Experience

Iowa Wild

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Marketing, Community Programs and Events

  • Aug 2021 - Present

  o Surpassed season sales goals by 173.79% during the 2021-22 season with the Iowa Wildo Lead a staff responsible for all marketing efforts within the organization including but not limited to advertising, events, promotional planning, creative services, game presentation, social media, and community relations o Aid in the development and distribution of email campaigns within Oracle Eloqua system in coordination with all departments to Wild Weekly listso Generate media plans for TV, radio, print, digital, outdoor and grassroots campaigns, while managing fulfillment including traffic, script writing, production, etc.o Manage the organization’s relationship with Trilix, a marketing consultation firm in Des Moineso Supervise relationships with 10+ media partners, handling all trade/cash spendso Contribute to the team website by creating various web pages and overseeing backend updateso Hire and manage 15+ part time staff who assist in the execution of our game day experienceo Construct and fulfill all charitable auctions and fundraisers put on by the organization including jersey auctions, memorabilia auctions and other special event fundraiserso Strategize with the VP of Business Operations to build and plan goals for each game, community initiative, program, and evento Work closely with the corporate partnership team to fulfill contracted corporate activationo Craft and execute seasonal promotional schedule including giveaways, theme nights, daily specials, pregame concert bookings, etc.o Support the monitoring of various budgets within the organizationo Facilitate all player activation in the community, for social media/video requests and sponsor obligations including those by 2021-22 AHL Person of the Year Dakota Mermis



San Jose Barracuda

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing and Community Relations Manager

  • Jul 2018 - Aug 2020

  o Maintain fiscal responsibility for the team marketing and community relations budget and corresponding revenue revenue streamo Oversee Barracuda community activation, including educational and fan engagement programming, and player and mascot appearances o Manage team content calendar and social media accounts, leading to significant follow increases on Instagram (1,097%), Twitter (182%), YouTube (77%) and Facebook (15%) o Team contact for all internal marketing assets, copywriting and creative projectso Implement team specialty jersey promotions and auctions which have raised a total of $363K; resulting in a net $163K in donations to local nonprofit organizationso Build and implement the season promotion schedule, consisting of 6-8 full arena giveaways per seasono Partner with team legal counsel to construct and execute unique sweepstakes contestso Partner with CRM Manager on marketing updates, calendar requests and emails to our database which has increased by 26% since the inaugural seasono Launched the creation of gameday and online video content; producing 57 assets in first season of launcho Direct and produce the “Barracuda Pregame Show” at home games to be viewed through team social media accountso Aid in the production and programming of “Cuda Confidential,” a weekly team podcasto Partner with the PR department to facilitate post-game media requests and publication of team-related press releaseso Recognized by the AHL following the 18-19 season for Highest Group Sales Growth for the Western Conference (15.6%)o In 18-19 season, set franchise records for tickets sold to a game, tickets sold in a season and total attendance

• Marketing and Community Relations Coordinator

  • Aug 2017 - Jul 2018

  o Gained full control of Barracuda marketing and community relations responsibilitieso Managed a full-time Marketing and Community Relations Assistanto Partnered with the San Jose Sharks Dir. of Marketing on the construction and execution of the season promotional schedule, sweepstakes and other marketing initiativeso Set franchise records for individual tickets sold for a game, highest individual ticket revenue for a single game and highest attended gameo Achieved 111% growth in paid Cuda Kids Club memberships and 25% growth in Barracuda Math Class participation

• Fan Development Coordinator

  • Jun 2015 - Aug 2017

  o Created and launched community programming including Barracuda Math Class, Hockey 101, ‘Cuda Kids Club and Gifts & Goalso Managed an average of 100 mascot appearances per seasono Facilitated 35-40 player appearances per season including those fulfilled by 2015-16 AHL Man of the Year, Ryan Carpentero Donated $157K worth of in-kind and monetary donations to local nonprofits and organizationso Interviewed, hired and managed 20 part-time staff members for the Barracuda Street Teamo Organized 6-7 “Specialty Jersey Nights” per season, which generated $98k for local non-profit organizations



