Juliette Croissant
Junior Brand Manager at Savencia Fromage & Dairy Benelux - Groupe Savencia- Claim this Profile
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Français Native or bilingual proficiency
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Anglais Professional working proficiency
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Espagnol Limited working proficiency
Topline Score
Bio
Experience
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Savencia Fromage & Dairy Benelux - Groupe Savencia
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Belgium
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Food Production
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1 - 100 Employee
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Junior Brand Manager
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Nov 2021 - Present
Local marketing (BeNeLux) of 3 brands : Caprice des Dieux, Le Rustique, Chavroux - Marketing strategies : Implemented short- and long-term brand strategies - Market analysis : Reports monthly on brand and product performances (based on sell-in and retailers and consumers panels : Nielsen, GfK, Kantar) - Product development : Packaging development and redesign, innovations launch - Advertising : Developed advertising campaigns (above and below the line) - Budget follow-up Local marketing (BeNeLux) of 3 brands : Caprice des Dieux, Le Rustique, Chavroux - Marketing strategies : Implemented short- and long-term brand strategies - Market analysis : Reports monthly on brand and product performances (based on sell-in and retailers and consumers panels : Nielsen, GfK, Kantar) - Product development : Packaging development and redesign, innovations launch - Advertising : Developed advertising campaigns (above and below the line) - Budget follow-up
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Lactalis
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Canada
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Food and Beverage Manufacturing
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700 & Above Employee
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Sales Representative
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Mar 2019 - Oct 2021
In charge of the 3rd potential turnover French largest sector with 11 cheeses brands and 110 shops(80% of hypermarkets : Auchan, Carrefour, Leclerc, Intermarché)- Customer relations : with store manager to achieve short and long term performancesobjectives- Sales of products : Emphasized product features based on analysis of customers' needs- Merchandising : Elaboration and implementation of planograms- Selling opportunities : Setting up a summer partnership with Galbani to increase volumeand visibility, making secondary placement of product gaining additional retail space- Performances monitoring : Monthly and annual analysis based on IRI and OSA data- Market intelligence : Creation and management of a monthly internal newsletter- Team trainer : Tools and merchandising expert for the Paris regional team Show less
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Apprentice Sales Representative
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Sep 2018 - Mar 2019
In charge to develop the turnover of 11 cheeses brand with 200 mini-markets (Franprix, G20,Carrefour City,Intermarché, Monoprix)- Customer relations : with store director to achieve short-term performances objectives- Sales of products : Emphasized product features based on analysis of customers' needs- Merchandising : Improved products shelf position by developing sales techniques toconvince quickly, using point-of-sale materiel- Performances monitoring : Monthly analysis based on IRI and OSA data- Market intelligence : Daily reporting Show less
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EDM IMAGING
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France
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Medical Device
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1 - 100 Employee
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Apprentice digital marketing assistant
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Sep 2017 - Jun 2018
- SEO improvement : Writing 30 strategic technical medical articles - New e-commerce website development (more than 11 000 products) - Implementation of an external monthly newsletter with 4 articles : Writing content - Internet user's behavior analysis - SEO improvement : Writing 30 strategic technical medical articles - New e-commerce website development (more than 11 000 products) - Implementation of an external monthly newsletter with 4 articles : Writing content - Internet user's behavior analysis
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Junior Conseil ESCE
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France
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Business Consulting and Services
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1 - 100 Employee
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Sales Representative
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Mar 2017 - May 2018
- Customers research (phoning) - Technicals and commercial offers to tenders - Customers research (phoning) - Technicals and commercial offers to tenders
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Tecmatel Adhesive Technology
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France
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Aviation and Aerospace Component Manufacturing
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1 - 100 Employee
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Polyvalent operator
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May 2017 - Jun 2017
o Shaping, assembly and packaging operations o Compliance with the company's quality procedures o Shaping, assembly and packaging operations o Compliance with the company's quality procedures
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Product Manager Assistant
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Jun 2016 - Dec 2016
- Drawing up a communication plan for the company's 30th anniversary - Participation to the launch strategy of a new gynaecology product range - EDM development on LinkedIn - Organization and realization of a promotional activity during the national french congress of radiology (JFR) - Creation of sales support (products catalogs, clinical abstracts) - Drawing up a communication plan for the company's 30th anniversary - Participation to the launch strategy of a new gynaecology product range - EDM development on LinkedIn - Organization and realization of a promotional activity during the national french congress of radiology (JFR) - Creation of sales support (products catalogs, clinical abstracts)
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Medtronic
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Product Manager Assistant
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Jun 2015 - Jul 2015
Marketing Internship in Patient Monitoring & Recovery (PMR) - Oncology market study - Proposal of selling strategies for various medicals products - Customers visits (hospitals) with sales team Marketing Internship in Patient Monitoring & Recovery (PMR) - Oncology market study - Proposal of selling strategies for various medicals products - Customers visits (hospitals) with sales team
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Education
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ESCE
International & digital marketing specialization, Marketing international -
Universidad de Alcalá
Business, 30 ects -
Secondary school Louis de Broglie
Economic and sciences Baccalauréat with honors