Experience

ThoughtMatter

• United States
• Design
• 1 - 100 Employee

• Managing Partner

  • Mar 2022 - Present

• Managing Director

  • Jun 2018 - Mar 2022

  ThoughtMatter is a team of designers and strategists with an artful perspective. We choose to use our skills and experience to increase the capacity of organizations to:* ENGAGE PEOPLE’S CURIOSITY ABOUT THE WORLD AROUND THEM* TAKE SMART RISKS ON INNOVATIVE IDEAS* CREATE NEW WAYS FOR PEOPLE TO BUILD TRUST WITH EACH OTHEROur clients and partners are driving change across diverse sectors, from arts and culture to health and economic development.

• Executive Director, Strategy

  • Sep 2016 - May 2018

  As a member of the leadership team, I led the development and implementation of ThoughtMatter’s strategy and vision, managing the strategy team and leading the strategic process and thinking across all clients and studio endeavors.

• Consultant: Strategy Director

  • Mar 2016 - Aug 2016

  Working with the ThoughtMatter team to help further define the vision of the studio. ThoughtMatter is a NYC branding and design studio with an artful perspective. We strategically use culture and art to inspire - creating unique brand identities, experiences and campaigns. Our focus is on brands with purpose: organizations, companies and people that deliver a sense of personal & social meaning, creativity and thoughtfulness. We’re designers and storytellers with a vision to make all the noise out in the world into beautiful and meaningful conversation. We believe in quality over quantity. We believe in one voice out of many, meaning we believe one business can make a huge difference.


AIGA New York
• United States
• Design Services
• 1 - 100 Employee
• AIGA NY Board Member

  • Sep 2018 - Feb 2020


School of Visual Arts

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant - Spring Honors Program & Thesis

  • Jan 2016 - Jul 2016

  Spring Semester Graduate Teaching Assistant at the School of Visual Arts Masters in Branding program now in it’s 6th year – the first Masters in Branding program in the USA.

• Graduate Teaching Assistant - Fall Semester

  • Sep 2015 - Dec 2015

  Fall Semester Graduate Teaching Assistant at the School of Visual Arts Masters in Branding program now in it’s 6th year – the first Masters in Branding program in the USA. "Origins of Consumer Markets, Brand Identities & Packaging 2015” is a compressive 14 week course that reviewed the historical formation and evolution of consumer markets over time, through the lens of retail brand identity and packaging design. Supported Richard Shear throughout the course and led the last unit on the “Future of Retail 4.0.



Elmwood (Brand Consultancy)

• United Kingdom
• Design Services
• 100 - 200 Employee

• Strategy Director - New York

  • Sep 2014 - Mar 2016

  • The bridge between client strategy and design principles. Delivered actionable insights that were transformative for client’s businesses • Led provocative presentations with the creative and account teams to continually push the envelope for great breakthrough creative work. • Monitored market forces, cultural and social trends as inspiration for internal teams and aspirational thinking for clients. • Facilitated workshops, delivered brand articulation, brand blueprints and visual creative briefs. • Led consumer research plans, moderated groups and managed the execution of new research approaches.



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Kleenex® Global Design Manager

  • Jan 2013 - Aug 2014

  • Led the development and deployment of design strategies, tools & processes to transform an iconic $1.4B brand to a relevant and accessible lifestyle brand globally • Shaped the strategic direction and managed the $2.25MM North American design budget working with 2 senior designers• Advanced and managed initiatives for long term growth and innovation across the portfolio with external design agencies & cross-functional teams • Provided design leadership & trend forecasting in the area of print, pattern & color. Conceived an internal online tool to enable cross-functional teams to better consumer trends and culture• Spearheaded initiatives to make senior leaders comfortable with the uncomfortable (everyday)

• Cottonelle® Design Manager

  • Aug 2011 - Jan 2013

  • Led the development of the design strategy and sensory brand language for Cottonelle®• Directed and implemented packaging refresh across the entire Cottonelle® portfolio on time and within budget• Managed external design resources for multiple initiatives for North America• Worked with cross-functional teams to integrate design globally for leadership bath



Colorful Brands

• Advertising Services
• 1 - 100 Employee

• Chief Culture Officer

  • Sep 2010 - Aug 2011

  • Participation on North American MIX Panel, for Global Color Research: Forecast: Spring 2013 // Fall 2013 // Spring 2014 // Fall 2014 • Contributing writer to Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (2012, Rockport) • Participation on North American MIX Panel, for Global Color Research: Forecast: Spring 2013 // Fall 2013 // Spring 2014 // Fall 2014 • Contributing writer to Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands (2012, Rockport)



Now What

• Business Consulting and Services

• Freelance Strategic Researcher

  • Aug 2010 - Oct 2010

  "Research for Creative Thinkers" • Participation in new business and innovation workshops for B2C clients. • Preparation of discussion guides & participation in stakeholder interviews. • Support of primary & secondary research efforts for entertainment and pharmaceutical clients. "Research for Creative Thinkers" • Participation in new business and innovation workshops for B2C clients. • Preparation of discussion guides & participation in stakeholder interviews. • Support of primary & secondary research efforts for entertainment and pharmaceutical clients.



Madison Mott, Inc

• Art Director

  • Apr 2007 - Jul 2010

  • Execution of identity design, brand development, web design, and online marketing campaigns for B2C clients. • Collection and analyzing of research for B2C clients to inform strategic design solutions. • Participation in brainstorms as designer within interdisciplinary team. • Collaboration with studio executives to create new business proposals and presentations. • Execution of identity design, brand development, web design, and online marketing campaigns for B2C clients. • Collection and analyzing of research for B2C clients to inform strategic design solutions. • Participation in brainstorms as designer within interdisciplinary team. • Collaboration with studio executives to create new business proposals and presentations.



The Levinson Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Full-time Freelance Art Director

  • Mar 2006 - Mar 2007

  • Development of strategic design solutions in collaboration with Executive Creative Director. • Management of day-to-day activities such as client communications, meeting schedule, and vendor support. • Development of strategic design solutions in collaboration with Executive Creative Director. • Management of day-to-day activities such as client communications, meeting schedule, and vendor support.



Steve Madden

• United States
• Retail
• 700 & Above Employee

• Creative Design Assistant

  • Sep 2005 - Feb 2006

  • Creation and execution of all trend reports and press kits. • Collection and analyzing of buying reports for the accessory buyers. • Creation and execution of all trend reports and press kits. • Collection and analyzing of buying reports for the accessory buyers.


WCRS
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Account Service Intern - Huge Entertainment

  • May 2005 - Aug 2005

Fairchild Publications
• United States
• Editorial Intern - Children’s Business

  • Feb 2005 - Apr 2005