Senior Copywriter

• Jun 2022 - Present

• Leading creative direction and execution of full funnel advertising campaigns for industry events including print ads, landing pages, and long-form lead generation collateral • Developing copy guidelines and workflows such as project flow steps, creative brief and copy deck templates, SEO author guidelines, and brand style book • Leading copy, design, and UX of a 100+ web page initiative of core products and SaaS integrations • Tackling a wide variety of copy projects including video scripts, website and landing pages, print advertising, SEO content, press releases, and social media • Key player in iterative corporate style and visual design updates

Owner / Copywriter

• Apr 2018 - Present

• SEO copywriter for Credit Donkey, with 64% of published articles appearing on Google page 1 for target keywords • Content, email, and brochure writer for 3 Pineapple Co. companies, including "Fit Trim Happy" with 14,862 unique article views as of December 13, 2021 • Other clients include Boston Residential Concierge, United Way Worldwide, Chadwick Bay Property Management, the New Russia Cultural Center, and CT Audio Design • SEO copywriter for Credit Donkey, with 64% of published articles appearing on Google page 1 for target keywords • Content, email, and brochure writer for 3 Pineapple Co. companies, including "Fit Trim Happy" with 14,862 unique article views as of December 13, 2021 • Other clients include Boston Residential Concierge, United Way Worldwide, Chadwick Bay Property Management, the New Russia Cultural Center, and CT Audio Design

Senior Copywriter

• Jan 2021 - Jun 2022

• Copy lead for six accounts in highly-technical industries including financial services, energy, and telecommunications • In charge of developing brand voice, messaging, and style guidelines for a new mineral rights SaaS enterprise• Responsible for concepting and executing digital and native advertising campaigns for several Fortune 500 companies

Copywriter

• Dec 2018 - Jan 2021

• Copywriter of record for Gramercy Institute Best B-to-I Campaign (2019) and IAC Best Investment Social Media Campaign (2020)• Authored lead generation email campaign that garnered 2.2x the financial services CTR benchmark and an open rate 38.6% above benchmark• Created digital ad campaign for Citizens Bank that hit 240% of the financial services CTR benchmark

Freelance Senior Copywriter

• Dec 2021 - Feb 2022

G.A., Marketing & Promotion

• Aug 2017 - May 2018

• Produced targeted email, print, and social marketing copy to attract 471 attendees to events including 83% students (target audience) • Implemented a fresh, integrated visual design/copy dynamic for Writers@Work alumni series • Redesigned event demographics tracking procedure to increase efficiency • Produced targeted email, print, and social marketing copy to attract 471 attendees to events including 83% students (target audience) • Implemented a fresh, integrated visual design/copy dynamic for Writers@Work alumni series • Redesigned event demographics tracking procedure to increase efficiency

Copywriter

• Jul 2016 - Jul 2017

• Created a cohesive social media marketing plan from scratch • Generated a 260% growth in company’s social media followership • Conceptualized, drafted, and edited weekly blog posts on behalf of company • Created a cohesive social media marketing plan from scratch • Generated a 260% growth in company’s social media followership • Conceptualized, drafted, and edited weekly blog posts on behalf of company

Freelance Writer

• Apr 2013 - Jun 2016

• Contributing writer to The Hudsonian, The Journal of Critical Thinking, The Daily Gazette, The Times Union, and Embodied Effigies • Contributing writer to The Hudsonian, The Journal of Critical Thinking, The Daily Gazette, The Times Union, and Embodied Effigies