Digital Marketing Analyst

• May 2022 - Present

Digital Marketing Manager

• Jun 2020 - Oct 2021

Responsible for developing and executing marketing strategies that were in alignment with overall marketing and company focus to generate qualified leads, drive customer engagement and improve conversion. • Managed email marketing program end-to-end through HubSpot, including strategy, content development, list segmentation, testing and execution, analytics and optimization. • Planned and executed the company’s paid search and display campaigns (Google Ads) and provided analytics to… Show more Responsible for developing and executing marketing strategies that were in alignment with overall marketing and company focus to generate qualified leads, drive customer engagement and improve conversion. • Managed email marketing program end-to-end through HubSpot, including strategy, content development, list segmentation, testing and execution, analytics and optimization. • Planned and executed the company’s paid search and display campaigns (Google Ads) and provided analytics to senior management. Show less Responsible for developing and executing marketing strategies that were in alignment with overall marketing and company focus to generate qualified leads, drive customer engagement and improve conversion. • Managed email marketing program end-to-end through HubSpot, including strategy, content development, list segmentation, testing and execution, analytics and optimization. • Planned and executed the company’s paid search and display campaigns (Google Ads) and provided analytics to… Show more Responsible for developing and executing marketing strategies that were in alignment with overall marketing and company focus to generate qualified leads, drive customer engagement and improve conversion. • Managed email marketing program end-to-end through HubSpot, including strategy, content development, list segmentation, testing and execution, analytics and optimization. • Planned and executed the company’s paid search and display campaigns (Google Ads) and provided analytics to senior management. Show less

Digital Marketing Analyst

• May 2019 - Jun 2020

Build, report, and consolidate digital analytics reports (Adobe Analytics) to assist in analyzing web metrics, identifying trends, successes, site optimizations and marketing opportunities for site owners and marketing stakeholders. Use analytic and data management techniques to create actionable insights that impact the ROI of digital marketing campaigns. • Reporting: Assist in development of DROI Daily Management Boards to demonstrate the funnel view to conversion. Test and analyze… Show more Build, report, and consolidate digital analytics reports (Adobe Analytics) to assist in analyzing web metrics, identifying trends, successes, site optimizations and marketing opportunities for site owners and marketing stakeholders. Use analytic and data management techniques to create actionable insights that impact the ROI of digital marketing campaigns. • Reporting: Assist in development of DROI Daily Management Boards to demonstrate the funnel view to conversion. Test and analyze creative and campaign structures to increase ROI and drive incremental response behaviors. • Dashboard Development: Work with the Philips EIM Team to establish reporting framework, defining and documenting business requirements. QA Testing. Develop sharable Adobe Analytics Dashboards to measure KPIs and Conversions. Show less Build, report, and consolidate digital analytics reports (Adobe Analytics) to assist in analyzing web metrics, identifying trends, successes, site optimizations and marketing opportunities for site owners and marketing stakeholders. Use analytic and data management techniques to create actionable insights that impact the ROI of digital marketing campaigns. • Reporting: Assist in development of DROI Daily Management Boards to demonstrate the funnel view to conversion. Test and analyze… Show more Build, report, and consolidate digital analytics reports (Adobe Analytics) to assist in analyzing web metrics, identifying trends, successes, site optimizations and marketing opportunities for site owners and marketing stakeholders. Use analytic and data management techniques to create actionable insights that impact the ROI of digital marketing campaigns. • Reporting: Assist in development of DROI Daily Management Boards to demonstrate the funnel view to conversion. Test and analyze creative and campaign structures to increase ROI and drive incremental response behaviors. • Dashboard Development: Work with the Philips EIM Team to establish reporting framework, defining and documenting business requirements. QA Testing. Develop sharable Adobe Analytics Dashboards to measure KPIs and Conversions. Show less

Associate Manager, Digital Marketing Programs

• Feb 2017 - Jan 2019

Day-to-day management of all digital assets, including, SEO/SEM, email, display advertising, analytics and the Email Marketing System. • Email Marketing: Collaborate with Marketing Managers, agencies, and other internal and external partners to design, implement, and analyze the performance of email marketing journeys and campaigns that support branded and disease state activities. Administration and management of campaign management system. • Integrated Digital Marketing: Work with… Show more Day-to-day management of all digital assets, including, SEO/SEM, email, display advertising, analytics and the Email Marketing System. • Email Marketing: Collaborate with Marketing Managers, agencies, and other internal and external partners to design, implement, and analyze the performance of email marketing journeys and campaigns that support branded and disease state activities. Administration and management of campaign management system. • Integrated Digital Marketing: Work with agencies, marketing operations, and other stakeholders to implement, measure, analyze, and report on the performance of all digital marketing campaigns. Show less Day-to-day management of all digital assets, including, SEO/SEM, email, display advertising, analytics and the Email Marketing System. • Email Marketing: Collaborate with Marketing Managers, agencies, and other internal and external partners to design, implement, and analyze the performance of email marketing journeys and campaigns that support branded and disease state activities. Administration and management of campaign management system. • Integrated Digital Marketing: Work with… Show more Day-to-day management of all digital assets, including, SEO/SEM, email, display advertising, analytics and the Email Marketing System. • Email Marketing: Collaborate with Marketing Managers, agencies, and other internal and external partners to design, implement, and analyze the performance of email marketing journeys and campaigns that support branded and disease state activities. Administration and management of campaign management system. • Integrated Digital Marketing: Work with agencies, marketing operations, and other stakeholders to implement, measure, analyze, and report on the performance of all digital marketing campaigns. Show less

