Experience

Fluid Ads

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2022 - Present

  I'm thrilled to be working with the awesome team at Fluid Ads. The platform that allows you to build and target your digital display campaigns, in a way you'd only dream was possible! Create intelligent, data driven, brand focused advertising, in one easy-to-use platform. #dynamicads #contextualads #geotargeting #geofencing I'm thrilled to be working with the awesome team at Fluid Ads. The platform that allows you to build and target your digital display campaigns, in a way you'd only dream was possible! Create intelligent, data driven, brand focused advertising, in one easy-to-use platform. #dynamicads #contextualads #geotargeting #geofencing


SCOTGATE ASSOCIATES LIMITED
• United Kingdom
• Retail Office Equipment
• Company Director

  • Jul 2019 - Present


Bauer Media Group – UK

• United Kingdom
• Media Production
• 100 - 200 Employee

• Digital Project Manager

  • Jul 2021 - Aug 2022

  A consumer product transformation project, to secure greater value from direct customers. Building dynamic content apps and websites, integrating new technology to orchestrate digital experiences, online payment and rewards.

• Interim Marketing Director - mustard.co.uk

  • Oct 2019 - Aug 2021



vast:visibility

• Romania
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Consultant

  • Nov 2019 - Sep 2021

  Developing the marketing strategy where customer equals commercial, I have leveraged brand building and performance marketing to deliver bottom line growth. I bring both scientific principles and creativity to the marketing function to engage audiences and deliver business results. Developing the marketing strategy where customer equals commercial, I have leveraged brand building and performance marketing to deliver bottom line growth. I bring both scientific principles and creativity to the marketing function to engage audiences and deliver business results.



VozLab

• United Kingdom
• Software Development

• Product Consultant - Voice Skills

  • Jan 2020 - Jul 2020

  Working with a start-up, this project focused on developing new and engaging ways to use smart speakers. We developed Alexa skills and games, alongside the Amazon team, for big brands to leverage the voice economy. Working with a start-up, this project focused on developing new and engaging ways to use smart speakers. We developed Alexa skills and games, alongside the Amazon team, for big brands to leverage the voice economy.



Bauer Xcel Media

• Germany
• Technology, Information and Media
• 1 - 100 Employee

• Senior Performance Marketing Manager

  • Apr 2018 - Jul 2019

  Leading a team of marketing executives, we delivered acquisition strategies for a range of high profile brands, included MotorcycleNews, Mother&Baby and Parkers.co.uk.Working with SEO teams to unlock audience behaviour & market trends and utilise this analysis in our marketing communications and brand creatives.Working with in-house DEV teams and external software companies, to create new consumer engagement tactics across our digital portfolio.

• Marketing Consultant

  • Jan 2018 - Apr 2018

  Describing the growth opportunities across several key digital assets, I set the marketing strategy and cleared blockers to deliver growth for both B:B and B:C propositions, with special focus on digital funnels to drive consumer acquisition and data generation to support the commercial sales teams.Responsibilities included using insights to identify and size the business opportunity, then liaising between commercial, development and data teams to deliver growth.


Scotgate Associates Ltd
• Company Director

  • 2012 - 2017
• Project Manager

  • Feb 2016 - May 2016

  This project involved the migration of 20 websites to new platform, Squarespace, so required excellent stakeholder management, as 80% of the business was affected by the changes. I balanced customisation needs with delivery deadlines, to build out the business requirements for each team. Liaising with developers, I created workflows and prioritisation for the rollout, alongside training team members on their new website CMS. This project involved the migration of 20 websites to new platform, Squarespace, so required excellent stakeholder management, as 80% of the business was affected by the changes. I balanced customisation needs with delivery deadlines, to build out the business requirements for each team. Liaising with developers, I created workflows and prioritisation for the rollout, alongside training team members on their new website CMS.



Bauer Media

• Ireland
• Broadcast Media
• 1 - 100 Employee

• Digital Business Development Manager

  • Sep 2012 - Apr 2015

  During my time in the Digital Team I worked on multiple projects and across many branded websites including: CAR, WinSomething, Parkers, Today's Golfer and Classic Cars for Sale. We won the coverted Best Team award at the Bauer Media Awards. I highlight some of my key skills below: + Analytics – Expert in understanding business performance and articulating insight from KPIs, website metrics such as Google Analystics, and competitor intelligence. + Data – I have a wealth of experience in data driven marketing, campaign management and CRM. + Monetising Digital Properties - SEO best practice to deliver Ad impressions, Adtech implementations, Lead generation, Finance & Insurance aggregators, Deals websites, Prize-draw websites. + Web Development - I was part of the project team which built and delivered a new responsive website for CARmagazine.co.uk - this won 'Digital Innovation of the Year' at the PPA Awards 2016, beating competition from The Economist, Boat International and the Waitrose Food customer magazine. The judges said 'CAR really stood out' and praised its 2015 relaunch and digital reinvention. + People Management – Project lead, Chair for meetings, monitoring performance against KPIs, and managing workflows to deliver results. I enjoy motivating individuals and influencing stakeholders.


Visa
• United States
• IT Services and IT Consulting
• 700 & Above Employee
• Consultant Loyalty Programme Strategy (TMS)

  • Sep 2013 - Oct 2013
• Classified Business Manager (Digital)

  • Oct 2011 - Jul 2012

  Management of all marketing and business development requirements of the digital classifieds business:+ Add value to the proposition through traffic and stock volumes+ Work with digital operations team to deliver marketing strategy across all channels including social media, search, CRM, cross promotion and PR+ Work with editorial team to develop site proposition, identifying required content and development to strengthen the classified offering

• Digital Marketing for MCN Show

  • Sep 2011 - Oct 2011

  Created first online marketing strategy for annual motorcycling show including a CPC campaign, FB page and e-newletter advertising. The approach was adopted by other brands within the organisation for their live shows seeing VIP tickets sell out before the event.



Beyond Analysis

• Kenya
• E-Learning Providers

• Consultant - Marketing Communications

  • Mar 2011 - May 2011

  Delivering an analysis of client's Marketing Communications against best practice and implementing recommendations to improve consumer response, especially around email marketing. Delivering an analysis of client's Marketing Communications against best practice and implementing recommendations to improve consumer response, especially around email marketing.