Julie Kooser
Marketing Communications Manager at Cranel Incorporated- Claim this Profile
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Topline Score
Bio
J. Martin Poston
I have had the privilege of knowing Julie for nearly seven years now, first as a colleague at RevLocal, and afterwards at her work with JohnCol. Julie is a driven and dedicated professional who puts 100% into everything she does. At RevLocal, Julie displayed her expertise and passion for marketing, and more importantly, the customer relationship with her growing client base of small business owners. She continued this passion for relationships into her leadership position at JohnCol. I regularly saw her in action, leading initiatives both behind the scenes and in customer-facing situations, in promoting JohnCol‘s business and charitable work with Columbus’ professional sports teams. Julie is a very thorough and organized professional, with a vibrant personality that makes her an invaluable asset to any company.
Matt Smith
Julie is an incredible talent and a wonderful person to boot. In addition to being a strong marketing mind she has a deep knowledge of the digital space and project management. On top of being a team player she has a strong skill set as a marketer / seller and facilitator. I was immediately impressed with her personality and her ability to see projects from concept to finish. Julie simply is a pro's pro and I highly recommend her to any organization.
J. Martin Poston
I have had the privilege of knowing Julie for nearly seven years now, first as a colleague at RevLocal, and afterwards at her work with JohnCol. Julie is a driven and dedicated professional who puts 100% into everything she does. At RevLocal, Julie displayed her expertise and passion for marketing, and more importantly, the customer relationship with her growing client base of small business owners. She continued this passion for relationships into her leadership position at JohnCol. I regularly saw her in action, leading initiatives both behind the scenes and in customer-facing situations, in promoting JohnCol‘s business and charitable work with Columbus’ professional sports teams. Julie is a very thorough and organized professional, with a vibrant personality that makes her an invaluable asset to any company.
Matt Smith
Julie is an incredible talent and a wonderful person to boot. In addition to being a strong marketing mind she has a deep knowledge of the digital space and project management. On top of being a team player she has a strong skill set as a marketer / seller and facilitator. I was immediately impressed with her personality and her ability to see projects from concept to finish. Julie simply is a pro's pro and I highly recommend her to any organization.
J. Martin Poston
I have had the privilege of knowing Julie for nearly seven years now, first as a colleague at RevLocal, and afterwards at her work with JohnCol. Julie is a driven and dedicated professional who puts 100% into everything she does. At RevLocal, Julie displayed her expertise and passion for marketing, and more importantly, the customer relationship with her growing client base of small business owners. She continued this passion for relationships into her leadership position at JohnCol. I regularly saw her in action, leading initiatives both behind the scenes and in customer-facing situations, in promoting JohnCol‘s business and charitable work with Columbus’ professional sports teams. Julie is a very thorough and organized professional, with a vibrant personality that makes her an invaluable asset to any company.
Matt Smith
Julie is an incredible talent and a wonderful person to boot. In addition to being a strong marketing mind she has a deep knowledge of the digital space and project management. On top of being a team player she has a strong skill set as a marketer / seller and facilitator. I was immediately impressed with her personality and her ability to see projects from concept to finish. Julie simply is a pro's pro and I highly recommend her to any organization.
J. Martin Poston
I have had the privilege of knowing Julie for nearly seven years now, first as a colleague at RevLocal, and afterwards at her work with JohnCol. Julie is a driven and dedicated professional who puts 100% into everything she does. At RevLocal, Julie displayed her expertise and passion for marketing, and more importantly, the customer relationship with her growing client base of small business owners. She continued this passion for relationships into her leadership position at JohnCol. I regularly saw her in action, leading initiatives both behind the scenes and in customer-facing situations, in promoting JohnCol‘s business and charitable work with Columbus’ professional sports teams. Julie is a very thorough and organized professional, with a vibrant personality that makes her an invaluable asset to any company.
