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Bio

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John Smith is a seasoned marketing professional with 14+ years of experience in product management, marketing strategy, and lead generation. He has managed global product communications, created comprehensive marketing strategies, and developed and implemented lead generation and nurture campaigns for various companies, including BNY Mellon, Valero Energy Corporation, Starbucks, Walgreens, Kellogg Company, and Duke Energy Corporation.

Experience

  • BNY Mellon
    • Waltham, MA
    • Marketing Manager
      • 2010 - Present
      • Waltham, MA

      Marketing lead for all global product announcements and new product launches • Manage email marketing for global product communications (via Marketo previously Silverpop) • Create and implement lead generation and nurture campaigns both online and in person • Event coordination and execution for ...

  • Valero Energy Corporation
    • Greater Boston Area
    • Marketing Manager
      • 2009 - 2010
      • Greater Boston Area

      Manage 3rd party relationships for the product line • Manage business unit kit and software products including new product introductions, customer experience, ISO9000 documentation and inventory management • Coordinate business unit web presence • Oversee the planning, creation and execution of i...

  • Starbucks
    • Chelmsford, MA
    • Marketing Manager
      • 2004 - 2009
      • Chelmsford, MA

      Established corporate communication policies and programs to create corporate and brand awareness • Constructed and implemented international corporate marketing communications programs including; advertising, web, multimedia marketing, SEM, and print collateral • Created and executed corporate a...

  • Walgreens
    • Los Angeles, CA
    • Marketing Manager
      • 2001 - 2004
      • Los Angeles, CA

      • Managed Wal-Mart wireless accessory products supply chain for 6 to 10 SKUs • Designed, developed and marketed leading ECO-aware wireless accessory product line ECOLIFE which is distributed by 15,000 national dealers and numerous major online e-tailers • Developed 5 retail wireless accessory bra...

  • Kellogg Company
    • Bangalore, India
    • Marketing Manager
      • 1998 - 2001
      • Bangalore, India

      Managed 3rd party network with over 65 corporate relationships • Tracked key opportunities to ensure divisional focus on a drive to revenue closure • Coordinated and collaborated in the creation and execution of sales and field engineer training • Collaborated in the creation of marketing and cus...

    • Marketing Manager
      • 1996 - 1998
      • India

      • Grew new service revenue to $100M as part of team. • Responsible for product launch, sales training, product management and advertising management for core services. • Created an original services bundle for small-to-medium business needs: voice, internet and long-distance. Value proposition wa...

Education

  • Rivier College
  • University of Kerala

Suggested Services

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Industry Focus. “Marketing and Advertising”

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