Experience

Mvendr

• Belgium
• Construction

• Head of User Acquisition

  • Jan 2015 - Present

  Responsible for overseeing marketing initiatives within the business. Work to develop sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service. • Facilitate growth, sales, and marketing strategies at an organization. • Increase revenue generation. • Reduce costs. • Perform risk mitigation. • Prepare overall marketing strategy. • Develop programs with quantifiable objectives to measure results. • Implement and manage marketing budget. • Leverage data and analytics to drive insights. • Modify or redirect business intelligence strategy. • Oversee and direct the efforts of the marketing team. • Oversee the development of new products. • Create product roadmap. • Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.



The Original Tour

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Business Development Manager

  • Jul 2008 - May 2011

  • Responsible and ensuring the successful delivery of all tour initiatives within Arriva Network in the south west. • Responsible for championing change processes and translating vision and strategy into business improvement. • Ensure the integrity of business processes and full compliance of all departments in terms of health and safety, business planning, driving hours, financial control, information management, equality impact assessments and delivery of projects in accordance with Arriva business plans. • Monitor every aspect of the business function to improve efficiency, effectiveness, processes and management functions.



Connex Bus (UK) Ltd

• Service Delivery Manager

  • May 2001 - Sep 2004

  • Responsible for managing a smooth bus service delivery on London routes • Evaluated company service provision, formulated and advised on service improvements plans and route control strategies in line with London transport standards and customers requirements.• Managed service controllers and bus drivers to ensure that quality of customer service and mileage targets is achieved through safety and service enhancement measures • Managed direct tangible company resources to ensure that incidents, or their resultant effects were correctly handled and dealt with to minimize the impact of service disruption on customers. • Provided information in response to customer queries, complaints and commendations.

• Service Controller

  • Dec 1998 - Sep 2001

  • Responsible for controlling and maintaining an efficient service and providing adequate customer care and total safety of passengers at all times • Duties included supervising drivers; ensuring schedules were met and delays reported and accounted for; identified potential problem areas where service variation and loss of mileage may occur and proactively planned remedial action; reported any incidents, accidents and mechanical incidents to the Route Manager and prepared performance reports for senior line managers • Measured actual against specified performance targets and made recommendations for remedial and corrective action. This increased efficiency and quality of service by 20%