Local Marketing Specialist

• Oct 2022 - Present

Retail Operations Coordinator, Store Communications

• May 2021 - Sep 2022

• Streamline communication to ensure consistent execution across 300+ stores to ensure stores are prepared for promotions and equipped to drive core metrics for the business. • Organize and edit daily communications for clarity and accuracy, and strategize the release of the messages using various channels • Assess and coordinate executable items for store associates • Support execution of promotions and program launches in all our stores and provide follow-up and reporting • Collaborate with internal partners to consult and coach on program launches or major initiatives • Assist in the creation and documentation of customer experience processes and initiatives Show less

Regional Marketing and Communications Coordinator

• Jan 2018 - Dec 2019

• Execute all aspects of brand awareness and lead generation strategies • Create and execute marketing plans including content marketing, online marketing, PR and events to maximize leads and grow sales pipeline • Manages content on company website to ensure information is up-to-date and in alignment with corporate business priorities and optimized for SEO • Executes website updates for six markets. • Coordinates regional quarterly events, trade shows and seminars. • Creates landing page submission forms to encourage lead generation on customer facing websites. • Manage company’s 17 social media platforms, including content creation and reporting of social media campaigns • Coordinate round tables and symposiums and other special events Show less

Account Coordinator

• Jul 2017 - Sep 2017

• Researched and maintained media and stakeholder lists • Tracked, monitored and organized client press clippings • Coordinated private and public events while managing individual clients’ budgets • Responded to media requests for photos, press releases, bios, and other content • Researched and maintained media and stakeholder lists • Tracked, monitored and organized client press clippings • Coordinated private and public events while managing individual clients’ budgets • Responded to media requests for photos, press releases, bios, and other content

Contract Social Media Specialist

• Dec 2016 - Feb 2017

• Develop social media strategy based on audience preference and current trends • Create and share daily content, including using Hootesuite software • Build meaningful connections, encouraging community members to take action • Increased followers by 15 per cent and 40 per cent on Facebook and Twitter • Develop social media strategy based on audience preference and current trends • Create and share daily content, including using Hootesuite software • Build meaningful connections, encouraging community members to take action • Increased followers by 15 per cent and 40 per cent on Facebook and Twitter

Public Relations Intern

• Jul 2016 - Nov 2016

• Create and maintain media and stakeholder lists • Track, monitor, and organize client press clippings, product placement and influencer posting • Assist in event set up, take down and guest relations • Conduct research, sourcing event locations and providers • Provide administrative support including inventory and report preparation • Assist in creating content for company social channels • Create and maintain media and stakeholder lists • Track, monitor, and organize client press clippings, product placement and influencer posting • Assist in event set up, take down and guest relations • Conduct research, sourcing event locations and providers • Provide administrative support including inventory and report preparation • Assist in creating content for company social channels

Personal Shopper Assistant

• Nov 2013 - Apr 2015

• Support preparation, execution and follow-up of appointments • Manage the transfer, repair and alterations of customer garments • Exercise superior communication skills building relationships with clients and coworkers • Review and handle all correspondence including drafting of and producing official client invitations • Speak on behalf of Personal Shopper via telephone or email while maintaining exceptional customer service and ensuring follow-up in a professional and timely manner • Administer Personal Shopper client information, track and interpret data to ensure accuracy Show less

Manager: Arts, Culture & Recreation

• May 2012 - Aug 2012

• Assist in the hiring and placement of all staff members • Plan and execute instructive staff training sessions through seminars and activities • Responsible for inventory and ordering replenishments for activity areas • Communicate successfully with vendors and parents • Update company website and manage Facebook account • Promote a positive work environment by implementing staff programming • Constructively handle difficult situations with staff relations • Conduct critical evaluations of staff members Show less

Key Holder/Manager on Duty

• Apr 2010 - May 2011