Experience

Fundación Marie Stopes México, A. C

• Mexico
• Medical Device
• 1 - 100 Employee

• Finance Director

  • Mar 2021 - Present

  Responsible for the financial function and internal control of the organization. Responsible for the financial function and internal control of the organization.



L'Alonso Consulting

• Managing Partner

  • Jan 2016 - Present

  Founder of the firm, dedicated to create financial and entrepreneurial awareness in the small and medium Mexican company Founder of the firm, dedicated to create financial and entrepreneurial awareness in the small and medium Mexican company



Singer Mexico

• Mexico
• Retail Apparel and Fashion
• 1 - 100 Employee

• Country Manager

  • Mar 2007 - Oct 2015

  Responsible for monitoring the daily operation of the business unit in Mexico. Also for defining and executing the business plan, the market and sales strategies, assuring a correct and efficient operational performance, in order to achieve and improve financial results year after year. I was careful to maintain a good relationship and excellent image of the brand by mean to keep and develop a very good and motivated team, as well as to create a positive enviroment across the company. This position reported to Latin America VP, based in Brazil.Main achievements were to establish the vision, mission and values statements for the unit in Mexico, increase the revenues constantly by mean of diversifying the product portfolio, the development of national distribution in several channels, the negotiation with the largest retailers companies in Mexico and the integration of a team work motivated and efficient focused to results. Show less

• Finance Manager

  • Jun 2003 - Feb 2007

  Responsible for managing the financial performance and internal control, as well as, for the RRHH, legal affairs, warehousing and distribution. This position reported directly to CFO in USA and dotted line to General Manager in Mexico.Main achievements were the start up of a new business unit in Mexico, the design and implementation a business model management, the internal control procedures and policies, and the design and implementation of the information and control system (ERP: Aspel and JDE) for the company. Show less



Reckitt Benckiser de México

• Controller

  • Apr 2001 - Mar 2003

  Responsible for the interpretation and emission of the financial statements and evaluation of internal control .This position reported to the Finance Director in Mexico.Main achievements were the implementation of JDE for the finance sections for Mexico and Central America, as well as the implant of a pricing control system and profit analysis by account/channel.

• Financial Planning Manager

  • Feb 2000 - Apr 2001

  Responsible for the integration of the business planning process, as well as the analysis of the business performance, through S&OP, budget and project evaluation methods. Coordination of the several forecasts for sales, production and procurement.

• Treasury Manager

  • Sep 1999 - Feb 2000

  Responsible for the monetary funding and cash flow control. Supervision of credit and collection for big retailers and distributors; as well as the supervision of payable accounts for manufacturing suppliers.

• Controller

  • Mar 1998 - Aug 1999

• Brand Accounting

  • May 1997 - Feb 1998

• Account Supervisor

  • Jul 1996 - Apr 1997

• Costs Supervisor

  • Apr 1994 - Jun 1996


SmithKline Beecham Pharmaceutica
• Costs supervisor

  • Aug 1993 - Apr 1994

Fariel, S. A.
• Mexico
• Textile Manufacturing
• 1 - 100 Employee
• Costing Supervisor

  • Sep 1990 - Jul 1991

Mexiplast
• Plastics Manufacturing
• Accounting Analyst

  • Oct 1987 - Aug 1990