Jason Barrett

President at Barrett Media
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Contact Information
Location
Wallkill, US

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Bio

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Experience

    • United States
    • Advertising Services
    • President
      • Sep 2015 - Present

      Wallkill, New York, United States Consultant | Publisher | Editor | Strategist | Talent Scout | Brand Builder | Content Creator | Sports Radio Advocate | Social Media Strategist | Guest Speaker | Writer | Researcher |

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Program Director
      • Jun 2011 - Jun 2015

      San Francisco Bay Area Responsible for building 95.7 The Game from the ground up including hiring and developing all on-air talent and off-air producers, board ops and production staff. Secure new partnerships with local athletes and local sports teams. Conduct regular meetings with talent and support staff in order to improve the on-air content. Work with our Digital Team and Producers to create a strong social media strategy. Provide monthly analysis of the station's ratings and hold all staff accountable to… Show more Responsible for building 95.7 The Game from the ground up including hiring and developing all on-air talent and off-air producers, board ops and production staff. Secure new partnerships with local athletes and local sports teams. Conduct regular meetings with talent and support staff in order to improve the on-air content. Work with our Digital Team and Producers to create a strong social media strategy. Provide monthly analysis of the station's ratings and hold all staff accountable to helping the brand achieve results. When the station started in August 2011 it was 27th. By March 2015 the station was rated 3rd. Assist sales managers and reps with ideas and ways to integrate clients into the station's programming without damaging the brand or impacting ratings. Create events and on-air specials to build excitement and deliver stronger ratings and revenue. Held quarterly social media chats with the audience to strengthen the bond between the radio station and its audience. Also conducted annual focus groups with listeners to gain further insight on ways to improve the brand. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Program Director
      • Sep 2008 - May 2011

      Greater St. Louis Area Built 101 ESPN from scratch in September 2008 and grew the brand to become a consistent top 3 ratings performer locally and nationally during my tenure in the market. Handled all personnel decisions on personalities, anchors, reporters, contributors and developed the game plan to decide what local and national content appears on the radio station. Responsible for negotiating talent contracts, coaching the air staff, working with sales on ways to maximize revenue, performing ratings analysis and… Show more Built 101 ESPN from scratch in September 2008 and grew the brand to become a consistent top 3 ratings performer locally and nationally during my tenure in the market. Handled all personnel decisions on personalities, anchors, reporters, contributors and developed the game plan to decide what local and national content appears on the radio station. Responsible for negotiating talent contracts, coaching the air staff, working with sales on ways to maximize revenue, performing ratings analysis and working with our play by play partners on ways to maximize their profile on our airwaves. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Program Director
      • Jun 2006 - Mar 2008

      Greater St. Louis Area I was brought in to help grow the station's ratings performance and during the first 6 months of my leadership the station delivered a top 5 ratings performance with Men 25-54. Was responsible for all programming matters, working within the parameters of what was allowed budget wise to build the station, creating effective on-air promotions and changing the sound of the radio station via my style of production. Also played a role in talent development via coaching on-air personalities and… Show more I was brought in to help grow the station's ratings performance and during the first 6 months of my leadership the station delivered a top 5 ratings performance with Men 25-54. Was responsible for all programming matters, working within the parameters of what was allowed budget wise to build the station, creating effective on-air promotions and changing the sound of the radio station via my style of production. Also played a role in talent development via coaching on-air personalities and support staff and took care of monthly and quarterly ratings analysis data. Show less

    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Program Director
      • Feb 2006 - Jun 2006

      Philadelphia, Pennsylvania, United States I was hired to develop and program SportsTalk 950, which eventually became 97.5 The Fanatic a few years later. While managing the station and operating on the AM dial, I handled all programming matters for the radio station, conducted a nationwide search to build a local morning show, put systems in place for better performance from the production department, changed the strategy for on-air updates, and coached the talent and support staff.

    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Producer
      • Feb 2004 - Feb 2006

      Hartford, Connecticut Area Spent 2 years with ESPN Radio starting by producing "GameNight" which was hosted by John Seibel, Doug Gottlieb, Chuck Wilson, Sean Salisbury and Freddie Coleman among others. After 12 months on "GameNight" I was promoted to "The Dan Patrick Show" where I worked with DP, Keith Olbermann and the production staff on each day's program. Responsibilities during my time at the network included developing topics, creating bits, booking guests, editing interviews, executing show sponsorships… Show more Spent 2 years with ESPN Radio starting by producing "GameNight" which was hosted by John Seibel, Doug Gottlieb, Chuck Wilson, Sean Salisbury and Freddie Coleman among others. After 12 months on "GameNight" I was promoted to "The Dan Patrick Show" where I worked with DP, Keith Olbermann and the production staff on each day's program. Responsibilities during my time at the network included developing topics, creating bits, booking guests, editing interviews, executing show sponsorships, coordinating travel and working with TV on cross promotion opportunities. Show less

    • Producer
      • Sep 2003 - Feb 2004

      Albany, New York Area Produced the "Wakin Up with The Wolf" show which was hosted by Bob Wohlfeld, John Tobin and Ellen Z and also hosted an on-air weekend "Best Of" shift to promote the morning show on WPYX 106.5. Duties included developing topics, writing and producing bits and promos, executing show sponsorships, running the board and updating web content.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Program Director, On-Air Host, Producer, News Anchor
      • Apr 2000 - Aug 2003

      Poughkeepsie, NY Produced the "Coop and Mikey" morning show for 101.5 WPDH. As part of the show I wrote and produced comedy bits, developed show topics, booked guests, produced promos, secured prizing for on-air giveaways + wrote and delivered the morning news. I additionally hosted a weekend wrestling show on Sunday evenings. Before joining WPDH I spent 2 years hosting afternoon drive alongside Rick Zolzer and Rick Schultz for the now defunct 1340/1390 ESPN Radio. During my time with the station I grew… Show more Produced the "Coop and Mikey" morning show for 101.5 WPDH. As part of the show I wrote and produced comedy bits, developed show topics, booked guests, produced promos, secured prizing for on-air giveaways + wrote and delivered the morning news. I additionally hosted a weekend wrestling show on Sunday evenings. Before joining WPDH I spent 2 years hosting afternoon drive alongside Rick Zolzer and Rick Schultz for the now defunct 1340/1390 ESPN Radio. During my time with the station I grew from Producer and Update Anchor to station Program Director. Daily duties included writing and reading sports updates every 20 minutes, preparing show topics, booking guests, writing, producing and organizing show promos and scheduling them thru the Audio Vault recording system, scheduling staff and creating promotional ideas to help our sales team. Show less

    • On-Air Host, Sports Director, Producer
      • Nov 1995 - Mar 2000

      Hosted for 5 years as a sports talk show host going from a 2 hour weekend show to a 5 day per week 3 hour show in mid-days. Also produced the morning show, wrote and produced bits, handled sports and news reports, did Play by Play for HS sports events, sold advertising, helped with production, and recruited personnel to join the station.

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