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Joan Gleason

Marketing Manager at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Inform Diagnostics</span>
Intro Book
Seasoned marketing professional with 20+ years of experience in marketing strategy, brand development, and project management.
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Location
Dallas-Fort Worth Metroplex, US
Skills
  • Marketing Strategy
  • Trade Shows
  • Social Networking
  • Cosmetics
  • Event Management
  • Show all
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Bio

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Joan Gleason is a seasoned marketing professional with over 20 years of experience in developing and executing marketing strategies for various industries, including cosmetics, event management, and non-profits. She has held leadership positions in marketing management, marketing communications, and director of marketing roles, and has expertise in brand development, strategic planning, project management, and editing. With a strong educational background in journalism and digital marketing, Joan has honed her skills in marketing strategy, social networking, and event management. She has worked with various companies, including Inform Diagnostics, Macadamia Beauty, and Revision Skincare, and has a proven track record of achieving significant results in marketing and sales. Joan is currently based in the Dallas-Fort Worth Metroplex and is committed to staying up-to-date with the latest marketing trends and technologies.

Experience

  • Inform Diagnostics
    • Irving, Texas, United States
    • Marketing Manager
      • Jun 2021 - Present
      • Irving, Texas, United States
  • Macadamia Beauty
    • Plano
    • Director of Marketing
      • May 2018 - Apr 2022
      • Plano
  • The Admin Awards
    • Dallas/Fort Worth Area
    • Marketing Consultant
      • Sep 2017 - Feb 2018
      • Dallas/Fort Worth Area

      Provided strategic marketing direction for awards program in six U.S. cities. Worked with Founder in creating a comprehensive plan to increase nominations, drive sponsorship sales and enhance the event experience. Supervised Marketing and Events Manager, freelance Graphic Designer and Intern staf...

  • Revision Skincare
    • Dallas/Fort Worth Area
    • Director of Marketing
      • Jul 2008 - Jul 2017
      • Dallas/Fort Worth Area

      Was responsible for brand strategy and creative direction. Developed marketing programs to create demand for Revision Skincare products in B2B and B2C channels. Handled product positioning and the development and implementation of product launches, promotions, lead generation initiatives and inte...

  • Sagon-Phior
    • Los Angeles, California
    • VP, Marketing Communications
      • Aug 2007 - Jul 2008
      • Los Angeles, California

      Managed Valley Presbyterian Hospital and TurboCourt accounts. Provided clients with strategic marketing and creative direction. Worked on PR and new business development efforts.• Landed Valley Presbyterian account. Wrote comprehensive marketing/PR plan for 50th Anniversary. • Conducted resear...

  • Korman Marketing Group
    • Addison, Texas
    • Director of Marketing
      • Feb 2005 - Aug 2007
      • Addison, Texas

      Developed marketing programs for leading experiential marketing agency. Was responsible for brand management and support of strategic business objectives. Worked on Internet and Intranet re-design, SEO, direct mail, advertising, business development and research. • Developed new company website...

  • Two Design Group
    • Dallas, Texas
    • Director of Marketing
      • Aug 2002 - Jan 2005
      • Dallas, Texas

      Directed the marketing activities for a premier event planning company. Developed, implemented and evaluated advertising, PR, direct mail, trade show and digital marketing programs. Handled media relations, sponsorships and events. Oversaw annual budget and managed a sales/marketing staff of five...

  • Armstrong Hardwood Floors
    • Addison, Texas
    • Residential Product Manager
      • Jun 2001 - Jun 2002
      • Addison, Texas

      Planned and executed marketing strategies for two U.S. hardwood flooring brands. Was responsible for strategic planning, product positioning, packaging, merchandising, sales collateral, promotions and channel communications. Worked with development teams to launch new products. Directed ad agenc...

  • Guaranty Bank
    • Dallas, Texas
    • Marketing Communications Manager
      • Mar 1995 - May 2001
      • Dallas, Texas

      Developed marketing strategies in support of business objectives. Led an award-winning in-house creative team. Managed ad agency. Directed the creation of radio spots, direct mail pieces, ads, POP displays and videos for 156 banking centers. Handled events, sweepstakes and sales promotions. • Lau...

  • Source Services Corporation
    • Irving, Texas
    • Director of Marketing
      • Mar 1986 - Mar 1995
      • Irving, Texas

      Directed the activities of a corporate marketing group. Prepared annual marketing plan. Developed, implemented and analyzed advertising, PR and direct response programs for six divisions of a national staffing firm. Was responsible for a $5 million budget. Hired and trained a marketing staff. •...

Education

  • San Jose State University
  • Google Analytics Academy
  • Southern Methodist University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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