Brand Manager - Business Lead

• Mar 2020 - Present

Australasian Sales Manager

• Mar 2015 - Nov 2018

Strategic leader of Hurley’s brand positioning across local and international markets, through dynamic collaboration with key internal and external stakeholders. Leading and motivating the Australasian sales, customer service and customer support teams, driving exceptional performance whilst rewarding achievement. This role involved strategic input into design, planning, retail, and finance activities, to ensure Hurley’s commercial success across Australasia.During this time, I consistently delivered Hurley as #1 or #2 Apparel Market share, across all categories in Surf Specialty Distribution, as reported by Action Watch (actionwatch.com).

Victorian and Tasmanian Sales Agent

• Dec 2005 - Mar 2015

Owner/Director

• Dec 2005 - Mar 2015

Owner and Director of Unwritten Agencies, the largest Hurley sales agency outside of North America. Led and motivated an efficient sales team, aligned to a commercially-sound business strategy. Strategically managed P&L and led business development and key business acquisition. This role involved the management of key external relationships with accounts and principals, as well as, continual competitor analysis to maintain and grow market share. In this role, I significantly increased the growth of Hurley’s revenue across Victoria and Tasmania and continually achieved set targets. I created and led an innovative, brand-aligned work space, which supported a dynamic sales team, and implemented internal sales planning initiatives for significant revenue growth.

Victorian and Tasmanian Sales and Marketing Agent

• 2012 - 2015

Strategically managed Electric’s sales, marketing and distribution activities, including the development and implementation of a new logo, new products, price structure, and new category introduction. Managed trade marketing across Victoria and Tasmania, and conducted weekly sales analysis and marketplace reporting. Strategically managed Electric’s sales, marketing and distribution activities, including the development and implementation of a new logo, new products, price structure, and new category introduction. Managed trade marketing across Victoria and Tasmania, and conducted weekly sales analysis and marketplace reporting.

Account Manager

• 2004 - 2005

Conducted quarterly range presentations across men’s apparel, accessories and snow apparel, and identified new distribution opportunities for the Billabong brand. Assisting in marketing and merchandising outcomes aligned to seasonal account plans, and interpreting sell through reports at a category and style level with a focus on GP, units and price points Conducted quarterly range presentations across men’s apparel, accessories and snow apparel, and identified new distribution opportunities for the Billabong brand. Assisting in marketing and merchandising outcomes aligned to seasonal account plans, and interpreting sell through reports at a category and style level with a focus on GP, units and price points

Account Manager

• 2004 - 2004

Managed seasonal range showings, analysed and reported on sell-thru data and reported on sales reviews, weekly. Conducted strategic product training, and assisted in marketing and merchandising outcomes aligned to seasonal account plans. Managed seasonal range showings, analysed and reported on sell-thru data and reported on sales reviews, weekly. Conducted strategic product training, and assisted in marketing and merchandising outcomes aligned to seasonal account plans.

Buyer/Store Manager

• 2000 - 2004

Senior Store Manager at the Flagship store, and product buyer for a six-store portfolio. Senior Store Manager at the Flagship store, and product buyer for a six-store portfolio.