways • Writing and submitted the initial draft of the research study • Creating infographics for Motherfood International and wrote an McGill article and student agri-business start-ups

  • Artistri Sud
    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • UX Research & Market Research Lead
      • Apr 2018 - Aug 2018

      Chosen as a recipient of McGill's MDIIM Social Economy Initiative Impact Internship in 2018. Responsible for • Validating and prototyping a revenue stream using LEAN methodology • Created initial touch points for future partnerships • Conducting an organizational audit • Implementing the solutions from the organizational audit • Designing infographics and other marketing materials for fundraising Chosen as a recipient of McGill's MDIIM Social Economy Initiative Impact Internship in 2018. Responsible for • Validating and prototyping a revenue stream using LEAN methodology • Created initial touch points for future partnerships • Conducting an organizational audit • Implementing the solutions from the organizational audit • Designing infographics and other marketing materials for fundraising

  • Millani
    • Canada
    • Financial Services
    • 1 - 100 Employee
    • Market Research - Internship
      • Jul 2017 - Sep 2017

      Millani integrates ESG into companies’ risk management strategy. Responsible for • Market research on the firm's new customer segment • Analysis of public companies' filings and valuation Takeaways: • big ideas require a lot of data analysis • long-term strategy over short-term profits is the missing piece in today's economy Millani integrates ESG into companies’ risk management strategy. Responsible for • Market research on the firm's new customer segment • Analysis of public companies' filings and valuation Takeaways: • big ideas require a lot of data analysis • long-term strategy over short-term profits is the missing piece in today's economy

  • Thryve: Jumpstart Refugee Integration
    • Individual and Family Services
    • Co-Founder
      • Sep 2016 - Sep 2017

      A social business enabling refugees to navigate the integration process in Canada. • Completed 50+ qualitative stakeholder interviews • Crafted a social business idea using the LEAN start-up Business Model and human centred design • Captained our team to the Hult Prize Regional Finals for the chance to win 1Million USD • Designed Thryve's branding and pitched our idea to dozens of VC's and professionals A social business enabling refugees to navigate the integration process in Canada. • Completed 50+ qualitative stakeholder interviews • Crafted a social business idea using the LEAN start-up Business Model and human centred design • Captained our team to the Hult Prize Regional Finals for the chance to win 1Million USD • Designed Thryve's branding and pitched our idea to dozens of VC's and professionals

  • Fundraising Direct
    • Canada
    • Fundraising
    • 1 - 100 Employee
    • Fundraiser
      • May 2016 - Sep 2016

      Fundraising Direct delivers fundraising solutions to not-for profit organizations in Canada. Takeaways: • reaching 1.35% of my donation targets each month is a matter of using empathy, active listening and building a connection • the best organizations build communities Fundraising Direct delivers fundraising solutions to not-for profit organizations in Canada. Takeaways: • reaching 1.35% of my donation targets each month is a matter of using empathy, active listening and building a connection • the best organizations build communities

  • Raymond James Financial, Inc.
    • United States
    • Investment Banking
    • 1 - 100 Employee
    • Wealth Management Intern
      • Jun 2015 - Sep 2015

      Raymond James is one of the world's largest financial services companies in the world. Responsible for • Landing a 1M client by the end of my internship! Takeaways • closing a cold-call is a matter of understanding your customer, self-motivation, and grit • learned how to build a client base from ground zero • how to capture a multi-millionaire business owner's attention in a matter of minutes Raymond James is one of the world's largest financial services companies in the world. Responsible for • Landing a 1M client by the end of my internship! Takeaways • closing a cold-call is a matter of understanding your customer, self-motivation, and grit • learned how to build a client base from ground zero • how to capture a multi-millionaire business owner's attention in a matter of minutes

Education

  • McGill University
    Bachelor’s Degree, Economics and Honours International Development
    2014 - 2018
  • Georgetown District High School
    High School Diploma, Honours
    2010 - 2014

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