Experience

Number 10 Strategies LLP
• Public Relations and Communications Services
• 1 - 100 Employee
• Partner, Political & Strategic Communications Consultant

  • Jul 2017 - Present

IsraAID
• Israel
• Non-profit Organizations
• 100 - 200 Employee
• Director Board of Directors

  • Jan 2022 - Present

IDC Herzliya
• Higher Education
• Lecturer, Political Communications and Campaigns, Argov Fellows Program

  • Nov 2018 - Jan 2023


Political & Strategic Communications Consulting

• Political & Strategic Communications Consultant

  • May 2015 - Jul 2017

  Strategic Communications and Campaign Management Strategic Communications and Campaign Management



Ministry of Foreign Affairs of Israel

• Israel
• Government Administration
• 700 & Above Employee

• Senior Advisor to the Ambassador, Embassy of Israel, Washington DC

  • Aug 2013 - Apr 2015

  Served as the Ambassador's Senior Advisor, focusing on strategic communications and policy issues Served as the Ambassador's Senior Advisor, focusing on strategic communications and policy issues



Israeli Ministry of Defense

• Government Administration
• 400 - 500 Employee

• International Communications Advisor, Spokesperson and Speechwriter

  • Sep 2011 - Aug 2013

  - Spokesperson for the Ministry of Defence to the international media - English speechwriter and spokesperson for Minister of Defence - Monitor media trends and formulate relevant strategic responses for both the Ministry and the Minister - Responsible for all the press releases in English, responding to queries from the international media, as well as directing media initiatives - TV and Radio interviews, including during operations and times of crisis - Brief the Minister before interviews/meetings. Accompany the Minister's international media appearances 'actively' in both the Ministry and the Knesset - Brief the Minister with geo-political situation analyses from an international media perspective - Play an active role in the ongoing development of the Ministry’s new media and web-based strategy - Manage a team on a day-to-day basis Show less


Office of the Prime Minister of Israel
• Israel
• Government Administration
• 400 - 500 Employee
• Acting Deputy to the Senior Advisor to the Prime Minister

  • Apr 2011 - Aug 2011
• International Media Coordinator, COGAT Unit

  • Oct 2010 - Apr 2011
• Aide to Senior Policy and Media Advisors to the PM (Fellowship)

  • Sep 2009 - Aug 2010

International Policy Institute for Counter-Terrorism, IDC
• Intern/Researcher

  • May 2008 - Jul 2008


AJC Transatlantic Institute

• Intern/Researcher

  • May 2007 - Jul 2007

  Research assistant for Dr. Emanuelle Ottolenghi, contributing to articles on electoral reform in Israel and his book: Europe under a Mushroom Cloud, Iran and the Bomb Research assistant for Dr. Emanuelle Ottolenghi, contributing to articles on electoral reform in Israel and his book: Europe under a Mushroom Cloud, Iran and the Bomb