Experience

Providence Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Founder, President, and Chief Marketing Officer

  • 2006 - Present

  Greater Minneapolis-St. Paul Area Manage full-service marketing agency. Plan, develop, and execute comprehensive marketing plans for clients including, media planning, creative & content development (print, digital, and video production) social media, PR, email marketing, ppc campaigns, brand development, packaging, POP, and influencer management. EXECUTIVE LEADERSHIP | STRATEGIC PLANNING | BUSINESS PARTNERSHIPS • Built company from the ground up. Managed 40+ clients in the outdoor sporting goods… Show more Manage full-service marketing agency. Plan, develop, and execute comprehensive marketing plans for clients including, media planning, creative & content development (print, digital, and video production) social media, PR, email marketing, ppc campaigns, brand development, packaging, POP, and influencer management. EXECUTIVE LEADERSHIP | STRATEGIC PLANNING | BUSINESS PARTNERSHIPS • Built company from the ground up. Managed 40+ clients in the outdoor sporting goods industry. • Develop annual strategic plans resulting in incremental growth yearly. • Manage a cross-functional leadership team and numerous 3rd party agencies vendors for contract marketing services. MARKETING STRATEGY | E-COMMERCE | DIGITAL | CAMPAIGNS | VOC • Assumed Director of Marketing responsibilities for a $9M client of outdoor sporting goods products. • Successfully rebranded a national CPG client. Conducted internal interviews to understand VOC and formalized brand positioning statement. Developed new identity, logo, brand standards, packaging, POP displays, trade show presence, website, and all customer touch points. Resulted in 19% sales increase in first year. • Developed and executed new product launches in numerous categories. • Overhauled client's marketing plan and strategy. Reduced budget 35% and increased annual sales 42%. PRODUCT INNOVATION | NEW PRODUCT DEVELOPMENT | BUSINESS DEVELOPMENT • Re-sourced client’s product line lowering costs 50%+. • Helped a client enter a new category and advance from new to #1 in 3 years driving $20M+ in annual revenue. • Developed and sourced a line of accessory products to increase top-line sales and raise average sales per transaction. Clients: Carbon Express, G5 Outdoors, Sitka Gear, Redneck Blinds, Lacrosse Footwear, Prime Bows, Summit Treestands, Moultrie, Knight and Hale, Code Blue, Moonshine, Cuddeback, Rinehart 3D Targets, Cleanshot, Sig Optics, Lure lock, Ozonics, Witch Dr. Tackle, Classic Bass, Wenzel's Farm, Nick's Sticks Show less



Big Time Entertainment

• Entertainment Providers
• 1 - 100 Employee

• Founder and President

  • 2007 - 2020

  Greater Minneapolis-St. Paul Area Full-service television production company that produced the following award-winning programs: Bottom Feeders, Team Elk, and Jimmy Big Time. Other projects included short and long-form television production, corporate video creation, commercial development, trade show video production.



Gander Mountain

• United States
• Retail Apparel and Fashion

• Vice President Marketing

  • 2002 - 2005

  Greater Minneapolis-St. Paul Area Leading outdoor retailer of Hunting, Fishing and camping equipment with up to 100 retail stores and $1B in annual sales. Developed, managed, and executed a $30M annual marketing plan. Coached and led a team responsible for all creative, print and production, media, promotions, sponsorships, direct marketing, CRM, and new store marketing and openings. • Delivered 18 months of consecutive comparable store sales increases. • Created a marketing plan to create record-setting grand opening… Show more Leading outdoor retailer of Hunting, Fishing and camping equipment with up to 100 retail stores and $1B in annual sales. Developed, managed, and executed a $30M annual marketing plan. Coached and led a team responsible for all creative, print and production, media, promotions, sponsorships, direct marketing, CRM, and new store marketing and openings. • Delivered 18 months of consecutive comparable store sales increases. • Created a marketing plan to create record-setting grand opening sales. Exceeded the previous record by 15+%. • Successfully opened 56 stores in 4 years nationwide. • Reduced advertising as a percent of sales from 3.31% to 2.85% through aggressive vendor and partner negotiations. • Developed a managed a branded TV series generating $1.2M+ in advertising revenue. Achieved #1 rated weekend program in nine months. • Designed, directed, and developed industry-leading co-branded credit card program and marketing plan. Show less