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John Rehfeld profile image

John Rehfeld

adjunct professor of marketing at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">University of San Diego</span>
Intro Book
Seasoned executive with expertise in strategy, marketing, and entrepreneurship.
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Location
Rancho Santa Fe, California, United S...
Skills
  • Strategy
  • Strategic Partnerships
  • Marketing
  • Product Development
  • Start Ups
  • Show all
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Bio

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John Rehfeld is a seasoned executive with extensive experience in strategy, marketing, and entrepreneurship. He has held various leadership positions, including Adjunct Professor of Marketing at the University of San Diego and Pepperdine, and Chairman of Compensation and Audit Committee at Local Corporation. Rehfeld has also been a Board Member at several companies, including Enkeboll Design, Overtone, ADC, Forum for Corporate Directors, Primal Solutions, and SPRUCE TECHNOLOGIES, INC. He has a strong educational background, holding a Master's degree in Business Administration from Harvard University and a Bachelor's degree in Chemical Engineering from the University of Minnesota. Rehfeld is proficient in multiple languages, including English. He has a proven track record of success in product development, strategic partnerships, and business strategy. Rehfeld has been based in Rancho Santa Fe, California, for most of his career. His skills include Strategic Planning, Marketing, Product Development, Start Ups, Leadership, Management, Competitive Analysis, and Entrepreneurship.

Credentials

  • professional engineer, state of Massachusets 1969
    state of massachucets

Experience

  • University of San Diego
    • adjunct professor of marketing
      • 2009 - Present

      I teach marketing and strategy in the MSEL program.

  • Pepperdine
    • adjunct professor of marketing
      • 1988 - Present

      I teach in the EMBA program, mostly in Silicon Valley

  • Local Corporation
    • Irvine, CA
    • chair of Compensation and Audi committee
      • 2004 - Feb 2016
      • Irvine, CA
  • VU1
    • NYC
    • board of director
      • Oct 2011 - Feb 2015
      • NYC
  • Lantronix
    • chairman of comp committee
      • May 2010 - Nov 2012
  • built a home together
    • Del Mar, CA
    • crazy owner
      • 2011 - 2012
      • Del Mar, CA
  • Enkeboll Design
    • member of the Board of Directors
      • 2007 - Dec 2011
  • Overtone
    • member of the board of directors
      • May 2001 - 2011
  • ADC
    • chairman of comp committee
      • 2004 - 2010
  • Forum for Corporate Directors
    • Chairman Emeritus
      • 2003 - 2009
  • Primal Solutions
    • Board of Director
      • 2003 - 2009
  • SPRUCE TECHNOLOGIES, INC
    • Chairman and co-CEO
      • Jan 2001 - Jan 2002

      Silicon Valley based company targeting its applications to DVD authoring and content. Recruited to downsize and sell company. Sold to Apple Corporation for cash. All the preferred and common shareholder groups were satisfied.

  • PROSHOT GOLF, INC
    • Chairman and CEO
      • Jan 1997 - Jan 2001

      A private company providing GPS distance measuring computers on golf carts and superintendent vehicles to help golf courses increase sales and profits. Hired to bring the company out of insolvency. Increased the number of installed courses from 35 in 1997 to 200 in 2000. Sold the company to I...

  • PROXIMA CORPORATION
    • President and CEO
      • Jan 1996 - Jan 1997

      A $150M public multimedia projector company that had been losing market share due to no new product releases over 12 months. Shifted to a strategic product development relationship with Japanese vendors, and assisted sale of company to ASK-Norway. The industry needed a roll up strategy.

  • ETAK, INC. (Subsidiary of News Corp)
    • President and CEO
      • Jan 1993 - Jan 1996

      A digital map software and content company developing consumer market with multimedia car navigation systems and Internet location services. Assisted in sale of the company to Sony.

  • SEIKO INSTRUMENTS AMERICA, INC
    • President and COO
      • Jan 1993 - Jan 1995

      $200M all non-watch business in North America. Grew sales from $89M to $200M in North America. I remained on the US board of directors as an independent board member for an additional 10 years after I left the COO position.

  • Toshiba Computer Business
    • VP & GM of the lap top business
      • 1981 - 1989

      I helped created the laptop computer business, While there I was named one of the top 25 computer executives in the US by CRN magazine

  • International Data Corp
    • Also held positions as VP
      • May 1970 - Jul 1981
  • IBM
    • and systems engineer
      • Jun 1962 - Sep 1965

Education

  • 1965 - 1967
    Harvard University
  • 1958 - 1962
    University of Minnesota

Suggested Services

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Industry Focus. “Management Consulting”

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