John Rieselman
Managing Partner at BOLDSITE Media- Claim this Profile
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Bio
Experience
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BOLDSITE Media
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United States
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Advertising Services
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1 - 100 Employee
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Managing Partner
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Jun 2020 - Present
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Wise Owl Media
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Advertising Services
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Chief Creator
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Jan 2018 - Jun 2020
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Vice President Outdoor Media Group of Companies
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May 2016 - Jan 2018
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Media Director
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Oct 2010 - May 2016
Manage the Los Angeles office office of OMG working in tandem with our media partners at OMD. Help develop strategic, cross platform OOH campaigns for clients across many sectors of business while working to maximize each clients ROI. By taking an integregated approach to OOH media, we incorporate both traditional and non-traditional formats to each campaign. We leverage the advancements in technology to create campaigns that exceed "earned" media far beyond paid media. Manage the Los Angeles office office of OMG working in tandem with our media partners at OMD. Help develop strategic, cross platform OOH campaigns for clients across many sectors of business while working to maximize each clients ROI. By taking an integregated approach to OOH media, we incorporate both traditional and non-traditional formats to each campaign. We leverage the advancements in technology to create campaigns that exceed "earned" media far beyond paid media.
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Associate Media Director
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Mar 2009 - Oct 2010
Working with clients such as CBS, CW, Hilton Hotels, Nissan / Infiniti, Wells Fargo, Visa and Focus Features Films I’ve been able increase the usage of OOH by developing award winning campaigns focusing on each client’s success metric. Manage and mentor a team of six (6) and work across all clients to assure a quality OOH campaign each time. In total our group manages upward of $100MM in billings annually. Working with clients such as CBS, CW, Hilton Hotels, Nissan / Infiniti, Wells Fargo, Visa and Focus Features Films I’ve been able increase the usage of OOH by developing award winning campaigns focusing on each client’s success metric. Manage and mentor a team of six (6) and work across all clients to assure a quality OOH campaign each time. In total our group manages upward of $100MM in billings annually.
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CPX Interactive
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Spain
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Advertising Services
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Director of Sales - West Coast
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Aug 2008 - Mar 2009
Tasked with introducing the CPX Interactive Ad Network to West Coast Brand Advertisers by developing relationships with agency partners and clients direct. Responsible for selling national campaigns across multiple verticals and did so with a great deal of success. Responsible for the overall growth of the west coast office, along with developing custom network programs that proved successful and exceed all client expectations Tasked with introducing the CPX Interactive Ad Network to West Coast Brand Advertisers by developing relationships with agency partners and clients direct. Responsible for selling national campaigns across multiple verticals and did so with a great deal of success. Responsible for the overall growth of the west coast office, along with developing custom network programs that proved successful and exceed all client expectations
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Associate Media Director
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Nov 2006 - Aug 2008
Worked with clients across the entertainment, retail, tourism and financial categories to develop cross platform campaigns that exceed client expectations. Responsible for educating the agency strategy teams in regards to new formats and industry trends. Worked with the individual strategy teams to develop campaigns that reached the core audience each time effectively, and efficiently. Managed several OOH professionals to assure each campaign was executed flawlessly. Worked with clients across the entertainment, retail, tourism and financial categories to develop cross platform campaigns that exceed client expectations. Responsible for educating the agency strategy teams in regards to new formats and industry trends. Worked with the individual strategy teams to develop campaigns that reached the core audience each time effectively, and efficiently. Managed several OOH professionals to assure each campaign was executed flawlessly.
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Outdoor Services
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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2001 - 2006
Having worked in both Chicago and San Francisco, I supervised business across multiple categories, including; automotive, technology, quick serve restaurant and travel. I was responsible for developing the relationships with multiple top level agencies within the IPG portfolio, and for managing both the OOH spend along with multiple staff members. Having worked in both Chicago and San Francisco, I supervised business across multiple categories, including; automotive, technology, quick serve restaurant and travel. I was responsible for developing the relationships with multiple top level agencies within the IPG portfolio, and for managing both the OOH spend along with multiple staff members.
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Education
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Columbia College Chicago
BA, Marketing / Advertising