Experience

1406 Consulting

• United States
• Marketing Services
• 1 - 100 Employee

• Vice President of Growth Strategy

  • Jul 2023 - Present

  - Managing Account Managers focused on customer success and revenue growth.- Overseeing Implementation Specialists in client onboarding and complex projects.- Identifying and nurturing new client opportunities, collaborating with sales.- Crafting and executing a comprehensive growth marketing strategy.- Providing strategic oversight of content marketing to drive customer acquisition.- Leading the team with a focus on leadership, financial accountability, and performance metrics. Show less

• Director of Growth Strategy

  • Mar 2023 - Jul 2023

  - Spearhead our account strategy team to create highly effective digital marketing and sales campaigns for clients.- Formulate robust digital campaign strategies by conducting comprehensive research on clients, competitors, and the market landscape, while aligning with client business objectives.- Showcase a track record of developing and executing marketing and sales campaigns, analyzing outcomes, and providing guidance within a marketing team or agency setting.- Ensure the overall success of the Account Strategy team by overseeing client campaigns, generating innovative campaign ideas, planning content, ensuring timely internal delivery, maintaining client communication, analyzing campaign performance, and providing strong team leadership.- Achieve exceptional results through targeted digital marketing techniques, leveraging end-to-end HubSpot CRM integration and implementing impactful marketing automation campaigns.- Collaborate with the CEO as an integral part of the management leadership team, responsible for driving agency strategy and fostering growth. Show less



HubSpot

• United States
• Software Development
• 700 & Above Employee

• Marketing Manager - Partner Automation

  • May 2022 - Jan 2023

  - Designed net new automation strategy to streamline communications with our partner audience.- Aligned strategy to HubSpot's core strategic objectives in order to show value fast and have a measurable impact on business.- Launched automation to enhance each stage of the partner journey including Onboarding, servicing, retention and cross/upsell.- Measured and optimized automation marketing campaigns for top performance.

• Principal Customer Success Manager - Agency Partner Program (Internal: Principal Channel Consultant)

  • Oct 2021 - May 2022

  - Onboarded 80+ marketing agencies onto the HubSpot Partner Program.- Developed pricing structure, foundational retainers, client onboarding strategies, paid and organic campaign strategies and campaign reporting processes with HubSpot agency partners.- Helped drive client success through the use of HubSpot software and integration partnerships.- Trained a team of Junior Account Managers to effectively manage their own book of business and drive revenue retention in the HubSpot Partner Program.- Coached HubSpot agency partners on the importance of Cross-Sell & Up-Sell opportunities in their own book of business.- Responsible for weekly forecasting, optimization, and revenue-driving initiatives within my own book of business and assisting teammates in developing strategies for their own. Show less

• Senior Customer Success Manager - Agency Partner Program (Internal: Senior Channel Consultant)

  • Nov 2019 - Oct 2021

• Customer Success Manager L2 - Agency Client Program

  • Oct 2018 - Nov 2019

  - Developed Inbound Strategies for Marketing Agencies & Agency Clients across different industries.- Offboarded agency clients from prior partner retainers and assist with uncovering marketing needs in an effort to create measurable goals.- Onboarded new agency client teams onto HubSpot once partner client relationship had ended and marketing being taken in-house.- Consulted on campaign analytics to show ROI with HubSpot software.

• Customer Success Manager - Agency Client Program

  • Oct 2017 - Sep 2018



Brand Networks

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager - Paid Media

  • Apr 2017 - Oct 2017

  Responsible for the execution and strategy of multi-million dollar social media campaigns for large brands on Facebook, Instagram, Pinterest, Snapchat and LinkedIn. Communicates daily with clients, agencies, third-party vendors and platform representatives. Provides feedback, audience analysis, media recommendations and guidance on creative development.

• Associate Marketing Manager - Paid Media

  • Mar 2016 - Apr 2017

  Build, manage, and optimize social media advertising across Facebook, Twitter, LinkedIn, Instagram, and Pinterest platforms. Work with high-profile clients on Direct Response and Branding campaigns in order to achieve goals and recommend new directions. Implement data-driven analysis of performance for best optimizations to achieve success using various KPIs. Produce comprehensive reports of media coverage, analysis of impression numbers and other key metrics on a re-occurring basis



LocaliQ | USA TODAY NETWORK

• United States
• Advertising Services
• 700 & Above Employee

• Social Media Strategist

  • Apr 2014 - Mar 2016

  - Develop and implement social media marketing strategy for 45+ clients, including developing optimized monthly editorial calendars and custom content marketing, with special attention to brand consistency - Integrate, manage and grow client social media channels including Facebook, Twitter, YouTube, LinkedIn and Google+ - Ensure all social media strategy engages supporters, attracts new users and is fully integrated with client’s overall marketing program - Manage the technical aspects of social media applications, as well as establish tracking and analyze metrics for reporting - Design SEO-optimized mobile websites, manage website content development, implement Google Analytics on all client sites - Establish and manage client relationships, manage timely execution of all client communication and deliverables - Monitor trends and provide recommendations for current and future communications, content and social media opportunities - Manage multiple priorities and projects, establishing and maintaining deadlines - Serve as a liaison between clients, Client Services, Sales, and Development teams - Monitor client performance using both a centralized administration tool and multiple vendor platforms, provide recommendations for improved performance - Responsible for the fulfillment of all digital advertising/marketing products sold within Propel’s Digital Solutions Suite Show less



PrimeLending, A PlainsCapital Company

• United States
• Financial Services
• 700 & Above Employee

• Digital Marketing Strategist

  • Sep 2012 - Aug 2013

  Responsible for managing Senior Loan Officer’s social media channels across Facebook, LinkedIn, and Twitter while navigating lead generating forms in a pre-media buying age with use organic created content. Additional responsibilities include: Managing Senior Loan Officer’s client and business partner database, as well as managing relationships with external insurance providers, appraisers, loan applicants. Responsible for managing Senior Loan Officer’s social media channels across Facebook, LinkedIn, and Twitter while navigating lead generating forms in a pre-media buying age with use organic created content. Additional responsibilities include: Managing Senior Loan Officer’s client and business partner database, as well as managing relationships with external insurance providers, appraisers, loan applicants.