Jessica Kirsche Morrow
Account Director at Further - Digital Solutions for Nonprofits- Claim this Profile
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Bio
Kristen Parody
Jessica and I worked together on the Digital Fundraising team at The Nature Conservancy. Jessica helped get me up to speed on the processes at the company, always willing to spend time out of her day to help answer my questions. Jessica leads the Direct to Donor digital advertisements with a budget in the six-figures. Her work requires a strong attention to detail, acute data analysis, and agility. She deftly adapts tactics to fit the best performing models. She works hand-in-hand with her media vendor as if they are a part of the in-house team. They are in constant communication throughout the work hours and after-hours, as needed. Jessica's talents are beyond just media. She is a good communicator and project manager - aligning her needs from teammates and superiors to get the work completed within her production timeframe. Jessica will make a positive impact on any company she works for.
Ryan Grimes
I had the pleasure to work with Jessica for nearly 18 months as an agency partner. Jess brings a laser focus every day to the goals and outcomes needed and helps her partners stay the course providing industry and company knowledge as guidance however she can also get into the very tactical details to help move everyone towards success. Jess brings a strong level of accountability into partner communication which is incredibly valuable. She is an amazing teammate and available to her partners any time, any day, needed. On top of that Jess is a truly kind person and a pleasure to interact with every day.
Kristen Parody
Jessica and I worked together on the Digital Fundraising team at The Nature Conservancy. Jessica helped get me up to speed on the processes at the company, always willing to spend time out of her day to help answer my questions. Jessica leads the Direct to Donor digital advertisements with a budget in the six-figures. Her work requires a strong attention to detail, acute data analysis, and agility. She deftly adapts tactics to fit the best performing models. She works hand-in-hand with her media vendor as if they are a part of the in-house team. They are in constant communication throughout the work hours and after-hours, as needed. Jessica's talents are beyond just media. She is a good communicator and project manager - aligning her needs from teammates and superiors to get the work completed within her production timeframe. Jessica will make a positive impact on any company she works for.
Ryan Grimes
I had the pleasure to work with Jessica for nearly 18 months as an agency partner. Jess brings a laser focus every day to the goals and outcomes needed and helps her partners stay the course providing industry and company knowledge as guidance however she can also get into the very tactical details to help move everyone towards success. Jess brings a strong level of accountability into partner communication which is incredibly valuable. She is an amazing teammate and available to her partners any time, any day, needed. On top of that Jess is a truly kind person and a pleasure to interact with every day.
Kristen Parody
Jessica and I worked together on the Digital Fundraising team at The Nature Conservancy. Jessica helped get me up to speed on the processes at the company, always willing to spend time out of her day to help answer my questions. Jessica leads the Direct to Donor digital advertisements with a budget in the six-figures. Her work requires a strong attention to detail, acute data analysis, and agility. She deftly adapts tactics to fit the best performing models. She works hand-in-hand with her media vendor as if they are a part of the in-house team. They are in constant communication throughout the work hours and after-hours, as needed. Jessica's talents are beyond just media. She is a good communicator and project manager - aligning her needs from teammates and superiors to get the work completed within her production timeframe. Jessica will make a positive impact on any company she works for.
Ryan Grimes
I had the pleasure to work with Jessica for nearly 18 months as an agency partner. Jess brings a laser focus every day to the goals and outcomes needed and helps her partners stay the course providing industry and company knowledge as guidance however she can also get into the very tactical details to help move everyone towards success. Jess brings a strong level of accountability into partner communication which is incredibly valuable. She is an amazing teammate and available to her partners any time, any day, needed. On top of that Jess is a truly kind person and a pleasure to interact with every day.
