Head Of Strategy

• May 2022 - Present

Digital Marketing Manager

• Sep 2020 - Present

Senior Inbound Strategist

• Sep 2019 - Sep 2020

Inbound Marketing Strategist

• Apr 2019 - Sep 2019

Marketing Manager

• Nov 2018 - Feb 2019

Digital Marketing Executive

• Nov 2017 - Nov 2018

- Coordinated all digital marketing activities including:-- Website management-- Search engine optimisation (200% improvement in keyword rankings)-- Strategic and tactical campaign planning-- Tactical partner initiatives-- Hubspot CRM and marketing automation management-- Data management-- Sales enablement and inbound training/coordinationInsights:Grew website traffic 26% in 12 months and online conversion metrics from 0.03% to a yearly average of 2.6% in 2018. Launched new website, marketing plan and automation tools; working directly with sales leads and senior directors to drive strategy into 2019.

Marketing Manager

• Nov 2015 - Sep 2017

- Managed 5 team-members,- Coordinated all marketing activities including; -- Web redesign & retail, print, SEO/PPC, CRM, events & email campaigns- Designed end-end CMS to improve usability and lead generation,- Developed company Inventory management software (WIP) and best practice guidelines,- Coordinated all in-out business operations in liaison with sales force & warehouse teams,- Health & safety support and training,- Managed full Marketing budget & resources.Achievements:Directly responsibility for increasing incoming client inquiries for our B2B & B2C product lines by over 285% in 2 years, through a digital marketing strategy that led to an increase in online revenue by over 50% year-on-year.

Digital Marketing Executive

• Sep 2014 - Sep 2015

Managed digital marketing activities for European online retailer (9 operating countries, across 3 business divisions) and worked with senior management to adapt and improve upon existing website & marketing campaigns. Managing email communication (300,000+ users), print advertising, site analytics & SEO were key responsibilities. Reported directly to Marketing Manager & CEO. Accomplishments Increased departmental marketing revenue over 32% in 12 months & oversaw site-wide alterations, helping increase total UK revenue by 24% in 2015. Grew email database to ~100,000 over 12 months & oversaw 50%+ growth in attributable website traffic.

Service Delivery Manager

• Oct 2013 - Aug 2014

- Managed National Grid account with multiple vendors in the eco-system.- Contributed to Priority Incidents that have had a significant Business impact.- Managed account wide Communications & communications strategy.- Managed Global conferences with a focus on improving employee engagement- Helped develop global IS internal portal - Managed National Grid account with multiple vendors in the eco-system.- Contributed to Priority Incidents that have had a significant Business impact.- Managed account wide Communications & communications strategy.- Managed Global conferences with a focus on improving employee engagement- Helped develop global IS internal portal

LUBS Communications Lead

• Sep 2010 - Sep 2011

- Leeds University Business School Internship- Leveraging social media and advertising tools to engage with 1500+ students - Remit to increase student engagement and improve communication responsiveness- Hosted weekly meetings with senior University Staff- Worked closely with various societies to advertise activities & events - Leeds University Business School Internship- Leveraging social media and advertising tools to engage with 1500+ students - Remit to increase student engagement and improve communication responsiveness- Hosted weekly meetings with senior University Staff- Worked closely with various societies to advertise activities & events