Account Director, Unified Marketing & Communications

• Jul 2021 - Present

I work across practices leading integrated marketing programs.Clients: Alnylam Canada, Baxter Canada, Best Buy Canada, Cognitive Systems, Edward Jones, iRobot, Nextdoor, Trend Micro, Ontario Virtual School, Rakuten

Senior Consultant, Consumer & Tech PR

• Mar 2019 - Jul 2021

Clients: Altus Group Cognitive Systems, Grand & Toy, iRobot, Netflix, TikTok

Consultant, Tech PR

• Apr 2017 - Mar 2019

• Day-to-day lead for Netflix Canada’s corporate and crisis communications, and liaison between the communications, government relations and public policy teams for all Canada-related activities • Develops, manages and executes holistic integrated campaigns for B2C and B2B clients (including Netflix Canada, Shopify, Altus Group, SOCAN, SAS Canada)• Develops compelling press releases, bylines, blog posts and social media content calendars• Direct contact for client management, including budgets (into six figures) and delegating deliverables while responsible for overall client objectives• Experienced publicist for top-tier talent and events for both Netflix, NBCUniversal & SOCAN, including junkets, press days and red carpets• Account team lead for Netflix Canada’s national influencer program (~125 bloggers; 2M+ reach), generating strong engagement focused on building positive brand awareness• Leads research for client and industry audits, applying insights into action to enhance brand reach and engagement• Contributes to strategy development for new business opportunities, performing comprehensive competitive analyses and integrating traditional communications with digital and social media tactics• Manages creation and distribution of email marketing campaigns• Coaches and mentors junior staff members Show less

Account Coordinator, Tech PR

• Feb 2015 - Apr 2017

• Created pitches, reports, media audits, client updates and content calendars• Actively built loyal relationships with key media contacts and influencers resulting in earned coverage for national, local and online publications• Managed national social media accounts, including editorial calendars, community management• Coordinated event logistics including sourcing venues, catering and décor options while managing vendors and hard costs to ensure projects stayed on budget• Regularly monitored for industry and political events that impacted our international clients; synthesized and summarized the information into briefs Show less

Optical Clerk

• Jul 2006 - Apr 2015

Marketing Assistant

• Feb 2014 - Feb 2015

• Interacted with brand consumers and industry professionals at trade shows and industry events• Delivered presentations to consumers and camera retailers supporting product positioning, features and benefits• Conducted market research by visiting retailers, interviewing sales staff and monitoring online conversations to determine sales trends and influence forecasting• Developed creative copy and positioning for the entire suite of Panasonic imaging products• Assisted in building brand recognition through traditional and digital methods Show less

Retail Services Associate

• Sep 2010 - Feb 2014

• Responsible for all National and Key Accounts in South Western Ontario including Future Shop, Best Buy and 2001 Audio Video• Coordinated, prepared and delivered product training seminars, starring in product training videos for Leon’s, Black’s Photography, Sears. Featured on The Shopping Channel in 2013 to promote Panasonic cameras and telephones• Created marketing collateral including presentations, invitations and handouts• Assisted in organizing events including national roadshows, tradeshows and private seminars• Trained and co-managed a third-party marketing team consisting of 20 brand ambassadors aimed at building brand recognition and executing Panasonic promotional strategies in retail stores Show less

Junior Merchandiser

• May 2009 - Sep 2010

Conference Coordinator

• May 2014 - Aug 2014

Co-op position Co-op position