Experience

Lafayette American

• United States
• Advertising Services
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2022 - Present

• Business Development Strategist

  • Mar 2021 - May 2022

  https://www.lafayetteamerican.com/


Tripadvisor
• United States
• Software Development
• 700 & Above Employee
• Senior Marketing Manager

  • Jul 2020 - Feb 2021


GIPHY

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Creative Strategy

  • Apr 2019 - May 2020

  Acquired by Facebook, May 2020 GIPHY enables brands to join millions of conversations by delivering culturally relevant content across the world’s largest messaging and social apps. I lead creative strategy in the Midwest and teach brands how to make engaging GIFs that bring their brand voice to life. Acquired by Facebook, May 2020 GIPHY enables brands to join millions of conversations by delivering culturally relevant content across the world’s largest messaging and social apps. I lead creative strategy in the Midwest and teach brands how to make engaging GIFs that bring their brand voice to life.



Tastemade

• United States
• Online Audio and Video Media
• 300 - 400 Employee

• Brand Strategist

  • Sep 2016 - Apr 2019

  Tastemade is an entertainment and technology company whose mobile-first, award-winning programming commands a global audience of over 200 million, streaming more than 2 billion views per month. Our team works across New York, Los Angeles, Chicago, London, Paris, Buenos Aires, Sao Paulo and Tokyo, and oversees the strategy and development of all multi-channel creative marketing, media and premium content solutions for advertisers. We work across all Tastemade channels globally including Facebook, Instagram, Snapchat, YouTube, Twitter, Pinterest, Tastemade Mobile (iOS and Android), Roku and Apple TV. Show less



GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)

• Associate Program Strategist, Content Hub

  • Jul 2016 - Sep 2016

  Client: Ford Motor Company

• Junior Program Strategist, Content Studio

  • May 2014 - Jun 2016

• Intern, Content Factory

  • Mar 2014 - May 2014



Wolverine World Wide

• Canada
• Textile Manufacturing

• Marketing Intern

  • May 2013 - Aug 2013

  Marketing for Cat Footwear Marketing for Cat Footwear



Michigan State University

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Research Assistant

  • Sep 2012 - May 2013

  Assisted University professor in research project on photographer Pierre Verger Wrote 250 word captions for photos displayed at the museum exhibition Presented at the 2013 UURAF (University Undergraduate Research and Arts Forum) Researched using texts in both English and Portuguese Won 1st place in Communication Arts and Sciences category at UURAF Assisted University professor in research project on photographer Pierre Verger Wrote 250 word captions for photos displayed at the museum exhibition Presented at the 2013 UURAF (University Undergraduate Research and Arts Forum) Researched using texts in both English and Portuguese Won 1st place in Communication Arts and Sciences category at UURAF



Mitchell Research & Communications, Inc.

• Government Relations Services
• 1 - 100 Employee

• Office Assistant

  • Sep 2011 - May 2013

  Conducted surveys and collect data for political and market research Wrote press releases based on poll information and data Analyzed data and presented results for clients Assisted in company social media efforts Conducted surveys and collect data for political and market research Wrote press releases based on poll information and data Analyzed data and presented results for clients Assisted in company social media efforts