Juliette Croissant

Junior Brand Manager at Savencia Fromage & Dairy Benelux - Groupe Savencia
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Contact Information
Location
Brussels, Brussels Region, Belgium, BE
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Limited working proficiency

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Experience

    • Belgium
    • Food Production
    • 1 - 100 Employee
    • Junior Brand Manager
      • Nov 2021 - Present

      Local marketing (BeNeLux) of 3 brands : Caprice des Dieux, Le Rustique, Chavroux - Marketing strategies : Implemented short- and long-term brand strategies - Market analysis : Reports monthly on brand and product performances (based on sell-in and retailers and consumers panels : Nielsen, GfK, Kantar) - Product development : Packaging development and redesign, innovations launch - Advertising : Developed advertising campaigns (above and below the line) - Budget follow-up Local marketing (BeNeLux) of 3 brands : Caprice des Dieux, Le Rustique, Chavroux - Marketing strategies : Implemented short- and long-term brand strategies - Market analysis : Reports monthly on brand and product performances (based on sell-in and retailers and consumers panels : Nielsen, GfK, Kantar) - Product development : Packaging development and redesign, innovations launch - Advertising : Developed advertising campaigns (above and below the line) - Budget follow-up

    • Canada
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Sales Representative
      • Mar 2019 - Oct 2021

      In charge of the 3rd potential turnover French largest sector with 11 cheeses brands and 110 shops(80% of hypermarkets : Auchan, Carrefour, Leclerc, Intermarché)- Customer relations : with store manager to achieve short and long term performancesobjectives- Sales of products : Emphasized product features based on analysis of customers' needs- Merchandising : Elaboration and implementation of planograms- Selling opportunities : Setting up a summer partnership with Galbani to increase volumeand visibility, making secondary placement of product gaining additional retail space- Performances monitoring : Monthly and annual analysis based on IRI and OSA data- Market intelligence : Creation and management of a monthly internal newsletter- Team trainer : Tools and merchandising expert for the Paris regional team Show less

    • Apprentice Sales Representative
      • Sep 2018 - Mar 2019

      In charge to develop the turnover of 11 cheeses brand with 200 mini-markets (Franprix, G20,Carrefour City,Intermarché, Monoprix)- Customer relations : with store director to achieve short-term performances objectives- Sales of products : Emphasized product features based on analysis of customers' needs- Merchandising : Improved products shelf position by developing sales techniques toconvince quickly, using point-of-sale materiel- Performances monitoring : Monthly analysis based on IRI and OSA data- Market intelligence : Daily reporting Show less

    • France
    • Medical Device
    • 1 - 100 Employee
    • Apprentice digital marketing assistant
      • Sep 2017 - Jun 2018

      - SEO improvement : Writing 30 strategic technical medical articles - New e-commerce website development (more than 11 000 products) - Implementation of an external monthly newsletter with 4 articles : Writing content - Internet user's behavior analysis - SEO improvement : Writing 30 strategic technical medical articles - New e-commerce website development (more than 11 000 products) - Implementation of an external monthly newsletter with 4 articles : Writing content - Internet user's behavior analysis

    • France
    • Business Consulting and Services
    • 1 - 100 Employee
    • Sales Representative
      • Mar 2017 - May 2018

      - Customers research (phoning) - Technicals and commercial offers to tenders - Customers research (phoning) - Technicals and commercial offers to tenders

    • France
    • Aviation and Aerospace Component Manufacturing
    • 1 - 100 Employee
    • Polyvalent operator
      • May 2017 - Jun 2017

      o Shaping, assembly and packaging operations o Compliance with the company's quality procedures o Shaping, assembly and packaging operations o Compliance with the company's quality procedures

    • Product Manager Assistant
      • Jun 2016 - Dec 2016

      - Drawing up a communication plan for the company's 30th anniversary - Participation to the launch strategy of a new gynaecology product range - EDM development on LinkedIn - Organization and realization of a promotional activity during the national french congress of radiology (JFR) - Creation of sales support (products catalogs, clinical abstracts) - Drawing up a communication plan for the company's 30th anniversary - Participation to the launch strategy of a new gynaecology product range - EDM development on LinkedIn - Organization and realization of a promotional activity during the national french congress of radiology (JFR) - Creation of sales support (products catalogs, clinical abstracts)

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Product Manager Assistant
      • Jun 2015 - Jul 2015

      Marketing Internship in Patient Monitoring & Recovery (PMR) - Oncology market study - Proposal of selling strategies for various medicals products - Customers visits (hospitals) with sales team Marketing Internship in Patient Monitoring & Recovery (PMR) - Oncology market study - Proposal of selling strategies for various medicals products - Customers visits (hospitals) with sales team

Education

  • ESCE
    International & digital marketing specialization, Marketing international
    2014 - 2019
  • Universidad de Alcalá
    Business, 30 ects
    2015 - 2016
  • Secondary school Louis de Broglie
    Economic and sciences Baccalauréat with honors

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