Experience

The Distillery Project
• United States
• Advertising Services
• 1 - 100 Employee
• Associate Creative Director

  • May 2021 - Present


Open Pastures

• United States

• Free Range Creative

  • Nov 2020 - May 2021

  Serving up naturally raised copy and concept. Serving up naturally raised copy and concept.



Leo Burnett

• 1 - 100 Employee

• Associate Creative Director

  • Mar 2020 - Nov 2020

  I think Mr. Springsteen put it best. “I love you for your pink Cadillac/ Crushed velvet seats/ Riding in the back/ Cruising down the street/ Waving to the girls/ Feeling out of sight/ Spending all my money/ On a Saturday night” I think Mr. Springsteen put it best. “I love you for your pink Cadillac/ Crushed velvet seats/ Riding in the back/ Cruising down the street/ Waving to the girls/ Feeling out of sight/ Spending all my money/ On a Saturday night”



VML

• United States
• Advertising Services
• 700 & Above Employee

• Associate Creative Director

  • Sep 2018 - Mar 2020

  My team works collaboratively with Ford designers to develop human centered design and a CX practice across Ford digital channels and in-vehicle. I oversee all UX copy across the FordPass and Lincoln Way mobile apps to ensure brand consistency and enhance ownership experiences. Plus, design customer experiences for future Ford electric vehicles. My team works collaboratively with Ford designers to develop human centered design and a CX practice across Ford digital channels and in-vehicle. I oversee all UX copy across the FordPass and Lincoln Way mobile apps to ensure brand consistency and enhance ownership experiences. Plus, design customer experiences for future Ford electric vehicles.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Copywriter

  • Jul 2017 - Sep 2018

  My foray into PR as a covert creative operative helping the company break into new business (of which we won some). As part of Weber’s scrappy band of doers, I worked across a bunch of accounts: Chevrolet, Aptiv, Delphi Technologies, Henry Ford Museum, Priority Health, MEDC (Pure Michigan and PlanetM), MGM Grand . . . the list goes on. My foray into PR as a covert creative operative helping the company break into new business (of which we won some). As part of Weber’s scrappy band of doers, I worked across a bunch of accounts: Chevrolet, Aptiv, Delphi Technologies, Henry Ford Museum, Priority Health, MEDC (Pure Michigan and PlanetM), MGM Grand . . . the list goes on.

• Senior Copywriter

  • Aug 2014 - Jul 2017

  I worked a whole bunch of stuff across channels, traditional, digital and social with a whole bunch of good souls. Launched some vehicles and was part of the team that ultimately retained the GMC business with the Like A Pro rebrand. Other accounts included Buick, Detroit Institute of Arts, Certified Service, GM Financial & Insurance. I worked a whole bunch of stuff across channels, traditional, digital and social with a whole bunch of good souls. Launched some vehicles and was part of the team that ultimately retained the GMC business with the Like A Pro rebrand. Other accounts included Buick, Detroit Institute of Arts, Certified Service, GM Financial & Insurance.



McCann Detroit

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Copywriter

  • 2012 - Aug 2014

  At McCann Detroit & Commonwealth I did everything from dressing up as a giant nutcracker – a real work-the-crowd performance piece – to handling the copy needs for clients such as Colonial Williamsburg, General Motors and Chevy. I worked new biz that translated to real bills biz in Priority Health and GM Card wins, and even nailed the tag line for the latter. Mostly, I took lessons from the greats and tried not to make a fool of myself. At McCann Detroit & Commonwealth I did everything from dressing up as a giant nutcracker – a real work-the-crowd performance piece – to handling the copy needs for clients such as Colonial Williamsburg, General Motors and Chevy. I worked new biz that translated to real bills biz in Priority Health and GM Card wins, and even nailed the tag line for the latter. Mostly, I took lessons from the greats and tried not to make a fool of myself.



Harris Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Copywriter

  • 2010 - 2011

  Harris was my introduction to advertising and marketing—a small agency with big sights. I signed on as a junior copywriter and soon took over the roles of account exec., new business and other miscellaneous odds and ends. I worked with a great creative team on business for Blue Cross Blue Shield of Michigan, Lifeway Kefir and a Jaguar loyalty program. Plus some intense around the clock pitches. I learned a lot about marketing and measurement; day-to-day communication with clients; coffee drinking and the entrepreneurial spirit. Show less



Chatam High School, VA

• English Teacher

  • 2007 - 2009

  Everything I know about holding people’s attention, I learned from standing in front of a bunch of teenagers day-in-day-out. If you can sell Beowulf to a class of 17-year olds, you can sell pretty much anything. Everything I know about holding people’s attention, I learned from standing in front of a bunch of teenagers day-in-day-out. If you can sell Beowulf to a class of 17-year olds, you can sell pretty much anything.