Worcester Sharks

• United States
• Spectator Sports
• 1 - 100 Employee

• Community Development Coordinator

  • Nov 2013 - May 2015

  o Coordinate all Worcester Sharks community appearances (Mascot/Player Appearances, Reading is Cool program, Finz Fit Kidz program)o Assist with Sharks Charities by managing team memorabilia and donations o Maintain the Worcester Sharks Community page on sharksahl.como Aid in the marketing of the organization throughout the Greater Central MA communityo Execute corporate fulfillment o Support sales by selling tickets to youth hockey and school groups o Manage ice level on game day (Credentialing of media, scouts, VIPs, etc...,on ice activity, pre and post game activity)o Revamped the Sharks "Reading is Cool" program which included the construction of a new activity book leading to appearances in front of over 11,000 students at over 40 schoolso Contributed to the building and delivering of playhouses for veterans and their families in conjunction with Habitat for Humanityo Oversight of interns and part time staff in the Community Department

• Sharks Crew

  • Oct 2013 - Nov 2013

  o Execute sponsor promotions on and off the iceo Distribute promotional items to fanso Promote a positive fan experience/interact with and entertain fanso Some ice maintenance

• Game Day/Community Relations Liaison

  • Jan 2013 - Nov 2013

  o Assist the Senior Director of Business & Community Development and the Corporate Partnership Coordinator on game days.o Assist the Community Development Coordinator at community events throughout Central Massachusettso Connect with fans at all home games and make sure they have the best experience possibleo Act as team mascot at community events



DICK'S Sporting Goods

• United States
• Retail
• 700 & Above Employee

• Team Sports Associate

  • Jun 2013 - Nov 2013

  o Assisting customers with everything within the departmento Organizing and displaying merchandise to company standardso Cash register ringingo Cash handlingo Fulfill the company defined customer experience by being a friendly, available, customer focused, excited team membero Consistently promoting company programs including warranty sales, scorecard and private label credit cards. o Assisting customers with everything within the departmento Organizing and displaying merchandise to company standardso Cash register ringingo Cash handlingo Fulfill the company defined customer experience by being a friendly, available, customer focused, excited team membero Consistently promoting company programs including warranty sales, scorecard and private label credit cards.



Boston Sports Then & Now

• Writer

  • Dec 2012 - Aug 2013

  o Write weekly blog posts about the Boston sports world covering many topics, both past and present. o http://boston.sportsthenandnow.com/ o Write weekly blog posts about the Boston sports world covering many topics, both past and present. o http://boston.sportsthenandnow.com/



Saga Communications

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Rock 102/Lazer 99.3 Street Team

  • Oct 2012 - Apr 2013

  o Assist with station special events and sales appearances in the Greater Springfield Areao Execution of community service programs at various venueso Manage on-site set-up of station materials at all eventso Interact with listeners and clients in a positive and professional manner o Assist with station special events and sales appearances in the Greater Springfield Areao Execution of community service programs at various venueso Manage on-site set-up of station materials at all eventso Interact with listeners and clients in a positive and professional manner



University of Massachusetts Amherst

• United States
• Higher Education
• 700 & Above Employee

• Intramural Official

  • Sep 2010 - Apr 2013

  o Officiate sporting eventso Promote sportsmanship, fun and fair play o Officiate sporting eventso Promote sportsmanship, fun and fair play



Worcester Telegram & Gazette

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Sports Intern

  • May 2012 - Aug 2012

  o Answered telephone calls from area coacheso Collected scores and statistics from multiple athletic events in Central MAo Wrote three published articles for print and on-line news o Answered telephone calls from area coacheso Collected scores and statistics from multiple athletic events in Central MAo Wrote three published articles for print and on-line news



Worcester Tornadoes

• United States
• Spectator Sports
• 1 - 100 Employee

• Front Office Intern

  • Sep 2008 - May 2009

  o First high school student to be accepted as an interno Distributed promotional items at the ballpark on game dayso Filed current and past donation letters into the sales database o First high school student to be accepted as an interno Distributed promotional items at the ballpark on game dayso Filed current and past donation letters into the sales database