Manager, Content Marketing and Analytics

• 2015 - 2016

Digital governance, training, metrics/analytics, social/PR monitoring, content strategy, content development, enterprise SEO, social media. • Provided analytics and content strategy inputs (including personas, search intent modeling) for global corporate website redesign and mobile lite site to improve UX and corporate rebranding. • Contributed as core Global eGovernance team member (5+ years), guiding corporate policy and developing standards to support compliant digital… Show more Digital governance, training, metrics/analytics, social/PR monitoring, content strategy, content development, enterprise SEO, social media. • Provided analytics and content strategy inputs (including personas, search intent modeling) for global corporate website redesign and mobile lite site to improve UX and corporate rebranding. • Contributed as core Global eGovernance team member (5+ years), guiding corporate policy and developing standards to support compliant digital programs. Trained global audiences and developed correlating toolkits for several topics including Content Strategy, Analytics, and SEO.

Manager, Search Marketing

• 2009 - 2015

Provided digital solutions to franchise teams supporting scientific publications, disease state awareness, and KOL/HCP/Patient engagement through analytics, social listening, content strategy/development, and SEO/ SEM. • Established web presence for specialty products line, managing and implementing a content strategy, SEO and SEM campaigns, analytics and reporting for the Global Excipients Salesforce • Developed global Digital Scientific Publications educational program… Show more Provided digital solutions to franchise teams supporting scientific publications, disease state awareness, and KOL/HCP/Patient engagement through analytics, social listening, content strategy/development, and SEO/ SEM. • Established web presence for specialty products line, managing and implementing a content strategy, SEO and SEM campaigns, analytics and reporting for the Global Excipients Salesforce • Developed global Digital Scientific Publications educational program, training franchise teams on compliant digital dissemination strategies for scientific content. Developed resources and educational materials, conducted global training sessions, developed and managed portal hosting scientific posters and core slide decks.

Manager, Internal Communications (AERS)

• 2007 - 2008

Oversaw strategic communication plans in collaboration with service line stakeholders, including Human Resources, and Audit and Enterprise Risk Services (AERS). • Managed relevant content on Intranet/KM platforms, contributed content/ edited core publications and intranet materials. •Developed portal navigation strategy (IFRS) in collaboration with Knowledge Management.

Specialist, Content Communications (US Recruiting Technology)

• 2006 - 2007

Developed communications plans and content for recruiting function to increase visibility and awareness of messaging and core directives across DeloitteNet and DeloitteResources. • CMS administrator for all U.S. Careers (Deloitte.com) recruiting content and served as point person for all CMS interface with hosting agency. • Led all aspects of editing for recruitment-facing content on Intranet and Recruiting Biweekly publication.

Senior Search Account Manager

• 2000 - 2006

Integral team member of pioneering SEO firm, purchased by Merkle in 2011. Managed organic and paid search campaigns, leading training and account activities for leading pharmaceutical client. • Training: Trained new hires and developed educational materials on Search Engine Algorithms, Search Engine Optimization, holistic campaign management. Deliverable templates, SOPs, “One-Pagers”. • Account Management: Led account activities for flagship global pharmaceutical pharmaceutical… Show more Integral team member of pioneering SEO firm, purchased by Merkle in 2011. Managed organic and paid search campaigns, leading training and account activities for leading pharmaceutical client. • Training: Trained new hires and developed educational materials on Search Engine Algorithms, Search Engine Optimization, holistic campaign management. Deliverable templates, SOPs, “One-Pagers”. • Account Management: Led account activities for flagship global pharmaceutical pharmaceutical leader, growing yearly contract 3+years through exceptional management of 13 campaigns (branded, OTC, disease websites). • Performance: Doubled 2006 account revenue by achieving positive campaign results, within FDA-regulated industry, demonstrating agility / creativity to stay within tight budgets. Show less Integral team member of pioneering SEO firm, purchased by Merkle in 2011. Managed organic and paid search campaigns, leading training and account activities for leading pharmaceutical client. • Training: Trained new hires and developed educational materials on Search Engine Algorithms, Search Engine Optimization, holistic campaign management. Deliverable templates, SOPs, “One-Pagers”. • Account Management: Led account activities for flagship global pharmaceutical pharmaceutical… Show more Integral team member of pioneering SEO firm, purchased by Merkle in 2011. Managed organic and paid search campaigns, leading training and account activities for leading pharmaceutical client. • Training: Trained new hires and developed educational materials on Search Engine Algorithms, Search Engine Optimization, holistic campaign management. Deliverable templates, SOPs, “One-Pagers”. • Account Management: Led account activities for flagship global pharmaceutical pharmaceutical leader, growing yearly contract 3+years through exceptional management of 13 campaigns (branded, OTC, disease websites). • Performance: Doubled 2006 account revenue by achieving positive campaign results, within FDA-regulated industry, demonstrating agility / creativity to stay within tight budgets. Show less