Jonathan Ferrell, MBA

Vice President of Growth at Neato®
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Seattle Area
Languages
  • Spanish -

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Mike Dimich

Jonathan and I worked together in the PNW while he was Indirect Account Manager at VZW. Jonathan was great partner who excelled in coaching and mentoring the leadership who he worked with. He found meaningful ways to get everyone aligned and focused on the objectives at hand. I always appreciate the partnership Jonathan provided.

Alicia Brown

I had the opportunity to work for Jon off an on for almost four years. Jon played a very large role in developing my sales career. Jon is the definition of a leader. He's always got the big picture in mind and has best interest of his staff, clients, and organization at heart.

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Credentials

  • Amazon DSP (ADSP) certification
    Amazon
    Feb, 2022
    - Sep, 2024
  • Amazon Sponsored Ad Certification
    Amazon
    Feb, 2022
    - Sep, 2024
  • AWS Cloud Practitioner Certification
    Amazon Web Services
    Jan, 2018
    - Sep, 2024
  • AWS Solutions Architect - Associate
    Amazon Web Services
    Jan, 2018
    - Sep, 2024
  • AWS Accelerate
    Amazon Web Services
  • AWS Business Professional
    Amazon Web Services
  • AWS Essentials
    Amazon Web Services
  • AWS OBAM Training
    Amazon Web Services
  • AWS TCO and Cloud Economics
    Amazon Web Services
  • AWS Technical Professional
    Amazon Web Services

Experience

  • Neato®
    • United States
    • Retail
    • 1 - 100 Employee
    • Vice President of Growth
      • 2023 - Present

      Neato is an integrated, strategic e-commerce partner for retail brands. We collaborate with established businesses during critical growth phases to provide marketplace management, consolidated distribution, advisory, logistical consideration and content creation, towards quantifiable growth of direct-to-consumer endeavors. Neato is a top storefront on Amazon with a presence in 8 countries around the world. Using data and analytics we create a strategy and a roadmap to help brands achieve their maximum potential online. We focus deeply on findability through keyword and ad optimization, indexing, and ranking where we can deliver a brand actionable customer insights and patterns for omnichannel success. We then take a deeper dive into conversion with content creation, listing optimizations, and brand messaging to create better customer experiences which drive sales. Neato works as an extension of a brand to maximize growth and control of the channels we are partnering on. Partnerships should not be expenses on a balance sheet; they are parties working toward a common goal of having a profitable partnership on both sides. This is why we don’t charge a dime for any of our services. We buy and sell a brands products mitigating risk for brands who don’t have the proper infrastructure in place to sell online. Show less

  • Forbes Councils
    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Writer and Contributor
      • 2020 - Present

      Serve as an industry leader while publishing sales and leadership articles on Forbes.com. Serve as an industry leader while publishing sales and leadership articles on Forbes.com.

  • Skai
    • Business Consulting and Services
    • Head of Sales, Consumer Goods & Retail Media; North America and APAC
      • 2021 - 2023

      Skai™ is the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. Our enterprise SaaS platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels. Skai™ is the only full go-to-market engine that enables smarter decisions and better outcomes with actionable intelligence in making customer connections. Our enterprise SaaS platform includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels.

  • Ideoclick
    • Advertising Services
    • Sr. Vice President of Global Sales & Business Development
      • 2018 - 2021

      Own sales, sales ops and biz dev for the eCommerce managed services leader. Support hundreds of brands, manage $4 billion in annualized sales on Amazon and a $200 million marketing spend. Recruit, mentor and lead a team of sales directors, sales operations, biz dev and sales engineers; establish sales quotas and track commissions. Champion diverse hiring and networking efforts. Launch and oversee Amazon Vendor Central and Seller Central, compliance recovery services, Walmart eCommerce and managed services, and Target and Instacart digital advertising. Expand service offerings and direct vendor and partner relationships. Write business plans, develop targets and approve contracts. Manage the sales funnel lead and opportunity stages. Collaborate with marketing, product, tech and finance teams to develop reports. Develop SOPs. ■ Accelerated sales revenue ~600%, enabling the expansion of staff from 68 to 157, while growing client sales under management to $4 billion through net new client additions and service expansion within existing client cohort. ■ Grew exponential revenue despite increased competition and a global pandemic by conceptualizing the sales vision, aligning company efforts, championing a solution mindset and listening to customers; built service offerings, increased existing client sales and expanded partnerships ■ Implemented the first paid media and outsourcing of demand gen in company history after the former key lead source, trade shows, were shut down due to the pandemic ■ Signed eight new partner brokers to enable expansion of services into existing broker agreements; broker revenue now represents 33% of top-line revenue and 46% of new signed revenue ■ Shifted sales compensation to 50/50 from 90/10, placing urgency on winning deals, and implemented quarterly bonuses for the sales ops team to strengthen the sales revenue connection ■ Motivate a low 6.25% staff attrition via active listening, empowerment and inspiring commissions Show less

