Experience

Business Hunters

• Egypt
• Real Estate
• 1 - 100 Employee

• Managing Director

  • Mar 2016 - Present

  Strategic business development helping grow businesses, large and small. Our business development techniques are consultative; identifying and prospecting the types of customers that would be interested in your product / service. We can drive your business growth, locally, nationally or internationally. From small businesses to large corporations. Strategic business development helping grow businesses, large and small. Our business development techniques are consultative; identifying and prospecting the types of customers that would be interested in your product / service. We can drive your business growth, locally, nationally or internationally. From small businesses to large corporations.



Infinity Weekends

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Digital Marketing Specialist

  • May 2004 - Present

  Travel sector providing Stag and Hen weekends in the UK, Europe and the USA. Includes AdWords campaigns and management, SEO, SEM and Social Media marketing. • Establish a dominant online presence • Achieve high organic results • Deliver a high performing PPC campaign • Drives leads • Now offers over 30 locations across Europe • Is one of the major Stag and Hen providers in the UK • Operating 10,000 stag and hen groups a year / 150,000 people a year • Dominates the organic search results for Stag and Hen Weekends in Europe • Expanding into the US market with three new locations • Managed all technical SEO/SEM and Social Media marketing • Creation of 15 micro-sites for lead generation • Development of fully integrated website with customer payments / itinerary • Managed all PPC campaigns with conversions rate of 17.95% … • CRM system creation and integration • Budget handling on all marketing related campaigns Project started as a start-up business in 2004, brought on-board as a consultant, Infinity Weekends now covers the US, UK and Europe for stag and hen weekends.



Contractor Plans

• India
• Real Estate

• Digital Marketing Specialist

  • Feb 2018 - Jul 2019

  Create a PPC strategy and deliver B2C lead generation, leading to the creation of a comparison site. Task was to reduce the acquisition cost and drive more leads. At the same time, to provide business intelligence reporting from the sales team so as to determine the correct way forward, and delivering a high rewarding strategy. Create a PPC strategy and deliver B2C lead generation, leading to the creation of a comparison site. Task was to reduce the acquisition cost and drive more leads. At the same time, to provide business intelligence reporting from the sales team so as to determine the correct way forward, and delivering a high rewarding strategy.



Janus Worldwide

• Austria
• Translation and Localization
• 100 - 200 Employee

• Digital Marketing Specialist

  • Feb 2017 - Feb 2019

  One of the leading translation businesses in the world. Task was organic search, and to drive in the traffic for users searching for their services. Technical optimisation, and SEO/SEM, leading to drive traffic and lead generation. One of the leading translation businesses in the world. Task was organic search, and to drive in the traffic for users searching for their services. Technical optimisation, and SEO/SEM, leading to drive traffic and lead generation.



Acacia Learning

• Saudi Arabia
• Human Resources Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jun 2018 - Nov 2018

  To provide a comprehensive digital audit, research and competitor analysis, and digital strategy going forward for 12 to 24 months. Provide PPC management, landing page creation, testing and deployment, website optimsation, technical SEO, new website and brand marketing, as well as a lead generation campaign. To provide a comprehensive digital audit, research and competitor analysis, and digital strategy going forward for 12 to 24 months. Provide PPC management, landing page creation, testing and deployment, website optimsation, technical SEO, new website and brand marketing, as well as a lead generation campaign.



WBC Packaging

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Technical SEO Consultant

  • Feb 2017 - Aug 2018

  One of the leading specialist packaging businesses in the UK, my task was to undertake a comprehensive digital audit, competitor research and analysis, and implement the findings to increase organic search. One of the leading specialist packaging businesses in the UK, my task was to undertake a comprehensive digital audit, competitor research and analysis, and implement the findings to increase organic search.



F1® Experiences

• Digital Marketing Specialist

  • Aug 2017 - Mar 2018

  One of the most challenging and most rewarding projects I have had the pleasure in being involved in, F1 Experiences was a new brand under the F1 umbrella. Task was to analyse, create a strategy and implement resulting in a massive boost in online ticket sales. One of the most challenging and most rewarding projects I have had the pleasure in being involved in, F1 Experiences was a new brand under the F1 umbrella. Task was to analyse, create a strategy and implement resulting in a massive boost in online ticket sales.


Cello Health
• United Kingdom
• Research Services
• 1 - 100 Employee
• Digital Marketing Specialist

  • Sep 2016 - Mar 2017


Capita

• Canada
• Financial Services
• 1 - 100 Employee

• SEO Consultant

  • Nov 2015 - 2016

  Tasked by Capita TI, to provide them with a strategy for integrating multilingual SEO services within their translation department and the structuring of how they would need to implement such a policy. • Implementation structure of how a department would be set up within their existing PM team • Expertise on 3rd party providers and how they could integrate this with their technology • Provide a strategy on the SEO staff required, and how to hire them • Set up an ongoing training course for their sales and SEO staff



JCN Group

• Dominican Republic
• Individual and Family Services

• Marketing Manager

  • Oct 2004 - Oct 2009

  Architecture and Multilingual SEO - Ensure that the site was built with SEO top of mind. In addition to content planning and optimisation of all technical SEO components, localisation and translation of website content into four languages, which involved multilingual keyword research and localisation. Off-Site Promotion - article, video and press release content distributed to a broad portfolio of category specific websites to build a rounded and natural high level link profile. This was targeted to the different languages and regions, together with brand monitoring, multilingual social media and WoMM (word of mouth marketing). • Achieve high organic results – multiregional • Create brand awareness in different European markets • Multilingual SEO A new approach was taken for the company to expand into vacation rentals, which involved an extensive PPC Campaign driving new customers.



Fairline Yachts

• 1 - 100 Employee

• Marketing Manager

  • May 1999 - Sep 2008

  The key focus was to build a brand across a new platform that had not been utilized by the company, and expand the awareness, its quality and competitiveness amongst its rivals. • Establish a dominant online presence • Establish PPC campaign (1999) • Achieve high organic results • Lower marketing costs • Expand focus on generic traffic and actual sales • Drive second hand boat sales through new brokerage • Create an online marine community with new physical magazine • Create brand awareness - quality and price