Kristen Parody
Jessica and I worked together on the Digital Fundraising team at The Nature Conservancy. Jessica helped get me up to speed on the processes at the company, always willing to spend time out of her day to help answer my questions. Jessica leads the Direct to Donor digital advertisements with a budget in the six-figures. Her work requires a strong attention to detail, acute data analysis, and agility. She deftly adapts tactics to fit the best performing models. She works hand-in-hand with her media vendor as if they are a part of the in-house team. They are in constant communication throughout the work hours and after-hours, as needed. Jessica's talents are beyond just media. She is a good communicator and project manager - aligning her needs from teammates and superiors to get the work completed within her production timeframe. Jessica will make a positive impact on any company she works for.
Ryan Grimes
I had the pleasure to work with Jessica for nearly 18 months as an agency partner. Jess brings a laser focus every day to the goals and outcomes needed and helps her partners stay the course providing industry and company knowledge as guidance however she can also get into the very tactical details to help move everyone towards success. Jess brings a strong level of accountability into partner communication which is incredibly valuable. She is an amazing teammate and available to her partners any time, any day, needed. On top of that Jess is a truly kind person and a pleasure to interact with every day.
Experience
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Further - Digital Solutions for Nonprofits
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Oct 2021 - Present
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The Nature Conservancy
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United States
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Non-profit Organizations
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700 & Above Employee
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Senior Manager, Digital Marketing
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Jan 2021 - Oct 2021
Lead audience acquisition strategy for fundraising campaigns in Display, Search, and Social channels, resulting in two consecutive End of Year campaigns with double digit Donor and Revenue growth Monitor KPIs, analyze reporting, make data driven insights, and work cross-functionally with Communications, Production, and Analytics to make strategic optimizations Lead as Paid Media SME in audience working group to develop effective and efficient cross-channel marketing Represent TNC at… Show more Lead audience acquisition strategy for fundraising campaigns in Display, Search, and Social channels, resulting in two consecutive End of Year campaigns with double digit Donor and Revenue growth Monitor KPIs, analyze reporting, make data driven insights, and work cross-functionally with Communications, Production, and Analytics to make strategic optimizations Lead as Paid Media SME in audience working group to develop effective and efficient cross-channel marketing Represent TNC at Bridge and ANA Nonprofit Conferences (2019)
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Digital Marketing Manager
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Feb 2018 - Jan 2021
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Marketing Specialist, Americas
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Sep 2016 - Feb 2018
Developed and executed regional marketing strategy for Americas (US, Canada, Latin America) including webinars, trade shows and events, print communication, and digital tactics. Worked with marketing team in German HQ to ensure regional initiatives complement global strategies Lead Marketing team in global “Commercial Roll Out Committee” to ensure successful product launch Manage digital initiatives such as social media strategy and website development and maintenance Developed and executed regional marketing strategy for Americas (US, Canada, Latin America) including webinars, trade shows and events, print communication, and digital tactics. Worked with marketing team in German HQ to ensure regional initiatives complement global strategies Lead Marketing team in global “Commercial Roll Out Committee” to ensure successful product launch Manage digital initiatives such as social media strategy and website development and maintenance
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ProPhase Labs
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United States
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Retail
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1 - 100 Employee
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Product Launch and Social Media Specialist
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Sep 2013 - Aug 2016
