Jo Lo

Lead Generation Manager at 8 Interactive
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Contact Information
us****@****om
(386) 825-5501
Location
New Taipei City, New Taipei City, Taiwan, TW
Languages
  • 中文 Native or bilingual proficiency
  • 英文 Professional working proficiency
Skills

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Bio

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Experience

  • 8 Interactive
    • Online Audio and Video Media
    • Lead Generation Manager
      • Oct 2022 - Present
  • 七分之二的探索 Twosevenths
    • Taiwan
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2021 - Aug 2022
  • InQuartik
    • Taiwan
    • Software Development
    • 1 - 100 Employee
    • Senior Marketing Specialist
      • May 2020 - Feb 2021
  • CoolBitX
    • Taiwan
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2019 - Apr 2020

      - Launched and managed all paid media channels, including Google, Facebook, Twitter, and individual ad platforms- Launched and successfully grew Amazon Store sales to one-third of total B2C sales by running campaign and advertisement in both Amazon and non-Amazon platforms- Built-up Google Analytics account and tracking codes- Implemented the new product line business pricing, and modeled the financial forecast

    • Associate Marketing Manager
      • Nov 2018 - May 2019

    • Marketing Strategist
      • May 2018 - Oct 2018

  • 訊連科技
    • Web Commerce Senior Specialist
      • Nov 2017 - Apr 2018

      3 Main Areas:- Paid search in Germany: 1 person- Mobile app monetization: cooperate with 2 other teammates- Facebook advertising: 1 personMain Tasks:- Data analysis- Planning- Meeting preparation- Promotion execution

    • Web Commerce Specialist - Paid Search
      • Mar 2016 - Nov 2017

      Paid search promotion in English speaking countries for of all product lines- Analysis traffic data for detailed insight, and prepare for weekly meeting- Propose promotion plans and A/B tests, to improve sales performance and ROI- Cooperate with native and designers to produce ad copies, banners, landing pages- Cooperate with agencies to upload ads- Prepare yearly budget planning

    • Web Commerce Specialist - PC In-App Promotion
      • Jul 2014 - Mar 2016

      Global in-app promotion for the biggest product group (total 12 countries, in 9 languages)- Analyze sales data and traffic number, to find out detailed insight- Propose promotion plan based on analysis data to improve sales- Cooperate with designer and native to bring out ad content- Produce banner and landing page, and publish with company system

Education

  • 國立臺灣大學
    Bachelor of Business Administration (B.B.A.), Business Administration
    2010 - 2014

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