Experience

Albert Waeschle

• Wholesale Import and Export
• 1 - 100 Employee

• Group Marketing Manager

  • Mar 2011 - Present

  Poole • Targeting General Practitioner, NHS, Private Health and Veterinary markets • Integrating digital and direct marketing programs to deliver return on investment targets • Constructing information architecture and undertaking content upload for OPTICLAR website • Currently building end user transactional website targeting the mobility and home care sectors • Producing monthly reporting to measure and monitor key performance indicators • Creating and developing proprietary… Show more • Targeting General Practitioner, NHS, Private Health and Veterinary markets • Integrating digital and direct marketing programs to deliver return on investment targets • Constructing information architecture and undertaking content upload for OPTICLAR website • Currently building end user transactional website targeting the mobility and home care sectors • Producing monthly reporting to measure and monitor key performance indicators • Creating and developing proprietary brands from concept stage to launch • Registering trade and community marks for the UK and Europe • Responsible for complete tendering process for NHS Supply Chain Framework Agreements • Produce marketing collateral for promotion through Field Sales Team and Distributor Network • Working with 3rd party digital and communication agencies to ensure consistent brand values • Organizing exhibition and trade show attendance, PR, email and mail campaigns Show less



Eureka - The First Aid & Safety People

• United Kingdom
• Retail

• Group Marketing Manager

  • Jan 2010 - Dec 2010

  Poole • Responsible for £1.2million marketing budget integrating campaign management • Managed catalogue production and circulation analysis for niche publications • Formulated annual contact strategy for customer retention, acquisition and reactivation targets • Forecasted results of campaign/ marketing activities based on spend and segment performance • Reviewed weekly and monthly offline and online campaign analysis • Designed segmentation models around recency, frequency and… Show more • Responsible for £1.2million marketing budget integrating campaign management • Managed catalogue production and circulation analysis for niche publications • Formulated annual contact strategy for customer retention, acquisition and reactivation targets • Forecasted results of campaign/ marketing activities based on spend and segment performance • Reviewed weekly and monthly offline and online campaign analysis • Designed segmentation models around recency, frequency and monetary scoring system • Created customer lifetime value models based on propensity to buy criteria • Created and implemented the annual circulation and segmentation plans budget • Produced A/B split test program to refine mail pieces, product offers and content • Managed £1.2million budget for printed marketing materials • Liaised with creative agencies to develop briefs and ensure production of marketing materials • Coordinated with data list agencies to build and cleanse customer/ prospect database • Constructed advertising program utilizing PR agencies, press inserts and industry directories Show less



Barclays

• India
• Outsourcing/Offshoring
• 1 - 100 Employee

• Business Analyst

  • Apr 2007 - Dec 2009

  Poole • Managed and motivated operational teams across multiple department functions • Produced monthly KPI reports for distribution to Global Business Partners • Coordinated user acceptance testing for offshore IT systems for access and connectivity • Constructed training plans for offshore colleagues in preparation for relocating department to India • Created personal development plans for team reports