Joel Kinney
Product Designer at DaySmart Appointments- Claim this Profile
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Topline Score
Bio
Dan Fisk
I would highly recommend Joel for any professional web design projects. He has a keen eye for detail. He worked patiently with our off-shore web developer and delivered a professional and current design that my business partner and I are really happy with. Thanks Joel!
Anati Zubia
How many experiences have you had with a creative director that not only understood how to visually connect and tell the right story with your ideal customer profile but also measured their success by how the work directly impacted revenue growth? --- Well, meet Joel. Joel has all the facets of what you'd expect in a creative marketing leader - resilience, focus, imagination, experience, and an impressive portfolio. However, his greatest asset is his ability to connect results and challenge everything for optimization into each creative project he oversaw. For example, I had the pleasure of launching a new website with Joel at the helm of the creative strategy. Not only were the designs crafted by A/B testing he had collaborated on with our Web Marketing Manager, but his launch designs incorporated future test cases with goals outlined for increasing time on page, lowering bounce rates, and improving conversion rates. "Design and done," isn't something that you come to expect from Joel. He's always there to push the boundaries of what success looks like from the creative direction and improve the team's overall results. Apart from being a rare gem in the creative world, Joel has a heart of pure gold. He's an incredible mentor and always made time to encourage or coach his fellow team members - including leadership. I recommend Joel as a creative leader in any organization who needs a fresh perspective to challenge the status quo and to push higher results from their marketing.
Dan Fisk
I would highly recommend Joel for any professional web design projects. He has a keen eye for detail. He worked patiently with our off-shore web developer and delivered a professional and current design that my business partner and I are really happy with. Thanks Joel!
Anati Zubia
How many experiences have you had with a creative director that not only understood how to visually connect and tell the right story with your ideal customer profile but also measured their success by how the work directly impacted revenue growth? --- Well, meet Joel. Joel has all the facets of what you'd expect in a creative marketing leader - resilience, focus, imagination, experience, and an impressive portfolio. However, his greatest asset is his ability to connect results and challenge everything for optimization into each creative project he oversaw. For example, I had the pleasure of launching a new website with Joel at the helm of the creative strategy. Not only were the designs crafted by A/B testing he had collaborated on with our Web Marketing Manager, but his launch designs incorporated future test cases with goals outlined for increasing time on page, lowering bounce rates, and improving conversion rates. "Design and done," isn't something that you come to expect from Joel. He's always there to push the boundaries of what success looks like from the creative direction and improve the team's overall results. Apart from being a rare gem in the creative world, Joel has a heart of pure gold. He's an incredible mentor and always made time to encourage or coach his fellow team members - including leadership. I recommend Joel as a creative leader in any organization who needs a fresh perspective to challenge the status quo and to push higher results from their marketing.
Dan Fisk
I would highly recommend Joel for any professional web design projects. He has a keen eye for detail. He worked patiently with our off-shore web developer and delivered a professional and current design that my business partner and I are really happy with. Thanks Joel!
Anati Zubia
How many experiences have you had with a creative director that not only understood how to visually connect and tell the right story with your ideal customer profile but also measured their success by how the work directly impacted revenue growth? --- Well, meet Joel. Joel has all the facets of what you'd expect in a creative marketing leader - resilience, focus, imagination, experience, and an impressive portfolio. However, his greatest asset is his ability to connect results and challenge everything for optimization into each creative project he oversaw. For example, I had the pleasure of launching a new website with Joel at the helm of the creative strategy. Not only were the designs crafted by A/B testing he had collaborated on with our Web Marketing Manager, but his launch designs incorporated future test cases with goals outlined for increasing time on page, lowering bounce rates, and improving conversion rates. "Design and done," isn't something that you come to expect from Joel. He's always there to push the boundaries of what success looks like from the creative direction and improve the team's overall results. Apart from being a rare gem in the creative world, Joel has a heart of pure gold. He's an incredible mentor and always made time to encourage or coach his fellow team members - including leadership. I recommend Joel as a creative leader in any organization who needs a fresh perspective to challenge the status quo and to push higher results from their marketing.
Dan Fisk
I would highly recommend Joel for any professional web design projects. He has a keen eye for detail. He worked patiently with our off-shore web developer and delivered a professional and current design that my business partner and I are really happy with. Thanks Joel!
Anati Zubia
How many experiences have you had with a creative director that not only understood how to visually connect and tell the right story with your ideal customer profile but also measured their success by how the work directly impacted revenue growth? --- Well, meet Joel. Joel has all the facets of what you'd expect in a creative marketing leader - resilience, focus, imagination, experience, and an impressive portfolio. However, his greatest asset is his ability to connect results and challenge everything for optimization into each creative project he oversaw. For example, I had the pleasure of launching a new website with Joel at the helm of the creative strategy. Not only were the designs crafted by A/B testing he had collaborated on with our Web Marketing Manager, but his launch designs incorporated future test cases with goals outlined for increasing time on page, lowering bounce rates, and improving conversion rates. "Design and done," isn't something that you come to expect from Joel. He's always there to push the boundaries of what success looks like from the creative direction and improve the team's overall results. Apart from being a rare gem in the creative world, Joel has a heart of pure gold. He's an incredible mentor and always made time to encourage or coach his fellow team members - including leadership. I recommend Joel as a creative leader in any organization who needs a fresh perspective to challenge the status quo and to push higher results from their marketing.
Credentials
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Product Analytics Certification
Pendo.ioMar, 2023- Sep, 2024 -
Product-led Certification
Pendo.ioSep, 2022- Sep, 2024 -
Interaction Design: Flow
LinkedInFeb, 2021- Sep, 2024 -
Magazine Design Start to Finish: The Inside Pages
LinkedInDec, 2020- Sep, 2024 -
Learning Graphic Design: Presentations
LinkedInOct, 2020- Sep, 2024 -
Interaction Design: Interface
LinkedInJun, 2020- Sep, 2024 -
Persuasive UX: Ethics of Persuasive Design
LinkedInApr, 2020- Sep, 2024 -
Sketch: Working with Developers
LinkedInFeb, 2019- Sep, 2024
Experience
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DaySmart Appointments
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United States
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Software Development
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1 - 100 Employee
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Product Designer
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Mar 2018 - Present
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Sr. Visual Designer
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Jan 2013 - Mar 2018
I'm responsible for owning the creation and maintenance of both our marketing assets and content created to support demand generation, the product and other marketing goals. - Translate marketing objectives into clear creative strategies. - Ensure visual communication and brand standards are met.- Manage contractors and vendors- Scope and create templates for our marketing team to be more efficient in their posting on social media, the blog, email and other channels.- Provide QA on pieces done by external resources (typically contractors or agencies) to ensure they meet our design standards and brand.
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Freelance Graphic Designer
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Jan 2007 - Present
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Draftster.com
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1 - 100 Employee
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Creative Director
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Jan 2013 - Jan 2016
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Sr. Graphic Designer
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Sep 2011 - Dec 2012
ClearCall Solutions is a Top 5 VAR (value-added reseller) for ADT Home Security and Dish Network. - Direct report to Head of Creative Marketing. - Developed content for national television, radio, and print direct-response marketing campaigns - Created digital lead generation campaigns ClearCall Solutions is a Top 5 VAR (value-added reseller) for ADT Home Security and Dish Network. - Direct report to Head of Creative Marketing. - Developed content for national television, radio, and print direct-response marketing campaigns - Created digital lead generation campaigns
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