Experience

Involve Asia

• Malaysia
• Marketing Services
• 200 - 300 Employee

• Vice President, Partnerships

  • Feb 2023 - Present

  > Led 2 departments, totalling over 30 people across 5 regions, formulating and executing business strategies, cross-functional collaboration and revenue growth for Partners.> Achieved growth rate of over 240% on total revenue and average revenue per Partner across key accounts, between 2019 to 2022.> Spearheaded partnerships and collaboration with key Partners such as Boost e-wallet, Microsoft, Shopback and Fave, driving over 7 figures in annual revenue.> Provide leadership as Regional Head of Engagement team, which oversees key accounts and community growth of Publishers in the network.> Provide leadership as Regional Head of Acquisitions team, which owns the pipeline and recruitment of key Publisher accounts into the network. Show less

• Director, Partnerships

  • Feb 2021 - Feb 2023

  > Provide leadership as Regional Head of SEA Client Success team> Provide leadership as Regional Head of SEA Engagement team> Developed, optimized and scaled affiliate revenue for Publishers such as Shopback, Microsoft, Axiata Digital (Boost) and AirAsia BIG.> Acting Country Head for the company's expansion into Philippines (until Feb '22)

• Manager, Partnerships

  • Feb 2020 - Feb 2021

• Senior Publisher Account Manager

  • Jul 2019 - Feb 2020



WeTix Sdn. Bhd.

• Hospitality

• Head of Partnership

  • Sep 2018 - Jun 2019

  > Established partnerships with major local cinemas GSC Cinemas, TGV Cinemas & mmCineplexes for ticket aggregation business.> Established partnerships with key e-wallet partners WeChat Pay, Touch 'n Go ewallet, Boost, Maybank Pay and MCash.> Manage integration and marketing activities for WeTix and all business partners upon launch.> Lead internal team on branding, content and social media efforts, including on copywriting and visual designs.> Lead a team of developers and UI/UX designers on development project of new WeTix ticketing platform product.> Assist in the migration of business operations and startup management from Weying (China) to local entity, WeTix. Show less

• Brand Strategist

  • Nov 2017 - Aug 2018

  > Established WeTix's brand identity and image, as well as initiated marketing and content efforts for local team.> Negotiate and establish partnership deals with leading cinema chains in Malaysia for ticket aggregation business.> Work closely with WeChat Pay and Touch ‘n Go e-Wallet on onboarding integration and go-to-market strategy with WeTix.> Lead a team of developers and designers on development project of new WeTix ticketing platform product.> Assist in the migration of business operations and startup management from Weying (China) to local entity, WeTix Sdn. Bhd. Show less



Weying Sdn. Bhd.

• Brand Strategist

  • Dec 2016 - Nov 2017

  > Assist in setting up local operations for WeTix, an entertainment ticketing startup specializing in mobile and fintech. > Establish relationship with our local partner company, WeChat, as well as international movie distributors on marketing efforts. > Plan, execute, manage and provide reporting on marketing campaigns. > Manage the creation, editing and publishing of all WeTix content. > Establish brand-to-community communication strategy. > Assist in BD leads to secure strategic partnerships and opportunities locally. > Work closely with China development team on the ticketing platform to champion good user experience/needs for local audience. > Liaise with team from parent company, Weying China, to localize, prepare and expand business operations in Malaysia. Show less



Sea

• United Kingdom
• Software Development
• 100 - 200 Employee

• Senior Content Editor, Game Operations

  • Mar 2015 - Dec 2016

  > Establish a new SOP for the MY/SG League of Legends content website. > Redevelop brand-to-community communication strategy. > Manage the League of Legends content website's daily publishing schedule. > Lead a team of writers in producing League of Legends and esports content to cater to local players and audience. > Innovate new and efficient strategies in publishing written content. > Help set a focused direction on content marketing and esports via in-game and social media platforms. > Lead the production of higher-level and/or management directives for consumer-facing content. > Initiate local team's first Public Relations efforts and strategies. Show less


Star Media Group Berhad
• Malaysia
• Book and Periodical Publishing
• 500 - 600 Employee
• Journalist

  • Apr 2014 - Mar 2015

Torpedo Ideas (m) Sdn Bhd
• Advertising Services
• 1 - 100 Employee
• Copywriter

  • 2013 - 2014

Spade Advertising Sdn Bhd
• Malaysia
• Advertising Services
• 1 - 100 Employee
• Copywriter

  • 2012 - 2013
• Journalist

  • 2010 - 2012