Managed “Care Package” sending branded care packages to sick celebrities. Gained more than 2.4m impression, including ones from celebrities such as Iliza Shlesigner, Johanna Braddy, and Froggy from the Elvis Duran Show, as well as Philadelphia radio talent Casey Reed (Q102), Andie Summers (92.5 XTU), Preston Elliot, and Pierre Robert (WMMR) Developed #ColdEEZESavesTheDay Campaign, a UGC social contest which encouraged fans to share images with the hashtag. Designed a card to go inside… Show more Managed “Care Package” sending branded care packages to sick celebrities. Gained more than 2.4m impression, including ones from celebrities such as Iliza Shlesigner, Johanna Braddy, and Froggy from the Elvis Duran Show, as well as Philadelphia radio talent Casey Reed (Q102), Andie Summers (92.5 XTU), Preston Elliot, and Pierre Robert (WMMR) Developed #ColdEEZESavesTheDay Campaign, a UGC social contest which encouraged fans to share images with the hashtag. Designed a card to go inside packaging as a CTA and developed webpage with Juicer plug-in. Managed all aspects of market research for Cold-EEZE® and TK Supplements®. Market research initiatives include competitive analysis, focus groups, and survey analysis and data compilation Participated in all marketing aspects of developing a direct response campaign for TK Supplements® including, but not limited to packaging, email marketing, social media, website and brochure copywriting/copyediting Show less Managed “Care Package” sending branded care packages to sick celebrities. Gained more than 2.4m impression, including ones from celebrities such as Iliza Shlesigner, Johanna Braddy, and Froggy from the Elvis Duran Show, as well as Philadelphia radio talent Casey Reed (Q102), Andie Summers (92.5 XTU), Preston Elliot, and Pierre Robert (WMMR) Developed #ColdEEZESavesTheDay Campaign, a UGC social contest which encouraged fans to share images with the hashtag. Designed a card to go inside… Show more Managed “Care Package” sending branded care packages to sick celebrities. Gained more than 2.4m impression, including ones from celebrities such as Iliza Shlesigner, Johanna Braddy, and Froggy from the Elvis Duran Show, as well as Philadelphia radio talent Casey Reed (Q102), Andie Summers (92.5 XTU), Preston Elliot, and Pierre Robert (WMMR) Developed #ColdEEZESavesTheDay Campaign, a UGC social contest which encouraged fans to share images with the hashtag. Designed a card to go inside packaging as a CTA and developed webpage with Juicer plug-in. Managed all aspects of market research for Cold-EEZE® and TK Supplements®. Market research initiatives include competitive analysis, focus groups, and survey analysis and data compilation Participated in all marketing aspects of developing a direct response campaign for TK Supplements® including, but not limited to packaging, email marketing, social media, website and brochure copywriting/copyediting Show less
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Lehigh Valley Health Network
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United States
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Hospitals and Health Care
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700 & Above Employee
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Patient Account Representative
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Dec 2010 - Sep 2013
Developed a marketing brochure and research database to aid patients in finding prescription assistance programs Trained new representatives by teaching them how to use the software programs, information about medical coding and billing, and telephone etiquette, and was a resource for them after official training was complete Provided excellent customer service to patients. Answered questions copay, deductible, and coinsurance balances on their physician bills. Communicated highly… Show more Developed a marketing brochure and research database to aid patients in finding prescription assistance programs Trained new representatives by teaching them how to use the software programs, information about medical coding and billing, and telephone etiquette, and was a resource for them after official training was complete Provided excellent customer service to patients. Answered questions copay, deductible, and coinsurance balances on their physician bills. Communicated highly technical medical coding (CPT and ICD-9 codes) and translated to more user-friendly terminology to better explain billing to patients. Show less Developed a marketing brochure and research database to aid patients in finding prescription assistance programs Trained new representatives by teaching them how to use the software programs, information about medical coding and billing, and telephone etiquette, and was a resource for them after official training was complete Provided excellent customer service to patients. Answered questions copay, deductible, and coinsurance balances on their physician bills. Communicated highly… Show more Developed a marketing brochure and research database to aid patients in finding prescription assistance programs Trained new representatives by teaching them how to use the software programs, information about medical coding and billing, and telephone etiquette, and was a resource for them after official training was complete Provided excellent customer service to patients. Answered questions copay, deductible, and coinsurance balances on their physician bills. Communicated highly technical medical coding (CPT and ICD-9 codes) and translated to more user-friendly terminology to better explain billing to patients. Show less
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Education
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2011 - 2015
Lehigh University - College of Business and Economics
Master of Business Administration (M.B.A.), Marketing -
2006 - 2010
Roanoke College
Bachelor of Arts, English, Creative Writing -
2008 - 2008
University of Oxford
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2003 - 2006
The Hill School
Community
