Joel Petersen
Senior Vice President - Operations at T!LT (The TiLT Group)- Claim this Profile
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Bio
Credentials
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Google Ads Certification
Google Digital Academy (Skillshop)Apr, 2021- Sep, 2024
Experience
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T!LT (The TiLT Group)
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United States
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Advertising Services
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1 - 100 Employee
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Senior Vice President - Operations
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Dec 2021 - Present
- Collaborates closely with Finance, Account, & Project Management teams in tracking and managing reporting of client projects and deliverables, financial reporting, budget management, and project health - Oversees the implementation, rollout, and management of resource management tracking tools and ensures data is accurate and up-to-date - Improves Resource and Client Management processes - Utilizes tools to improve enterprise-wide collaboration capabilities - Projects staffing needs through proactive planning and scheduling - Secures agency teams for client projects and setup timekeeping - Oversees company-wide resourcing for all projects. - Guides project delivery, efficiencies, and communications - Maintain and expand a robust database of freelance, external resources and strategic partners - Collaborates and develops Production Playbook to ensure standard procedures and best practices across the organization - Develops scopes of work, with a specific focus on resource identification and budget development - Institute, manage and track customer satisfaction, internal staff and external resource evaluations to create analytics that will help overall organizational performance - Drives excellence across the organization Show less
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Yamaha
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Italy
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Director, Agency Operations
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Sep 2019 - Dec 2021
- Led the production, media, project management, accounts teams and external resources toward the completion of a high volume of creative marketing projects while aligning with established strategic goals - Drove innovation and optimization through the development of efficient working methodologies and tools to improve communication, collaboration, processes, and asset management - Established KPIs and developed the toolset to track and evaluate progress across 300+ active projects - Partnered directly and aligned with cross-functional leadership (brand, marketing, sales, product teams, etc.) Show less
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Flux Branding
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United States
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Advertising Services
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1 - 100 Employee
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General Manager
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Jan 2018 - Sep 2019
- Managed creative operations to ensure production efficiency, quality, service, and cost-effective use of resources, which yielded a 45% increase in revenue and 15% increase in profit within my first year - Built a company culture of continuous improvement and purpose - Created clarity and alignment on all projects and ensured budgets, timelines, and goals were met - Vetted, hired, and on-boarded new staff/contractors and coached/corrected performance as needed - Established a scalable production infrastructure through policies, style-guides, templates, libraries, etc. - Implemented and championed a new end-to-end project management system Show less
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The Berrics
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Internet Publishing
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1 - 100 Employee
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General Manager
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Nov 2010 - Oct 2016
- Pioneered and managed creative operations for multiple lines of business and marketing (website, social media, magazine, eCommerce, etc.) with P&L accountability - Crafted quarterly improvement plans using KPI data and forecast vs. actual budgets/models - Increased profit margin 200% and saved $500k+ in one year using LEAN management techniques - Developed the company’s operational foundation to grow from 10 full-time employees to nearly 50 - Hired and on-boarded staff and held direct relationships with creative contractors around the globe - Implemented project management, bookkeeping, IT, and productivity tools to support clarity and growth - Personally directed an annual live webcast event for 1M+ viewers Show less
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The Faint
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India
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Writing and Editing
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Principal and Manager
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1998 - 2010
- Developed a substantial global audience by directly managing the recording, branding, art, production, promotions, and marketing campaigns for this recording and touring band - Planned and executed global touring activities including travel, merchandising, and marketing strategies - Directed communications between labels, agents, managers, the press, and vendors - Developed a substantial global audience by directly managing the recording, branding, art, production, promotions, and marketing campaigns for this recording and touring band - Planned and executed global touring activities including travel, merchandising, and marketing strategies - Directed communications between labels, agents, managers, the press, and vendors
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Education
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University of Nebraska-Lincoln
Bachelor's degree, Advertising
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