Matt Smith
Julie is an incredible talent and a wonderful person to boot. In addition to being a strong marketing mind she has a deep knowledge of the digital space and project management. On top of being a team player she has a strong skill set as a marketer / seller and facilitator. I was immediately impressed with her personality and her ability to see projects from concept to finish. Julie simply is a pro's pro and I highly recommend her to any organization.
Credentials
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Building an Integrated Online Marketing Plan
lynda.comAug, 2014- Sep, 2024 -
WordPress Essential Training
lynda.comMay, 2014- Sep, 2024 -
Google AdWords Essential Training
lynda.comMar, 2014- Sep, 2024 -
SEO Fundamentals
lynda.comMar, 2014- Sep, 2024 -
Business Storytelling with C.C. Chapman
lynda.comFeb, 2014- Sep, 2024 -
Google Analytics Essential Training
lynda.comFeb, 2014- Sep, 2024 -
Viral Marketing: Crafting Shareable Content
lynda.comFeb, 2014- Sep, 2024 -
Google Analytics Certification
GoogleJun, 2020- Sep, 2024 -
Certified Social Marketing Associate (CSMA)
eMarketing Association
Experience
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Cranel Incorporated
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications Manager
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Mar 2021 - Present
Established a collaborative working relationship with executive/marketing/sales teams to ensure the overall marketing objectives meet the desired outcomes.Executed a consistent marketing strategy that incorporates all marketing channels on a monthly basis.Consistently utilized analytics to evaluate and optimize all marketing strategies. Continued management of multiple projects within budget and specified deadlines.Increase brand awareness through multiple digital channels.Ongoing development of content for email and digital campaigns.Maintain consistent brand message across all channels.Management of website for optimization of brand and company.
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Johncol Inc. - Papa John's
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United States
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Restaurants
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1 - 100 Employee
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Director of Marketing
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Feb 2015 - Feb 2019
Directed strategic marketing efforts for a franchisee across 25 traditional locations, two sports arenas, and an additional eight locations throughout Central Ohio. • Designed creative and engaging marketing collateral for social media, email ads, and digital campaigns. • Collaborated with marketing team to drive media and print development, design, editing, and overall strategy implementation while ensuring alignment with company vision. • Coordinated internal and external key engagement strategies, new product launch promotions, crisis communication interventions, and all media outreach. • Solidified partnerships with sports and charitable organizations to maximize community involvement and establish local brand identity.
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RevLocal
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United States
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Advertising Services
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400 - 500 Employee
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Digital Marketing Strategist
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Nov 2012 - Feb 2015
Developed and executed marketing strategies for over 300 brands that optimized business growth opportunities and influenced brand awareness. • Established brand credibility and enhanced overall image through public relations, social media, advertising, Pay-Per-Click (PPC), and engaging web content. • Evaluated analytical reports to determine progress, ensure effective communication across multiple touchpoints, accurate retargeting, and measurable outcomes of marketing campaigns. • Analyzed market trends, consumer insight, and competitors to capture the advantage and implement cost-effective strategies. • Cultivated productive relationships with all clientele to build rapport, promote value generation, understand unique business needs, and identify additional marketing opportunities. • Monitored report patterns and analytics to translate data into strategic marketing recommendations.
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STRATEGIC ENVIRONMENTAL
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United States
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Facilities Services
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Office Manager
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Oct 2009 - Jan 2010
Supervised operational efficiency and facilitated administrative support to five staff members and senior leadership executives. • Facilitated daily processing of accounts payable, accounts receivable, project management data, and invoicing for Environmental and Survey divisions. • Liaised between corporate and branch offices to ensure effective communication and alignment of all organizational objectives. • Utilized advanced customer service etiquette to address individual needs, strengthen client relationships, and promote a positive company perception.
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Education
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2011 - 2012
Franklin University
Bachelor of Science (BS), Marketing -
2006 - 2010
Columbus State Community College
Associate of Arts and Sciences (AAS), Business, Management, Marketing, and Related Support Services
Community