  • Amazon
    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Territory Sales Leader, Amazon Web Services (AWS) Commercial Sales
      • 2016 - 2019

      Managed a $81 million AWS product suite spend while supporting 30,000 business customers throughout cloud adoption, including identifying proofs-of-concept (POC) and navigating migrations and optimization. Evangelized the AWS portfolio to improve customer experiences. Prospected CXOs via data analysis and reporting; created dashboards.■ Recognized as the top performer for net-new customers, new workloads and optimizations; featured in three Windows on AWS internal sales videos for delivering 128% to plan on EC2 Windows and 208% to plan for RDS for SQL Server installations■ Spearheaded use of a partner playbook for territory teams to drive partner adoption rates; led all US territory teams with an 81% partner attach rate, significantly exceeding the 20% goal Show less

    • Sales Manager, Canada, Business Development, Amazon.com, Amazon.ca and Amazon.mx
      • 2014 - 2016

      Led a sales team of 21 account executives to grow third-party eCommerce sales for US, China, Canada and Mexico-based companies by supporting market expansion and improving customer experiences; garnered $63 million in new revenue, adding to $1.1 billion in annual seller revenue on the platform. Identified customer and seller friction points and created solutions to improve the Amazon Canada user experience, in collaboration with onboarding and engineering teams. Recruited, trained and managed the performance of the sales team. Delivered C-level presentations. Completed sales reporting and analysis for a sales team recruiting US mid-market sellers as well as enterprise and strategic customers.■ Recognized for leading the only team in North America to achieve key metrics for the first time in Canada while launching more sellers in 2015 than all 10 years prior combined■ Led projects to improve seller and shopper experiences, including sponsored products, Fulfillment by Amazon (FBA), Ship-by-Region (SBR), currency conversion and tax collection to reduce attrition risk 87% Show less

  • Verizon Wireless
    • United States
    • Retail
    • 1 - 100 Employee
    • Associate Director, B2B Government Sales Manager, SLED and Non-Profit
      • 2012 - 2014

      Accelerated B2B state, local and education (SLED) sales and led sales operations to improve EBITDA. Forecasted sales and managed financial, budget and sales reporting. Executed new-business acquisition strategies and collaborated with SLED leaders on technology, safety and security initiatives. Conducted territory analysis and planning. Hired and coached a team of 12. Mentored account executives while maximizing commissions and celebrating windfalls; set sales quotas and managed performance. Delivered new product and services training. Attended customer meetings to demo sales strategies and close deals.■ Transformed the team’s performance from worst to the district’s top-performing in the first four months; enjoyed 221% YoY growth, a 32% MoM growth average, while winning companywide Leader of the Year and Transition of the Year Awards■ Earned Presidents Cabinet recognition as a top 1% performer companywide■ Implemented a performance-based policy to reward account managers delivering on quota with the ability to work from any location four days per week■ Directed the team’s transition from smartphones to IoT, cloud services and private network Show less

    • District Manager / General Manager, Indirect Agent Distribution
      • 2010 - 2012

      Managed a $250 million portfolio of partnerships with 110 Verizon locations and 21 agents, including GoWireless, Car Toys, Best Buy and Diamond Wireless. Delivered a core vision for team performance, coaching and development. Drove agent profitability and maximized customer growth by developing a team of 119 staff, including nine Indirect Account Managers, to deliver world-class customer experiences.■ Earned President’s Club status and the President’s Fingerprint Award (only 2-time winner in company) for Outstanding Leadership; ranked best in the country for converged solutions orders and YOY growth while increasing internet sales of 4G LTE services and devices by 400%Promoted from Store Manager and Retail Assistant Manager roles. Won the Store Manager of the Year Award for three consecutive years and the Director’s Cup Award. Show less

    • District Manager / General Manager - Retail
      • 2004 - 2010

      o Designed and implemented the strategy for sales performance, operational execution, staffing, employee development and customer experience for 6 corporate locations representing $200 million portfolio; 142 employees reporting to meo Energized efforts towards LEAD program for the Pacific Northwest to develop most influential personnelo Performance: 41% YOY growth in gross activations. Led PNW in accessory revenue and data take rate. Moved district from #13 of 14 in PNW to #2 of 14 in just 3 months - Director's Cup Award Rankingo Store Manager of the Year Award from Dan Becker – 2006, 2007, 2008 Show less

Education

  • Harvard Business School
    Harvard Law School Executive Education, Executive Negotiation and Leadership Program
    2014 - 2014
  • Strayer University
    Master of Business Administration (MBA), Finance
    2014 - 2016
  • University of Washington
    Bachelor of Arts - BA, Business Management and Marketing

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