Experience

Mighty Good Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2018 - Present

  Combining award-winning years as a creative director with deep experience at designing social impact brand strategies as a managing director. Putting over 25 years of marketing experience to work in the social impact space. Committed to the power of simplicity and humanity in connecting organizations with their audiences, and clients with their best selves. Combining award-winning years as a creative director with deep experience at designing social impact brand strategies as a managing director. Putting over 25 years of marketing experience to work in the social impact space. Committed to the power of simplicity and humanity in connecting organizations with their audiences, and clients with their best selves.



GMMB

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• SVP, Managing Director – Creative and Brand Strategy

  • Jun 2001 - Dec 2017

  Built and led GMMB's brand practice group, overseeing strategy, design, and creative teams. As brand director and creative director, led strategic positioning, creative development, and worked directly with senior leaders from a wide range of client organizations. Developed brand and creative development processes, and adapted the best of consumer agency models for the cause marketing space. Built and led GMMB's brand practice group, overseeing strategy, design, and creative teams. As brand director and creative director, led strategic positioning, creative development, and worked directly with senior leaders from a wide range of client organizations. Developed brand and creative development processes, and adapted the best of consumer agency models for the cause marketing space.



DigitasLBi_US

• Senior Art Director

  • 2000 - Jun 2001

  Riding the dot-com bubble in the Bay Area - with all the thrills and pain associated with the experience. Developed advertising, promotional materials, video content and brand identities for print and digital. Clients included internet start-ups and the traditional companies scrambling to figure it all out. Riding the dot-com bubble in the Bay Area - with all the thrills and pain associated with the experience. Developed advertising, promotional materials, video content and brand identities for print and digital. Clients included internet start-ups and the traditional companies scrambling to figure it all out.



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • 1998 - 2000

  Working on the Lincoln Mercury brand, Brita, and a variety of other advertising projects. Built extensive experience directing large-scale photo shoots and design work for the luxury car category, in a wide range of locations.

• Senior Art Director

  • 1995 - Aug 1998

  Clients included Lincoln Mercury, The Detroit Tigers and Salvation Army. I spent half of every year out of the office, shooting and editing television spots, taking me all over the country. 3:30am call times, experimenting with early 3D graphics software, 48 hours straight on a sound stage, and playing a hand model were all part of the experience.



McCann Erickson

• Technology, Information and Internet

• Art Director

  • Jan 1993 - 1995

  How I got started in the business - working on the GMC account at a small division of McCann Erickson and getting inspiration from even the smallest creative opportunities. Great people. Great clients. Great mentors. How I got started in the business - working on the GMC account at a small division of McCann Erickson and getting inspiration from even the smallest creative opportunities. Great people. Great clients. Great mentors.