Platform Manager

• 2020 - Present

Consultant

• 2019 - Present

Advise brands and traders on ecommerce strategy and tactics: marketing, merchandising, product assortment, promotion and operational optimization Advise brands and traders on ecommerce strategy and tactics: marketing, merchandising, product assortment, promotion and operational optimization

Senior Director of Ecommerce Operations

• 2018 - 2019

Monetize an owned and operated retail network of 10M products by building successful relationships with Facebook, AliExpress, Walmart, eBay, Overstock, Groupon and other partners to create, populate, optimize and scale marketplace stores and accelerate sales via promotional negotiations • Provide strategic vision and operational leadership to generate sales across a portfolio of key retail partners • Implement a multi-channel ecommerce SaaS solution to drive conversions via new market access and associated promotional opportunities • Manage a cross-functional team to achieve GMV and revenue goals, focusing on operations, product assortment and promotions • Build relationships with external business partners to influence promotional calendars and unlock growth opportunities • Roadmap product improvements, such as promotional standardizations and new marketing automations • Serve as primary liaison to Asian distributors, connecting them to new retail opportunities and providing insight to drive sales in the Western market • Identify business opportunities by reviewing marketplace assortment, sourcing gaps and supply chain issues MoreCommerce, a wholly owned subsidiary of Alibaba Group, elevates entrepreneurs by providing access to top-selling marketplaces and millions of valuable shoppers. Through our B2B platforms, distribution partnerships, data-centric marketplaces, world-class marketing services, and powerful technology, passionate SMB entrepreneurs can reach their full potential. Utilizing our self-service and managed solutions, MoreCommerce empowers over 100K merchants to sell tens of millions of products across the top eCommerce marketplaces, including Amazon, eBay, Walmart, Groupon, Facebook Marketplace, Overstock, Etsy and AliExpress, as well as via our owned and operated properties (including Opensky, Dot & Bo, Storenvy). Show less

Director Of Ecommerce Operations

• 2015 - 2018

Launch an ecommerce product distribution initiative, generating GMV by building strategic partnerships to connect the OpenSky merchant community to a range of new markets and sales opportunities• Guide strategy and execution for a new marketing business unit that elevated OpenSky’s core value proposition beyond a standalone marketplace• Define processes for listing creation/update functions and promotion systems to scale product assortment, pricing and inventory management functions• Serve as lead project manager for channel integrations and store incubations• Partner with the Product team to optimize the customer journey, driving revenue by guiding merchants toward the Sales and AM teams• Negotiate with external teams to secure strategic product promotions• Create automated business intelligence reports to surface product demand forecasts, underperforming products and inventory management projections• Spearhead new sales tactics to unlock promotional opportunities including white label stores, video assets and product bundling• Define metrics of success and provide reporting on marketing initiatives• Generate GMV by providing strategic product assortment, SEO, planning, pricing, promotional and merchandising expertise• Negotiate contracts with merchants for enhanced promotion and distribution opportunities• Publish listing optimization standards to stimulate significant GMV lift and return rate drop• Assemble and execute email marketing campaigns, gauging and maximizing ROI vis-a-vis inventory value versus earned revenue• Coordinate with the Product team to improve the customer journey and spec new features to create demand for promotional tools• Manage a listing promotion program that by negotiating and growing budgets, and analyzing ROAS with merchants• Improve the merchant reporting system to provide insight into seller performance metrics Show less

Merchant Services Manager

• 2014 - 2015

Lead community management and coaching efforts to familiarize merchants with OS selling systems and generate demand for services• Co-manage a team of support agents, designers, account managers and software engineers to address user issues and streamline onboarding • Create and manage JIRA tickets to document bugs and propose new features to improve UX and achieve KPIs such as higher CLV and AOV• Own the merchant-facing brand voice and manage email marketing campaigns• Write, edit and produce creative content to engage merchants beyond email campaigns, including on-site messaging, newsletters and blog posts• Design CRM (Salesforce and Desk) workflows and draft macros to improve merchant support infrastructure and aid retention Show less

Founder | General Manager

• 2009 - 2014

Own revenue, operations and marketing for a direct-to-consumer graphic design studio • Identify the needs of an underserved market to launch global sales and distribution programs • Own the general P&L, leading optimizations such as contract negotiation with production artists, printers and engineers • Spearhead the sale of digital versions of print assets • Develop SEO, display, affiliate and content marketing strategies based on sales, search, trend and conversion analysis • Forge B2B relationships with bloggers, influencers, affiliates and brand advocates Show less

Founder | Principal

• 2005 - 2009

Provide digital marketing and strategic planning services to museums, cultural attractions, entertainment companies and artists • Pioneered social media policy and procedures for the NEH • Rebranded multiple regional museum associations • Made and managed the first social media accounts for multiple Warner Bros. titles and actors Provide digital marketing and strategic planning services to museums, cultural attractions, entertainment companies and artists • Pioneered social media policy and procedures for the NEH • Rebranded multiple regional museum associations • Made and managed the first social media accounts for multiple Warner Bros. titles and actors

Judge

• 2003 - 2006