Experience

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  Poindexter Papers

  • Publisher

    • Jun 2018 - Present
• 

  Linux Journal

  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Publisher - GeekGuides

    • May 2014 - Jan 2018

    Conceived and developed the GeekGuide eBook imprint to extend the long-form journalism Linux Journal is famous for into the eBook/content marketing realm. GeekGuides have been enormously successful as both esteemed editorial products and fabulous content marketing vehicles generating leads at incredible CPLs. Currently, with my team, I handle every guide from topic conception to lead fulfillment and have done successful GeekGuides for IBM, SUSE, Puppet, Symantec, Help Systems, Intel and many others.

  • Associate Publisher

    • Jan 2013 - Jan 2018

    Truly enjoying redefining, reshaping & selling an incredible digital property with TONS of ways to help any company looking to reach the heart of the Enterprise IT market reach their marketing & sales goals. Whether you're seeking awareness, leads, thought leadership...whatever you're trying to achieve Linux Journal can help. Our newly launched GeekGuides are incredible content marketing programs that give sponsors top-tier third party content and incredible leads.

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  INFUSEmedia

  • Greater Boston Area

  • Account Director

    • Apr 2017 - Dec 2017
    • Greater Boston Area

    Not just another Lead Gen company, InfuseMedia's data-driven approach combined with its nearly 38 million readers uses your content, or ours, to generate 100% qualified leads from just about any title or vertical market you need. We can also deliver intent-based or account based leads, driv...

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  BGA/Point B Partners

  • President

    • Oct 2010 - Dec 2012

    Advertising, guerrilla marketing, contract sales, social media marketing...serious marketing & sales for companies serious about results.

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  TMC

  • Director of Business Development

    • Sep 2009 - Oct 2010

    Digital ad sales, including digital display, lead gen & content marketing, for a start-up propertyin an established organization. Landed IBM, CA, HP and other major accounts along with numerous smaller ones.

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  RealTime Publishers

  • Assoc. Publisher

    • Apr 2007 - Aug 2009

    At this incredibly innovative company, I managed sales efforts for lead generating contet marketing programs in the eastern half of the US. Brought in most major bellweather accounts and gave a competitive advantage to many smaller ones too.

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  Mama's Earth: The Environmental General Store

  • The Amazing Berkshires

  • Partner/COO

    • Sep 1998 - Sep 2006
    • The Amazing Berkshires

    I was a pertner in what started out as a 2-man band pursuing the American Dream: owning and growing one's own business. Grew this dynamic company selling environmentally responsible non-food products from 0 to $450,000 in sales to individual consumers via catalog & internet. Conceived a...

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  Ziff Davis/IDG/etc.

  • Ad Sales

    • 1983 - 1998

    Very successful, ever-progressing career in advertising sales at the major high tech publishing companies. Always a market share leader and top revenue producer in the most competitive market in the world. Ziff trained from the start, and still utilize "the structure" every day. Prog...

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  Cahners Publishing

  • Advertising Sales

    • 1985 - 1987
• 

  Avant Garde Media

  • Ad Sales

    • 1981 - 1983