Lingyun Zhu

Product Designer at Natural Taste International Inc
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Contact Information
Location
US
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency

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Bio

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Product Designer
      • Jan 2023 - Present

      B2C e-commerce startup that sells all natural sweeteners ● Build a Shopify store including design, product images, and SEO B2C e-commerce startup that sells all natural sweeteners ● Build a Shopify store including design, product images, and SEO

    • United States
    • Wholesale
    • 1 - 100 Employee
    • UI/UX Designer
      • Jun 2021 - Aug 2022

      ● Redesigned and iterated a responsive e-commerce website which included information architecture, content design, and user flows ○ Increased sales by 268% and average order value by 74% in 1 year ○ Utilized data and competitor analysis to identify areas for improvement and iterated designs resulting in a 116% increase in conversion ● Implemented a project management, file system, and style guide that smoothened team collaboration, resulting in positive feedback ● Redesigned and iterated a responsive e-commerce website which included information architecture, content design, and user flows ○ Increased sales by 268% and average order value by 74% in 1 year ○ Utilized data and competitor analysis to identify areas for improvement and iterated designs resulting in a 116% increase in conversion ● Implemented a project management, file system, and style guide that smoothened team collaboration, resulting in positive feedback

    • Advertising Services
    • Product Designer
      • Oct 2020 - Feb 2021

      Students startup creating an app that helps friends find time to hang out ● Created wireframes and prototypes for the Scheduler feature which was launched in 2 months ● Led design workshops to brainstorm and prioritize user stories Students startup creating an app that helps friends find time to hang out ● Created wireframes and prototypes for the Scheduler feature which was launched in 2 months ● Led design workshops to brainstorm and prioritize user stories

    • United States
    • Higher Education
    • 700 & Above Employee
    • Peer Advisor Leader (PAL)
      • Jul 2019 - Jun 2020

      ● Successfully supported over 30 international students in their transition to campus life by providing personalized guidance and resources ● Collaborated effectively with other Peer Advisor Leaders (PALs), coordinators, supervisors, and administrators to facilitate comprehensive orientation programs for hundreds of students ● Successfully supported over 30 international students in their transition to campus life by providing personalized guidance and resources ● Collaborated effectively with other Peer Advisor Leaders (PALs), coordinators, supervisors, and administrators to facilitate comprehensive orientation programs for hundreds of students

    • China
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2016 - Dec 2017

      Leading e-commerce service provider that serves 100 Global 500 brands ● Designed and crafted appealing and consistent visuals for 3 online stores, including creating landing pages, product images, and promotional images ● Boosted sales by 30% within 1 year through effective collaboration and coordination with the operation and promotion team Leading e-commerce service provider that serves 100 Global 500 brands ● Designed and crafted appealing and consistent visuals for 3 online stores, including creating landing pages, product images, and promotional images ● Boosted sales by 30% within 1 year through effective collaboration and coordination with the operation and promotion team

Education

  • Rochester Institute of Technology
    Master's degree, Human Computer Interaction
    2018 - 2020
  • University of Jinan
    Bachelor of Engineering - BE, Telecommunications Engineering
    2010 - 2014

Community

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