Experience

Guam Visitors Bureau

• Guam
• Leisure, Travel & Tourism
• 1 - 100 Employee

• South Korea Country Manager

  • Oct 2021 - Present

• Account Director - Korea Office

  • Aug 2016 - Sep 2021

  Develops overall vision and formulates innovative and strong sound strategies in line with achieving annually set visitor arrival numbers and smart goals.Develop overall vision and strategy for the Korea marketDevelop key government relationshipsHandle overall budget planning and budget controlMake sure internal sales and marketing teams work in sync with each other to achieve GVB goalsOversee all sub-contracting works and make sure vendors fulfill their contractual obligationsManage to minimize GVB account personnel turnover and ensure knowledge transfer between new team membersServe in GVB crisis management issues as deemed necessary by GVB head officeMore than 28% of annual KPI growth in terms of number of Korean visitors. Show less



Aviareps

• Belgium
• Airlines and Aviation
• 1 - 100 Employee

• Marketing Manager - Korea Market

  • Jan 2013 - Mar 2016

  Dallas / Forth Worth Intl. Airport Korea Market Manager Co-promotion with key travel trade partners and airlines Manages and oversees annual budget planning and budget control Initiative and the overall advertisement and consumer marketing Las Vegas Convention & Visitors Authority Account Representative Destination & brand marketing with key travel trade partners and airlines Develop a public relations strategy that will focus on securing placements across broadcast, digital and print media channels New York NYC & Company Account Supervisor Managing the overall quality of teamwork, control the annual budget, develop the annual marketing strategy Promote New York to potential visitors by working with public relations, travel trade, consumer website, social media, digital strategy, and publications. Hilton Grand Vacations Korea Marketing Manager Co-op with affiliated partners to create consumer content strategy including content distribution, creation and localization Show less



Grand Hyatt Incheon

• South Korea
• Recreational Facilities
• 1 - 100 Employee

• Revenue Manager

  • Jan 2009 - Dec 2012

  Forecast weekly, monthly, quarterly business and managing DPS (Daily Price Strategy) In charge of marketing strategy and forecast demand for hotel extension project Develop rate strategy of each market segments In charge of hotel annex - extension project (Hyatt Regency -> Grand Hyatt) business plan Forecast weekly, monthly, quarterly business and managing DPS (Daily Price Strategy) In charge of marketing strategy and forecast demand for hotel extension project Develop rate strategy of each market segments In charge of hotel annex - extension project (Hyatt Regency -> Grand Hyatt) business plan